0:00 Hey everyone, today we're doing another SEO audit 0:02 of LiftOSAR, the most powerful weightlifting planner 0:05 and tracker app. 0:06 It's like having a mobile-friendly Google Sheets 0:08 and strong in the same app. 0:11 So you can create your own programs, 0:12 choose one of the existing programs that exist, 0:14 and download the app. 0:15 You can either use it as a web app 0:18 or download from the App Store or Google Play Store. 0:21 The web app lives over here, 0:23 and then you can see how it works, 0:25 and the mobile apps are over here. 0:29 So there's an App Store app with a good rating, 0:32 and there is a Play Store app with a good rating. 0:35 So there's some parts that are more like ASO, 0:38 which is abstract optimization, 0:40 but we'll dive more deeply into the SEO part, 0:43 which is getting LiftOSAR.com ranks. 0:47 So let's take a look at Ahrefs first 0:49 to see what we're playing with. 0:50 Right now, we see that they have a domain rating of 26, 0:53 and they have 745 backlinks from 236 domains. 0:58 They have 291 keywords, which gives them about 230 traffic. 1:03 If we take a look at the top keywords 1:05 that they're ranking for already, 1:06 we see that they mostly have keywords 1:09 that are ranking for their programs, 1:11 so GCCLP, and if we click on this, 1:15 we see which exact program it is. 1:18 So they have a page which explains this more in depth, 1:21 and it shows all the details that you need, 1:24 all the stages that you have, the exact specific links. 1:27 And it has some specific interactive playground stuff, 1:31 so if you click on this, you can see more or less 1:35 how the app, I believe, would look like. 1:38 There's a more chart or infographic 1:41 about the strength and hypertrophy of this workout 1:44 and how it impacts your strength. 1:47 This specific app seems to be more from a Reddit player, 1:49 so that's why people are looking for it, 1:50 and that's why also that it has a logo. 1:53 So people type this into Google, 1:56 and the first thing that they see is boostcamp.app, 1:59 which is a competitor that also explains it in a similar way. 2:02 You have a huge QR code and programs on the left and right. 2:06 So this is the competitor for the specific keywords, 2:09 except, of course, the Reddit itself, the fitness wiki, 2:13 say no to bro sign, set for set, YouTube, 2:16 and then finally, we have Liftoffstar over here 2:18 at number nine. 2:19 So they are ranking quite well on this. 2:21 If we see this specific thing, 2:23 this means that they have about zero specific backlinks 2:26 to the specific program, 2:28 and this specifically would help them 2:31 rank higher for their programs. 2:32 So if we filter just on the programs for the backlinks, 2:35 we see that Liftoffstar slash program basic beginner 2:38 has only one backlink, but the rest of it doesn't. 2:41 See, I believe if you would build some backlinks 2:44 to this specific program, 2:46 which is the program details for GCCLP, 2:50 and improve the on-page SEO, for example, 2:52 placing the most important part of your keyword 2:55 in the beginning, such as GCCLC program, 2:58 right in the beginning, if we check here, 3:01 and for the on-page SEO, they have a title, 3:03 a meta title, GCCLC program, and then Bootcamp app, 3:07 and then a quick description, 3:09 which shows below the specific app. 3:12 And if we compare it to Liftoffstar, 3:15 they have, on the content, 3:18 they have the title a bit further up. 3:21 So they have it all the way in the end, GCCLP. 3:25 But the beginning part is the Liftoffstar, 3:27 weight lifting tracking app, 3:28 which doesn't really help Google as much 3:32 because the keyword is in the end, 3:35 and the title is a bit long. 3:36 It's above 60 characters, 3:38 which means Google will make sure that it's cut off. 3:41 So what's being cut off here is the initial part, 3:43 the brand name, Liftoffstar is being removed here. 3:45 So one way that you can improve this quickly 3:48 is play around with your meta title. 3:50 What you can do specifically 3:51 is just move this up in the beginning. 3:54 For example, GCCLP program details, 3:57 everything you need to know, right? 4:02 And this is a little bit of a better title 4:06 that will get you more clicks 4:08 and also get you a better position on Google. 4:10 Otherwise, you can add explained over here, 4:12 something that you have here in your header, 4:14 in your H1 as well, 4:16 or you can add some specific words, 4:18 for example, your app, 4:20 but you'd like more information about your app. 4:23 But this would help you rank a little bit higher. 