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Hey, this is an SEO roast of Verbatik.com. There might be issues of cannibalization, the competitors in the field, they're stuck on the same numbers for over a year, and they have lots of pages that bring low-value users, but they're scared of removing them. They're always hitting the head on the wall of how to grow from these numbers and find any quick wins and ideas on how to scale what we have. Verbatik.com, let's see. It's an AI voice, video, music, and image generation all in one platform. That's on the homepage. Then the first part is text-to-speech and voice, video, photo in one platform. Many voices, UGC ads, captions that boost engagement, create, edit, and localize in one platform. Ultra-realistic speech, videos, music, and sound effects, generate speech in 161 languages, and APIs as well, and a blog by Outrank, I guess. Not bad, it has quite a bit of stuff. I think the homepage is doing a lot of work. It's AI voice, and video, and music, and image generation. I think it is hard to find a search keyword that is all of them, so really, you would need to split them up unless... I mean, nobody really looks for all in one. They look for things that they want to do. So even like AI Creative Platform, I think that's a rare keyword that also not that many people look for. And the solutions offered here by AI Overviews is like Canva, ElevenLabs, Synthesia, WellSaid. Competitors. Here, there's more keywords, so text-to-speech, voice cloning, AI video generation, music. So there's a lot of stuff, and the homepage kind of tries to do everything. So it's a little bit tricky. I would take a look first at Ahrefs to see what stuff is currently ranking. So on AI Overviews and ChatGPT, we don't have that much. We have about 100 traffic for two keywords, and that keyword is just Verbatik and Verbatik text-to-speech. So it is not that much, and the pages have been the same for a while. But it's a homepage, so for the other pages on the website, it doesn't look that bad. There used to be more organic pages, about 200. Now it is about 30. But a big reason because of that is that potentially they removed a lot of these pages that don't matter that much. So I'm gonna look at the difference between then and now to see what actually changed in that time. This is about a year ago. So here we can then see that there's new language pages, so for Joey, and the content that used to rank here were the voices. So those have been fully removed because I guess it didn't help that much with rankings. Okay, so in that case, I'm gonna look at the current situation, and let's see. I'm gonna remove all of this, so then it's a little bit cleaner because there's no AI ranking yet. So best Verbatik alternatives, docs for Verbatik, voice cloning as well. And these are site links, so it means if someone looks for Verbatik, these pages show up under the main page. Otherwise, there's not that much pages ranking, like Matthew text-to-speech. If I Google that, that's like a newscast. Hi, Matthew. I don't know why people would be looking for that, so it doesn't make so much sense for me. Ryan text-to-speech. It doesn't make sense for me, really. I mean, so it's just voices that exist, but I wouldn't get why those pages would be searched, unless it's like a famous person voice. But that seems to be most of the languages or the pages that are ranking currently. There are some free tools as well, like an episode calculator, but that's about it. I think in that case, there's not so much I can do with the pages that exist. So what I would actually recommend, these backlinks are mostly, I think, Outrank and stuff. So not too much going on, but I think overall, I would focus on these pages. So like the product pages, like text-to-speech, and focus on trying to rank these. So like free text-to-speech with realistic voices. So here, I think this keyword is a bit too long. There's like an em dash in here. The title, 1,500 realistic AI voices. What I would do with something like this is try to look at what this page is currently ranking for. It's not ranking for anything, but this would be the main keyword, I guess, like free text-to-speech or just text-to-speech in general. Here, I think the best option is kind of take a look at other content that is ranking in the top 10 and see how we would compare. So we have a 41 DR. There's not so many backlinks to these pages, and the title is a little bit too long here. So if we compare in the search engine results pages, so this one is number one, free text-to-speech online. This one is like free convert text-to-speech online, no word limit. They have a 47 domain rating. SpeechGen is the homepage. Like the word is realistic here. Here is Minimax with a free text-to-speech online. They have a 77 domain rating, so that's pretty tough to beat. I would probably remove this part. I'd remove Verbatik AI at the end, just call it like free text-to-speech online, and then maybe just Verbatik at the very end instead, or something like this as a title. Here, this page by CapCut, of course they have also a 86 domain rating, so that's hard to beat. Plus they have about 3,000 backlinks from different domains pointing to their tools page, text-to-speech, but also their own page is much