Public SEO Roast

Virlo SEO Audit

SEO roast for Virlo: split traffic between prod and dev, India vs US visibility, keyword strategy around TikTok trends and social listening, and a focused “blitz SEO” playbook.

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Hey, I'll be happy to do a seo audit for virlow to see what things I can find. So you want to check virlow and then you have an dependency traffic going to dev.virlow.ai which is a fast growing but people about two days pay for the front end then it causes customer support. So you're trying to figure that out. Let me take a look at both virlow.ai and dev.virlow.ai to see what the situation actually is. So for virlow we can look first then at both sites, both dev and all the subnobains, hsprofile. So we can see that you have a domain rating of 43 already. You're also ranking quite well for some chetchipiti and eisio terms already and you have a bunch of pretty decent backlinks about 80 from different domains. So you have already some traffic that is trending up. Most of the traffic right now seems like 90% seems to be coming from India and about 8% from the United States. So mostly I always filter on traffic from USA but if I check globally all the traffic that you have somehow you're ranking for virlow in India and you're getting a lot of that random traffic. I don't know if that's like an Ahrefs issue but in general if someone types virlow for some reason you get your website so together like funny lol videos and youtube basically which is unfortunate but I guess it will dissipate over time so I don't think it matters that much. The other traffic that you are seeing here is like the most common videos on youtube that's also from India where you have a bit more traffic but you're also ranking in the United States. So we can turn back on the filter to actually see what is ranking in the USA. So we see virlow like your brand domain is ranking number one and has about 900 volume so you're getting a decent amount of traffic from someone that is basically searching virlow and then they see you as an AI workspace wired directly in your virlow data which is a bit confusing to me because I thought you were like a tiktok analytics tool for tracking video trends. Creator and competitors start a seven day trial get tiktok analytics for video trends that's what you have in your 0h1 and it seems to me that what the website is about it's like a content agent you're trusted by a thousand seven hundred teams worldwide you have decent reviews you on your page I see that you're tracking any market vertical competitor in real time on tiktok reels and shorts as platforms so it's very clear that this is what it's about on this AI powered script which is a bit weird it's a different part you can write data back to copy in one click so it's I'm guessing it's some AI powered script writer so then you have integrations for fifth and eight and Zapier, Slack, Discord where you can push trends directly into the tools that you're using so it's kind of like a social media monitoring tool that's I think the words that most people would use so you call it on your SEO title for the home page like get tiktok analytics for video trends creators and competitors but unfortunately I think like that term is a little bit long that title is a bit long and you also do more than than just tiktok although you are trying to display this on the home page like get tiktok analytics you also do a bit more but I'm guessing that's just like more content that you get from this site and some of your other pages and content talks about like tiktok profile analyzer meta ads intelligence exploits tags and the solutions page is a bit random I think then you have the reports visibility on your home page and here it's a bit hard to read I would make this I would try to rewrite this section just like hi I'm Danny Dennis and Nicholas we build Trillo because anyway then you have frequently asked questions and one of them is just another social media dashboard and you say no dashboard show you what you already have and pretty shows you what's happening right now why it's working helps you turn that into ads copy and briefs in the same session I feel this is a good explanation overall that you should use more in the above text like it's like trends and well kind of like social media monitoring or analytics or traffic so that is what people use it for the pricing shows like starter pro at $199 starter at $49 for daily data refreshes and I like the pricing always because it's usually clear what is actually delivered so it's daily data refreshes you can set custom niches orbit search track create content with content studio and you can generate media and in the pro plan you also have meta at intelligence more teams and so on so in the city you have for real need to find a track your market which is which can be confusing because like tracking a market can be more about finance I think but Google doesn't agree so and the footer you have the AI agent your content teams missing so like usually the writing is can be complex in general and you have quite a bit of features you have a solution page for like ecommerce agency resources and so on so you do have some deeper pages but yeah the goal is like according to tears in the eye for that is to turn short term form video data into viral content which is I think is a good is a good explanation as well that's concise enough on the def dot Vula dot AI which is like the second side that you mentioned you have enterprise great short form data search any niche of the iPod social listening which is actually good because I feel like social listening from what I remember is a much better keyword so the social listening tools and as you can see the keyword traffic for this is like much higher it's like six K volume per month and people understand this term and then you have a lot of listicles as well like on HubSpot you have an article top social listening tools on sprinkler.com you have like a complete guide for social listening and ob.com also talks about what is social listening as blog posts and so people know what it what it means so for this term social listening people know about it but in general like most people would be looking for like social listening tools over here and this is the keyword that you would want to rank for which is also good some 3400 volume and then social listening tools track