4:25 I believe if you implement this change 4:27 and at least get a few backlinks 4:29 to this specific change in a page, 4:31 you will get better results. 4:32 For this keyword, 4:33 where you are ranking already number very highly on, 4:36 and this is one of your best keywords, 4:38 as you can see here. 4:40 So making sure that it goes from position 12 4:42 to position five, 4:44 four, three to one, 4:46 will get you a lot better results. 4:48 If we take a look at this competitor 4:51 and how many backlinks that they have to this page, 4:53 it's about seven to three. 4:54 You see that they have a few backlinks from forums. 4:58 So this one, this one, and this one, 5:00 they're all very specific ones. 5:02 Some ways that you can easily improve this 5:04 is create an account here. 5:06 I believe there's this Reddit as well 5:07 and this fitness post, 5:09 or log into this forum and click on answer 5:13 and then reply with your workout. 5:15 And also send an email to this liftfault.com. 5:19 Potentially something that you can do 5:20 is either submit a program 5:22 or write and contact the team here somewhere 5:26 by contacting a header over here 5:29 or by finding so many questions 5:32 or filling in the contact form. 5:34 You can just say, 5:35 hey, by the way, I saw you have a link to bootscam.app. 5:39 Can you add a link to Lifthastore as well? 5:41 Because we have a lot better information about our app 5:44 and this is called the skyscraper technique. 5:47 If we take a look at the skyscraper technique, 5:49 and quickly, as in one image, how it looks like. 5:54 So first you create a better content 5:57 and then you make sure that you reach out to other people 6:01 and saying, okay, you found this bootscam.app content 6:05 and you say, okay, I'll make an even better one, 6:06 a better skyscraper that looks even better 6:08 or even so much better than the other one. 6:11 And because my content is better, 6:13 I can reach out to the people that added backlinks 6:15 to bootscam.app and say, 6:16 hey, my blog post is even more informative. 6:19 So this will be more helpful for you. 6:22 So the skyscraper technique is something 6:25 that the SEO agencies use to help you get more backlinks. 6:30 So the other keywords that we're ranking for here 6:33 is Lifthastore, of course, is number one. 6:35 Other programs, GCLS, Jacked and Tanned. 6:38 This is gonna be very similar advice. 6:40 Just make sure that you add more backlinks, 6:43 make sure that you improve the, 6:45 yeah, here you have a better title already. 6:47 So this is more clear, 6:49 but still Google is changing your title 6:51 because it's not in a specific configuration. 6:54 So I would remove this template from all your titles 6:57 and just keep this final part 6:59 and this will help you not have your titles 7:02 be changed by Google because it's too long. 7:04 Other things that you have to do for on-page, by the way, 7:06 is add a canonical URL, 7:07 make sure that you have a row with text, 7:09 sitemap, potentially make sure that your social URL 7:13 is matching your canonical URL, 7:15 but otherwise this looks mostly okay from a quick view. 7:18 But this is a similar idea. 7:20 Make sure that you look at who your competitors are 7:23 for a specific page, for a specific program. 7:26 If you take a look at the other programs here, 7:28 you have almost no backlinks to any of these programs, 7:31 but your program SEO is really powerful. 7:33 It has a lot of details. 7:35 It has a lot of this information. 7:36 I believe this is very unique data that you might have 7:39 that is helpful for your app. 7:41 So this is probably part of your app in some way, 7:44 and this can help you rank higher 7:46 because nobody else might have this information. 7:49 So this is mostly what Google likes to see. 7:51 So if we take a look at, for example, GCSL program, 7:54 the ripper, we see that Reddit is ranking here, 7:57 this app and this app, and then Boost Camp again, right? 8:00 If we take another look, Utah High Frequency GCLS, 8:04 we see Reddit is here, then you. 8:06 So you're already good here. 8:08 Arnold Schwarzenegger's Golden Six program, 8:11 we see that My Workout Plans, 8:13 even though they have a low domain rating, about three, 8:15 they have a lot of traffic for this page. 8:17 So they have about 630 keywords 8:19 and then 438 search traffic for Arnold's Golden Six page. 8:24 So this is something that you would also like 8:27 to get links from and potentially search traffic for. 8:31 You're not being listed here in the top 10, 8:34 so this means potentially you are missing something 8:37 that is important. 