clearer. And for example, for a keyword like this, which is like 250,000 search volume, it's kind of hard to compete with that. But that's where you want to go eventually. So very high keyword difficulty. Maybe there's a chance if you focus on it long-term, but there's a few things that I like here if we compare. So text-to-speech and CapCut, and first the title is perfect, it's lower than 60 characters. So text-to-speech online is a word, free, like less voices, 200 plus, and CapCut TTS. Here it's a lot, there's like an em dash, and it's longer than 60 characters, so that means that Google cut it off. The next thing that I like is if you actually type stuff in, it points you to like another page where you, I guess, generate stuff, maybe you log in or not, but it does point you to somewhere where you can act immediately. Here, once you land on this page, like because it's like a key, like a page where you do something, like a tool, I feel like Google would expect you to actually have a form. So this would be potentially a text area that has to be filled in, and that makes more sense for a keyword like that where you go convert text-to-speech, where you create a voice. So here there's a few boxes, but it's not something you can fill in. And it just plays instead of creates. So I would change this tool to be more like here, put in like a giant text area, remove the Sign in with Google, just have the button where it said like generate the AI voice instead of try free. Like nobody wants to really try free, free stuff is great, but I would actually have a button where that links to the action that they want to do, like hey, convert text-to-speech and then have the form. That would make more sense, especially since you don't have a card required anyway. I wouldn't necessarily put the examples, maybe a few ones, but it would be better if you generate directly. This part, I also feel like it's more optimized. So here we have more AI voices, a few images, text. But it doesn't say text-to-speech that often, like contextually, sure. But the H2s kind of avoid saying that maybe in the middle somewhere, like both are the most powerful text-to-speech models. Sure. Like enterprise-grade security, library, AI voices. Here's like context of AI voices. But if you compare it to what they have, they really focus on having more SEO-optimized content in their H2s. So text-to-speech generator, for example. And if we look at generator as a word, which they have like in the very first section, we only have it all the way in the FAQ, and then that's it. And then text-to-speech is, it is repeated quite a few times, but not in the H2s except here, right? And they keep it very clear. Like once people scroll down, it focuses on that specific keyword. So convert text-to-speech across multiple languages. Again, it's like a verb converts text-to-speech. Here's like AI text-to-speech generator, features, then generate natural speech, right? If we look at generate as a word, we have it here. That's not bad. Then we have set speech rate, volume, a few times, but not that often. But I feel like the examples are also clear to people, just a call to action under each part. And they generally focus on the structure. So this is the feature section. Then this is the benefits section. So for people, it's clear how overall the structure is, like best use cases. And then instead of generator in this case, they use converter. So they're just trying to hit all the keywords as they go on. So here, the section is how to convert. So Google usually likes these sections because it is really clear what the page is about. It's like, okay, how to actually use this tool above. And here we don't really have how to as a section, or like any steps, like how does it actually work? You know, like do you, okay, sure you have narration characters and it's contextually aware, but if someone is scrolling through it or like the algorithm is trying to understand how it actually works, is it like an API? Because like this entire section is about APIs. Is it, sure it's enterprise, but how do I actually use it? And here it's pretty clear. Like you open CapCut, you press like the button, you click here, then you enter the text and then you generate. And here, like there's no ambiguity for how this tool actually works. So if the AI or ChatGPT or even the Google search algorithm is training on this page, it's actually very clear how to convert text to speech in the CapCut online video editor, because they do have that page and it's on immediately on the page plus another blog post. They have a few FAQ pages on that. So it's not too complicated. And if we would scroll this as well for AI Overview, it says like CapCut is the respective text to speech dashboard. And the reason why it knows that it's either because of the AI documentations, which also are not super optimized. It's just the title is like text to speech. And in comparison, if we go back a little bit, what they did for this section, they made a few documentation pages that are more clear. So if we open them up, so this is like a resource page, like a complete guide on how to convert text to speech online. They made a blog post or resource page about this. And it's very clear, like how to convert text to speech online again, step