analyze and manage online brand reputation so then you have like blog post reddit listicles about the best social media listening tools for your brand and you can see like the traffic is is going up people like social listening tools like MailChimp talks about it Hootsuite talks about it lots of courses and everything and the CMO club also has like an entire article that gets them 3000 traffic on the CMO club so like for example if we look at the CMO club which is like the listicle that's easy to add your website on because you can because they are listed on like if you go to the bottom here for this page you can find like the advertisement page and then you can reach out onto Revleads and on Revleads what how this works is this listicle for example this one is dynamic so you can bid like cost per click to be added to this site so for example you could add your own site immediately by just paying them like a few dollars per click and we added already a bunch of clients to similar articles on the CMO club so it's not that hard but in general the strategy for this keyword would be to add your website to it so as you can see that is a good keyword which you should also add to your original home page like verlo the best social listening tool for TikTok or something right so if we actually google that social listening tool with TikTok the keyword difficulty might not be that high because not so many people are researching this but if you do look there is a few tools and people are asking about it so for example on reddit social media marketing someone asked about social listening on TikTok and as you can see like there is about 200 volume and the keyword difficulty is basically zero so for you that would be easy to actually get in there if that's what kind of like what you would offer and most of your feature pages would make sense to actually be more keyword optimized for example like custom niches is not the best keyword it does make sense that you know like you would make a feature like this but generally for SEO you want to have features that are like kind of doubling down as a list of like keywords so for example one of the features is like TikTok social listening and then you say like you know like TikTok never sleeps listen to what's happening on TikTok with our social listening tool that way you will be able to get a bit more traffic here for the dev further you have like a monitor creators videos over time deep dive and the TikTok profiles and then you have more real data from the short form landscape and so on so it seems to be a different site I'm guessing you're going in this direction it's a bit confusing though why you would have two sites so or like why there's a dev but if I filter on the dev.fuelo.ai I see that in the past it was sometimes ranking but now it doesn't seem to be the case so if I look here you were ranking for very low at some point to the pricing page but in general the easiest way to prevent that is to add like a robots text to dev.fuelo.ai that says like don't index it but I also like to add a robots meta tag which specifically says like no index on this page or otherwise if you feel like these pages are kind of similar what you would do is use a canonical Uriel so the canonical Uriel would basically be a tag that says like these two sites are the same like the example color red is the same as example.com so it looks like this link rel equals canonical and then the href so both of these like the home page for dev.fuelo.ai would have this as the canonical Uriel the root domain very low and this way this would be the simplest fix to prevent like duplicate sites or prevent like the dev from ranking so I feel that should fix it if I understand the issue in general but it is still confusing like why very low originally was showing me something something else there but yeah like as you can see here now it looks okay maybe I mistyped it so we have thread also ranking for your name captera we have a few youtube videos we have a few listings of virtual tools so I think this is okay for viril.ai we have also trustpilot ai tools and molistikos so I think overall this is fine so here this is a bit weird that is this this showing me some other text like real-time social listening and it highlights the word social and viril.ai as you can see like usually the bold words in google that's what it tries to explain so viril.ai is an ai powered trend analysis tool actually this is a really good explanation here on ai tools link like viril.ai is an ai powered trend analysis tool for short-form video creators and google specifically picked that word because it likes the simplicity of this so if we actually google like ai trend analysis tool we see like glean showing up short-form video generators and other sites and then like ai gives us like short-term eyes opus clip tick viril which i'm guessing is a competitor here munch spike studio another one so the reason why they're showing these is probably because they're mentioned like in reddit but also they have like short-term eyes or like ai editing tools for youtube shorts on the opus clip reddit as opposed so what you would need to do is actually be listed in these listicles that way you would also get mentioned as a listening tool here so that would be the easiest way to do it for munch yeah just right for tick viril it seems that they were somehow growing in the past but it seems that they got acquired or something went wrong with the site so let's skip this one otherwise let's continue looking at your top pages see what we have so if we again pick the united states only we have a few articles so most of your content is coming now from the blog except the pricing which is going to the def and the pricing on the home page for both then we have app.viril.ai which is also somehow ranking to the onboarding which is also not bad but i would make the title here on the app a little bit longer like sign up to viril or like onboarding viril this way google better understands what this website is about and you wouldn't rank immediately like on something like automatic fire or a login which doesn't make so much sense and yeah you have the noindex page no archive noindex nofollow you added all of these which is great but the problem usually is is like you might not have like a robots text on this page and then google might be hesitant but on the other hand like this should be for sure