8:39 So if we take a look at this page, 8:42 which explains it, what you usually do 8:45 if you see that it's not ranking at all, 8:46 I mean, here you are ranking for Arnold Golden Six, 8:50 which is about position 13, so you're on the next page. 8:52 But here, for example, the number one result 8:55 is showing a picture of Arnold. 8:56 You are not showing a picture of Arnold. 8:59 Here, there's a quick step that explains it in a quick way, 9:02 something that you also do in a different way, 9:05 but you just explain the specific program. 9:07 So this specific post could be a little bit longer 9:10 because here you can see that it has a lot of preamble. 9:12 It explains it a lot more in depth. 9:15 You have common instructions. 9:16 This is the exact text that you already have on your page, 9:20 so this is good. 9:21 But here you can see they have even more examples. 9:23 This is very helpful for people also 9:25 who are not really familiar with workouts 9:28 that they can see in a quick GIF-y how it looks like. 9:31 So a barbell squat is this one, a bench press is this one, 9:34 a pull-up is this one, a barbell curl is this one, 9:36 crunches is this one. 9:37 And then you have a beginner's version, also with GIFs, 9:41 and finally some exercises. 9:44 So potentially something that you could do 9:46 to rank higher here, and this is gonna be 9:47 a little bit more difficult, 9:48 is adding more specific GIFs, information, 9:51 add some type of history to this page, 9:53 a picture of Arnold, and then you might rank higher. 9:58 But also don't forget, one thing that is important again, 10:00 if we take a look here at the backlinks 10:03 for myworkoutplans.net, they have backlinks 10:06 from Boston Globe, all of these websites. 10:08 So making sure that you also copy over the backlinks 10:12 is very good, so you go to reply here 10:15 and add a link explaining a decrawl. 10:17 It's also a forum, some PBN, 10:20 so they just bought random links. 10:22 But potentially you can get even better backlinks 10:25 in some other way, either through guest posts 10:27 or working with link exchanges, 10:30 or potentially finding people who write 10:33 about Arnold Golden 6. 10:34 One way to do that quickly is by taking a look 10:37 at the keywords, googling this, 10:39 and then you basically go through the list, right? 10:42 You go to burnfit.io, you see, okay, 10:45 they're writing about, they're kind of a competitor, 10:47 they're writing about Arnold, 10:49 but you don't have to tell them this, 10:52 you could just find their Instagram 10:54 and contact them and say, hey, can you promote our app? 10:56 So you're already finding more specific people 11:00 that potentially could link to you for other blog posts, 11:03 and then you kind of cross-match 11:04 all of the potential publishers 11:06 and partners that you might find. 11:08 So again, LiftVault, we already saw before, 11:10 but you still can contact them over here 11:13 and tell them that you also have a similar program 11:17 and then get a link from another page. 11:19 This website, potentially also contact them and say, 11:22 hey, can you add a link to us? 11:24 FitSociety.io, also in a similar way, 11:27 you go to the email page, you write an email and say, 11:30 can you please add a link to our page? 11:33 Basically what you have to do to get more backlinks. 11:35 And I see most of your articles, 11:37 most of your programmatic SEO strategy is the programs, 11:40 and the other one is the blog posts. 11:41 Both of these are doing okay, 11:43 but you're not getting as much traffic as they could 11:46 because they're still very low. 11:48 And that's mostly because you have either 11:50 not the positions that you would want to have, 11:53 because even if you get actually really good results, 11:55 you go from 13 to number two or one, 11:58 then you suddenly have like 150 volume per day. 12:01 And this will help you get a lot more traffic. 12:03 And I think your programs 12:04 are one of the better ways to do that. 12:07 Of course, you do have some blog posts 12:10 and you do have an affiliate program. 