one, screenshots, step two. So there's not as much ambiguity here. Meanwhile, if we compare this title, like how to convert text to speech online free and easily, here it just says text to speech. Like it's not clear that it's about Verbatik or that it's online or that it's a guide about how to, it just says text to speech, which is a bit unclear. So really what you should have instead of the docs here, which is not bad, but if like an AI or ChatGPT or Grok or something is trying to look for this information, like as we see here, it might not be super clear where to get that information. There's docs, sure, but maybe it's not enough or clear enough because it doesn't have the images and so on. So the reason how it gets that is by the YouTube video that maybe they or someone else has posted. So I would try to make those resource pages and improve the documentation overall at like more clear step-by-step guides and sections. And having a simple search operation like that as an example is a really easy way to understand how that works. So actually that is like one of the tools that CapCut and you have. So imagine you might also have a page on like remove background. So they did the same for all of them. So like remove online, you press on it, you go to CapCut immediately, you get asked to log in. So again, what they have as a good structure is always under 60 characters as a title. The H2 is very clear. All the tools are together and they have like a simple layout left, right. Benefits again, then use cases again. Here the key features again. So they always kind of follow like a template, as you can see. And then the how-to again, we have three steps. Then again, a how-to with three steps and like links to the other tools that they have. Here we have a bit of everything but it's not really structured. It's sure there's use cases, but it's not clear that this use cases are about the text to speech, right? If we see use cases here, it's use cases of the thing on this page, which is the video background remover. But here is just a build for a wide range of use cases. So it's not super clear. Let's look at another example. So we have a video AI voice cloning, create a replica of your voice. So again, it's more than 60 characters. So it's gonna not rank too well. There's already a lot of backlinks to this page somehow and it ranks for Verbatik. So it doesn't really rank well. So if we again take a look at AI voice cloning, we see that ElevenLabs is ranking for here. And usually what I would do is for all your keywords that you wanna rank, open like a few examples and see how the pages kind of compare in the SEO way, right? So here we have voice cloning and there's examples immediately, which you kind of also have, but I like the person so it's more personal and they have a button that also suggests you to clone your voice. So you can upload stuff immediately or you can record your voice as you are inside the page immediately. So now you're maybe voice cloning, we need to speak 10 seconds. So the example is immediately on the page and there's buttons that you can click and that's very clear for users what's going on. So let's see, AI voices, AI voice clones, select the cloning needs, build on, yeah, I feel this is not bad. How AI voice cloning works is again, the step by step, like the three steps that we see in other pages enterprise grade. So I'm guessing you actually took an example from 11 Labs, which might not be the best example. I like the one from CapCut a bit more. So Minimax is also ranking here. They have like 30,000 volume, a lot of backlinks and here it's just a tool page. So immediately you record or upload and I feel like that might be missing on your page. Here, let's see, Lalal.ai, yeah, voice cloning, similar, create a replica, generate a replica. You can upload files immediately. What can you do with voice cloning? This is like a feature section, how to use as a step-by-step, upload your files. Like here, it doesn't, well, this actually say that how AI voice cloning works, but it's not like how to use. I would just change it, how to use AI, the AI voice cloning, upload your audio sample, generate natural speech. So that's pretty similar. Then you also have pricing. Here we have Canva, more images and more humans, how to clone your voice. Again, the step-by-step part, FAQ, and that's about it. Of course, naturally you would try to improve those pages and also, even more backlinks. I mean, overall, all these things are very competitive, but you do want to get there eventually. As you can see, it's like 80 domain rating, 70 domain rating, so it's going to take a while. What I would actually recommend is if you are looking at all these product features and you look at all these keywords, which you already kind of have, I would see if you can make a YouTube video that might give you more opportunity, because these ones are like super high domain rating, but anyone can make a YouTube or you can pay people to review your tool. Let's see if there's any other opportunities. Overall, I would say maybe Reddit. So 11 Labs is the state of the art, so they already have a bunch of mentions here. If this page was still editable and not archived, potentially you could write a comment there. Otherwise, I feel like this keyword