fine you have all the options just make sure to add like a robots text that would say like okay it's allowed to crawl the website to then actually it would finally see the robots text because otherwise it won't visit oh the other simple fixes add like a canonical real to the home page as well or change your title then you wouldn't have weird traffic coming to it for your grant program hashtag generator you have a one tool that generates hashtags which is good and i think this looks okay actually so then your other content which that you are ranking for except viril which is your home page and you have also like a lot of referring domains is like what makes the most money on onlyfans and somehow you have a lot of backlinks to this page which is a bit suspicious so let's remove the backlinks only filter and we see that there's a lot of spammy links that someone made but most of these will be ignored so i wouldn't worry about that so much probably they are sending backlinks everything related to onlyfans so this blog post gets you seems like it would get you the best traffic so it's pretty basic you have i guess you've maybe sold some backlinks or because you link to like creatorhero.com and links to like onlyfans creators so i'm guessing you have sold some backlinks commercialadvantages.com or someone who is working for you who wrote this article has sold some backlinks which also can happen so make sure that you are getting paid for this if you are doing it because these clearly are sold backlinks i guess i'm guessing it could also be like outrank but in the end like if you are if you wrote an article on outrank i see there also no follow which is a good solution as well this makes it well enough to you know keep it on the blog on the other hand you can also just rewrite the content to be a bit more better optimized but i think since you're already ranking for it it's probably fine for your other pages you have like hide instagram account, vidac, alternatives, most commercial, youtube shorts, how to find trending topics on instagram, best facelist, tiktok niches which are good keywords, highest rpm niches on youtube, tiktok username availability, tiktok trends discovery which seems like the best type of blog post you would have although it's a weird maybe keyword i think what's missing on this blog post is like any screenshot from your own app like someone a human would kind of actually land on this page right like if you are ranking for this imagine that someone hears about virla for the first time they type this in and they see this page how to find trends on tiktok and they're like okay trends on tiktok change fast and you say viral how to find social media trends but here's like a single cta on the sidebar that says like track custom data in minutes and then you say get data but it looks a bit boring and also the home page looks a bit boring like i think like your text may be better here or you need some more visuals that kind of highlight what exactly virla does especially if you use something like like use virla your app assistant and for example what sucks here is like there's no single tiktok video in bed here at all right so it's it's kind of useless i think like most people would read this and then they leave the website and then once they leave the website and go to another page google starts like deranking your site and then you lose traffic over time so that's not great also this title is too long because it is answered like a dot dot dot but if someone google is like how to find tiktok trends usually they would look at the i reviews check reddit read some of the ideas or maybe read some of the competitor blog content so let's look i think if someone writes something like this like talk talk content sometimes you can write a comment on reddit but talk tiktok yeah i guess talk talk as a creative center so many people tell to go to like talk talk or trend talk so trend talk seems to be a competitor so they have social trends here as the word and then i guess they got acquired um but the social trends yeah i power social media analytics tool that seem they seem to be the keywords that they are going for so social trends also has decent search volume and if you look maybe at some competitors we can look how their website looks like so for huge suite they have this blog post but as you can see and compare to to your articles they have like a giant image in the top that shows something not like just the tiktok would right they have a snapshot some data a video social media trends then they have some numbers that they added like the amount spent which tries to get people's attention and get them to engage and learn more about why they should care about this right because maybe someone is not 100 convinced here that they need this and they bag their data sources they add ctas in the middle of the content which you also don't really have uh like get no exactly what gets attention on social media and why and this is a really good cta in the middle of the article because it says like okay dark walkers and industry leading social listening trend prediction and audience list list tools shows you who your audience is and what's capturing their attention right now and this i think is the perfect actually description and that sounds already exciting so then you click request a demo and then you get people on a call and then you kind of try to close them um but otherwise they have a bit more pages and you they get you to get the full report like if you click here it's on social media trends so they know that this article ranks so they kind of combine not as a blog post but like as a research paper that gets people to leave their email which is a valid approach as well let's take a look at some of the other sides we open so ticker trends white mode and then they have a page called try tick tock trends that should then be in your case also like here somewhere in your titles not like tracking center but like maybe you can divide this not in creation research and risk but like in tools like tick tock and then tick tock trends tick tock analysis social listening or something um that would be maybe a bit more optimal so if we look at their page what i like is that they have the trusted payers set up here uh on the landing they have the trending hashtags so some examples of how the website looks like even on your home page you're using like some