is pretty tricky. So AI UGC video generator, Convert. Let's see who's there. Create UGC.ai. So they have a small domain rating, like 19. They have a few examples. It ranks on the homepage. A few of yours is not bad. So Bendy AI, they have the input immediately on the page. We can type in. So maybe I feel like that, since we've seen that a few times already, like direct actions, I feel that is something that people want. Like why create smart AI UGC. And AI UGC video generator, create UGC videos for free. And yours is AI UGC. So it's similar. I feel like the em dash makes it a bit too long. So I would try to add like a semicolon and potentially remove a Verbatik at the end, although they do have it. But I would try to make all the titles a little bit shorter and make sure that they're under 60 characters. You can definitely use something like AI or like a skill for that, for sure. As you can see, all the ones in the top three, they are under 60 characters. And then that means they're not actually cut off. So this one looks not bad. Dark mode and has a bit of animations and stuff. This is a little bit too long, 69 domain rating. So not bad. It's not bad. And for this keyword, again, YouTube, Reddit, the five AI tools. So for your case, I would also try to make listicles like this one, just write like a few of them and they should be high quality. So for example, this one, top five best UGC AI video generators, you would put Verbatik AI here, make like a nice pros and cons section of all the screenshots and the images. And then all the screenshots and the images step-by-step so that people can see immediately that you actually tested the tool. If we check now on a Verbatik AI, a video to UGC generator, which is something similar on your blog. So you do have a blog, right? So UGC video. There's not so many listicles here, which is something Outrank doesn't generally do that much, but yeah, here's one. So the top 13 best free online video mixers. So this is like, if you would compare this page generated by Outrank to one that is high quality, they have the images on the right. You have it below and it's not super relevant. Here it's clear that it's an AI UGC. They put all the content more to the left. There's no tags. There's a sign up for free button. There's a time, which you also have. And then in the lower part, they have like a main content and the sidebar, which links to other tools or pages. They have the share buttons. They have a much smaller intro. This intro is massive and nobody reads it. They kind of scroll through it. They're like, okay, AI online, something, something. Then there's a table of content where people scroll through it. And the format usually, I think for Outrank is okay. But in this case, it's missing like the definition. What is an AI UGC image generator? And Google likes to see this because then it kind of explains the concept. And often you can hit all the keywords. There is a blog post by Semrush. It's called the blog post templates over here. And they are really time-tested for sure. So if we try to find the listicle format, numbered listicle format, they start with the title, start with a number, in this case, top five, instead of the top 13. So top 13 or five best, something, something, describe the main topic, include your target keyword. You have a table of contents over here. Then the definition, the explanation for this section, like what is the SEO copywriting, the body, use an H2 for each list item, support each list item, like an image or a video, and then have this conclusion at the end. That's overall the anatomy of this listicle format, which you can see as well. So they have a definition or like an explainer, what is an AI UGC, like the benefits or why you should use one. And then they really start from the listicles. So you jumped immediately from the intro to here. And then it's like, okay, I might not know like where the audio mixer is, but we immediately start here. So also in comparison, they have an intro pros and cons, which you have as key features, pros and cons like this. It's not as visual, so you could make it look nicer. And then there's only one screenshot, right? So for Verbatik Sound Studio, sure it exists, but there's no, like a blog post like this, you definitely need audio because that's how people actually compare. So let's try to find another one, AI avatar generator. Here it is like a screenshot. So someone scrolling through this, they definitely want to see avatars. And since there are none, it's just not going to rank. I mean, if we look at a few other ones that are ranking here, Synthesia, CapCut, HeyGen. So this one has like a video, which is great because that really explains that someone actually tested it. They often explain the methodology behind it. Um, voice cloning pricing. Yeah, this one is pretty basic as well. The one by Venture Harbor. Let's see if there's other ones. CapCut just has a tools page. HeyGen has a blog post. They explain again the methodology, like AI avatar, lip sync reality and how they grade them and the reason why they're at the top. Then the QuickPix, like a low DR. And then just again, yeah, that's the goal. So it's hard to trust really, I feel like. So I think it can still be better in this case. What I would actually do is make a video for each tool that you've used and then people can immediately see the results. You can reuse that post also for Twitter or LinkedIn or YouTube, and then you could rank in multiple positions. So let's try the AI voice cloning here. I would also show examples of audio. So let's see top voice cloning AI tools. Best voice cloning tool, medium, tactile, flash loop. So this is medium. Some random person checked it out. There's a table, a score for each one, a play AI, a screenshot. So I think you can definitely make it much better. I feel like best voice cloning tools, I feel like people probably in this case for voice cloning, they definitely are going to watch a YouTube video because that's the real way to know if it's actually high quality or going to work. So even if the page ranks, you still want to know if it's nice, right? So here, this article, what they did is they actually tested the tool and you can see immediately that they put some effort in because at least they put a screenshot of not the homepage, but the actual tool. So that already for me makes it stand out. Resemble, yeah, it's pretty lazy. So this one, voice training, they made a test and then you can see the results. Then yeah, this is a good one, right? They have the audio that you can listen to. They have a screenshot and a dashboard of each page for Descript as well. So I think this one ranks well, even though it's like a 33 domain rating, it does rank for many keywords and has a lot of search traffic. And also maybe they bought backlinks or people who are looking and explaining the differences. They link to the research here to show that, okay, here's like an actual test. I feel like if you would explain to a friend of yours, like, hey, can you tell me which AI voice training tool is the best and why? You would send them a few examples and say, okay, just yeah, just compare these five tools and pick one that you like the best sounding, right? So really what I would do in your case is since you already have a few backlinks, thanks to Outrank, make all your blog posts so much more high quality that it's actually worth linking to because as similar as here, someone put in the effort and made a script and explains and shows the actual apps and the outputs and the results of how it actually looks like. I think that's the hard part of SEO because you need to actually test all your competitors and the tools, but it's also a good way because you will know exactly as a founder, what is actually working, what the competitors are currently doing, where you stand out, where you're better in, the things that they like, the actual pros and cons, their pricing. So it's kind of like competitor research plus SEO stuff, plus you have the opportunity to really improve your blog post. Once you have a top 10 listicle, again, you could post it on Twitter, on LinkedIn, or on YouTube, record it, and you have a lot of content that you could make super high quality. Plus we post that listicle to Medium, to Reddit again. So it's work that is worth it in the long term. And overall, the blog posts that you have now, they all are super AI written, like 100% AI written since it's Outrank. And none of them are actually ranking, or if people go to visit them, they immediately leave. And that destroys your rankings in the future because people, they try it out, they're like, oh yeah, this entire blog, Verbatik, it's like AI. I hate AI, or at least I hate reading AI blog posts. I'm going to leave and never visit this blog post again. So people, when they see you ranking in the top 10 results, they're not going to click on you. And long-term, Google understands like, okay, people stop clicking on you. And the rankings overall drop in the long-term. So that's something that you really want to avoid. You want to have a good experience almost all the time for people. So users who are in that space, they know that this person writes high quality blog posts, and then they come back and click on your results in the future because they know, okay, this person actually has a nice brand in some way, or they come back to it. And that's an experience you want people to have for the first time once they read the blog posts. Google still also does a lot of testing. They put you higher sometimes, put you lower, and they see if it's showing results, if it resonates with people, go back. Similar to other algorithms like TikTok or Twitter, they test your clicks or pages on an audience, and then see if people click through. Similar for your titles. If it's too long and it gets cut off, people don't click on it, and Google understands like, this is not working. So the algorithm is very similar to social media algorithms in some sense. Except, of course, that you want to have at least the match to the content. So if you have a page on the AI voice cloning, but you never say like generator or TTS converter or something, it doesn't know that that's what the page is about. So you want to do all those things. Backlink-wise, you're doing okay, but I would for sure try to improve the content, then spread out that content that is now much better on organic social media. And this way, you might actually get some nice backlinks. I hope that helps. If you have any questions, let me know. Good luck.