filler content but it's usually nice to show exactly how the platform looks like because maybe i see like a random number here and often like what people you know like they're not stupid they want to show or see exactly how the content for the website looks like um for brandon massive with the training ranking here on the blog post so they added like the top five trends on tick tock now which is probably very outdated um we i guess the best one would be seeing like three talk trends which i guess is their creative center itself uh that is ranking and that's probably why people are looking for this and they have a high volume because people actually want to go to the home page not to some other random page but here's a good example of a good blog for tick tock trends april 2026 this page is ranking it doesn't have like a crazy higher uh top backlink profile they have a 35 the main rating but they rank here for example because they made it small they updated it just a few days ago and then they have like a book a demo link as a call to action but here what they did is like they embedded uh like a few trends like 7 april 2026 and it shows a tick tock video and how to do this trend scenario examples and for this trend use this sound and they added a sound and you can see the tick tocks immediately so i think for your case like they also have an article on instagram trends and they embedded a bunch of instagram posts so you kind of just like rank for this uh immediately without um actually having the nice content so that's why they're able to rank really high on tick tock trends which has 11 000 volume on a position three they actually put in a lot of effort into this article they updated a few days ago they probably updated it weekly and then it only has like a few tick tock embeds but it's already like higher quality than reading in the random blog post right um so i think that's better so other articles that they have like what makes a good tick tock uh they have trick talk trends from 2025 uh from different dates so they used to do like monthly trends um so then it's like dated in the past so probably they what i would recommend probably is if you can make the blog post dynamic it could be like a programmatic sco idea as well like just make a trends page that people click on the top and it shows like the top trends uh for each period you have i think in my opinion to quicken up the the sco roast and we can discuss this later in detail we meet but you have too many solutions uh that none of them rank only your pages on the block rank you have too many key features real humans also really wouldn't care about this uh so for sco doesn't also matter that much especially if nobody looks for the keyword and you have a lot of key free tools but all of them probably don't that get too many backlinks to your site so they also don't rank and then a lot of resources so i would simplify it try to figure out like what are the keywords that you're trying to rank for uh like tick tock trends you know like number one just focus on that alone and try to make an idea like like for the different dates or whatever so for each of those articles so that would make a lot more sense for you to rank on and then just check like tick tock trends if you're ranking uh and improve this page one by one so that's like what's something that i call like blitz co if you google blitz co you get some more information about it uh on medium and um linkedin and um got my own article here so it basically says like you identify a specific single keyword just one not like 30 blog posts and you invest in only the things that actually improve their results right tick tock trends for sure improve it like imagine you make this amazing blog post and you say like hey do you want like these trends every time we make a new blog post update they want this trend in your email for free and you get a newsletter you get people to the newsletter maybe then they can identify create content and so on so what i would recommend is like instead of a free three-day trial just start with a newsletter post like the trends for for this week on twitter linkedin on your youtube on your instagram uh make a newsletter just have like you know get trends in the top and then send get people to sign up for like a we have like an email and then you send out the trends each time each week and then from there they have like the incentive hey do you want to like uh copy this ad and you just press here to copy the ad or recreate it and you have a way to promote all your tools that you're already getting right so you could add like a free plan where you get like a weekly trend topic newsletter that is basically a sub stack or twitter and so on you know like you can do a lot of other content and you would get a lot more traffic a lot more backlinks a lot more co more things to do so just focus on that single page try to improve and do many things as you can and then you try to optimize it each time checking search console how the results have improved and try new ideas but you only want to focus on this one single keyword which is like tiktok trends and you pick just one that matters choose a page that ranks for it and optimize it each time so this really works we also have like a free sprint template on on notion that you can copy and this includes all the data and here in the database you can write a date for example you would say like day one we have a blog post for tiktok trends we are not ranking for it zero ranking and then next week you say like okay i made it a blog post we're ranking page 50 okay we added backlinks we added our tiktok trends on we mentioned it on reddit we wrote one on twitter and then each day or each week you update each time again and again and then you have like a tracking system to know how the result is going so that's like a way to do like blitz SEO which i think is the most advanced way to actually grow with traffic so i hope all of this helps um originally your idea or discussion about dev.fril. I didn't get it but if you have issues with technical SEO or something i would recommend to check out the hf web web tools i forgot hf webmaster tools which is free and then you get like a report that says like how you're doing so that would be the easiest way technical SEO it shouldn't be that hard just get get a good score and that should be it. Alright, I hope that helps. Good luck.
Virlo

Audit Breakdown

virlo.ai
bolcoto
bolcoto

Short-form video intelligence and trend discovery—virlo.ai and dev.virlo.ai positioning, social listening, and organic growth.

Actual roast notes

The teardown

No template scorecard here. The details below come from this specific audit.

SEO Audit: Virlo

Virlo is a powerful AI workspace that helps creators and brands track TikTok trends, analyze short-form video data, and turn social listening into viral content.

They have a solid product, decent backlinks (DR 43), and real users — but their SEO is leaving thousands of clicks on the table. In this audit, we break down exactly what's wrong with their current strategy and give them a step-by-step playbook to fix it.

Current Performance

  • Domain Rating: Solid (DR 43) with ~80 referring domains.
  • Traffic Profile: Growing, but heavily skewed towards India (90%) rather than their target US market.
  • Top Keywords: Mostly ranking for their brand name or unrelated terms.

The Problem: Virlo is targeting the wrong keyword category on their homepage ("TikTok Analytics") instead of the high-intent keywords people actually search to buy ("Social Listening Tools"). Additionally, their content strategy is spread too thin across dozens of feature pages that don't rank.

The Opportunity: Realigning Intent

Virlo's homepage is positioned around "TikTok Analytics," but the highest volume, highest intent keyword in their space is "Social Listening Tools" (~6,000 monthly searches). By simply updating the homepage <title> and <h1> to reflect this terminology, they can immediately start competing for more valuable traffic.

We also dive into how they can secure placements on existing "Best Social Listening Tools" listicles (like HubSpot, Sprinklr, or CMO Club) either through outreach or paid sponsorships.

The "Blitz SEO" Playbook

Instead of publishing 30 mediocre blog posts that users bounce from, Virlo needs to adopt the Blitz SEO strategy:

  1. Pick ONE Keyword: Focus entirely on a high-value term like "TikTok Trends" (11,000 volume).
  2. Build the Ultimate Page: Create a single, comprehensive page targeting that keyword.
  3. Show, Don't Tell: Embed actual TikTok videos, use screenshots of the Virlo app, and include mid-article CTAs (e.g., "Request a demo" instead of a quiet sidebar link).
  4. Update Weekly: Keep the content fresh so Google recognizes it as a living resource.
  5. Track & Iterate: Monitor performance in Search Console and build backlinks exclusively to this page until it hits Page 1.

Fixing the Funnel

Currently, Virlo pushes a free trial to cold search traffic. We recommend swapping this for a weekly trends newsletter ("Get this week's top TikTok trends in your inbox — free"). This is a much lower commitment for top-of-funnel traffic, allowing them to capture emails, deliver value, and naturally upsell their paid plans.

Finally, we identify a critical technical issue: both virlo.ai and dev.virlo.ai are currently indexed, risking duplicate content penalties. A simple noindex or canonical tag on the dev site is an easy, immediate fix.

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