12:12 So if you are, by the way, writing emails to people, 12:14 just tell them like, hey, by the way, 12:16 you can sign up for affiliate program when you link to us 12:20 and they could earn some money. 12:21 So they might potentially be more open 12:24 to linking back to you in some way. 12:26 Here, a blog post, how to start weightlifting. 12:29 I think this is way too short. 12:31 If you Google this, how to start weightlifting, 12:33 it's gonna be very hard to compete with this 12:35 because this page is gonna be very, 12:37 very much in depth of information, 12:39 with exercises, jiffs. 12:41 To really rank higher than this, 12:43 you need to have like, again, the skyscraper technique. 12:46 You write an even better article than this one, 12:48 but that's gonna take a little bit of an effort. 12:51 I think your programs are a much better way of doing that. 12:55 So I would keep it at this. 12:57 For your homepage, finally, 12:59 seems like you're ranking for lift tracking app. 13:03 I believe this is gonna be like your main keyword, 13:05 which is like your app itself. 13:07 So fitness tracker, best fitness tracker. 13:09 These are all keywords that you potentially 13:11 could also try to rank for. 13:13 Best weightlift tracking app. 13:16 Or workout tracker, already a little bit better. 13:20 It has 2,000 search volume. 13:22 You know, either workout tracker, 13:24 if we take a look at this, 13:25 I mean, this is a weightlift planner and tracker app, 13:28 so it's a little bit different. 13:30 But workout tracker has more. 13:33 If we take a look at weightlifting planner, 13:36 you have the best weightlifting apps. 13:37 So best weightlifting apps might be a better keyword for you. 13:42 It has a lot more search volume, as you can see here. 13:45 And there are a few more examples. 13:47 So they have Men's Journal, apple.com. 13:50 If we take a look at who weightlifting apps, 13:54 it still makes sense to take a look at this. 13:56 So you have apple.com. 13:58 You're not gonna rank higher here 14:00 unless you name your app weightlifting app on Google. 14:02 And this is gonna be a little bit of a name change. 14:05 So fortune.com, strong lifting app. 14:08 So they have a lot of backlinks. 14:09 Google Play is mostly sort of backlinks anyway. 14:12 Single track world. 14:14 Again, apple.com, CNET. 14:16 This is gonna be difficult to get here. 14:18 But you could still try to contact some of these 14:21 and see if people reach back to you in some way. 14:24 But you need to be even better than this one. 14:26 This seems to be more general purpose. 14:29 So weightlifting planner and tracker. 14:33 It's mostly, for me, this Garage Gym reviews. 14:37 So they write about this page. 14:39 So this seems to be the best value for you. 14:44 One way I would try to reach out here is, 14:48 again, find, like scroll down, go to the contact. 14:51 They have an affiliate discloser. 14:53 So they might be open to linking out to you. 14:55 So you write your email, your message, and you say, 14:58 hey, our affiliate program is this. 14:59 We can give you even more, a higher percentage 15:01 than the other ones. 15:03 Or we can pay for a placement in this article. 15:05 And because they are ranking very high 15:07 for all of these results, like best weight training app, 15:10 it has 600 volume and it has a lot of demand 15:14 and even high cost per click. 15:16 So being listed in this specific page 15:18 is gonna give you a lot of return. 15:20 So even if you pay maybe 500 or $1,000 per month 15:24 just to be included in this list, 15:26 it might be 100% worth it. 15:27 Potentially even more, depending on the niche. 15:29 I'm not super familiar, 15:31 but they're ranking number one for everything. 15:33 Either you try Parasite SEO and make an article 15:36 that outranks Garage Gym Reviews, 15:38 which is gonna be a little bit difficult 15:40 because they seem to be very legit. 15:42 Otherwise you can try to go for Reddit. 15:44 You find a post like this and then write a comment 15:46 and say, hey, check out LiftoSAR. 15:48 And it's very good. 15:49 You can contact James Clear, Strong.Ab, Hey.Ab. 15:52 These are all competitors. 15:54 If we take a look in a quick glance 15:56 for their traffic for Hey.Ab, 15:59 they mostly have the 3D workout split, 16:02 upper glute workouts, single RLAM, lat pulldowns. 16:05 They have specific exercises, 16:07 whereas you have specific programs. 16:09 So if you want to get a little bit more traffic 16:11 for programmatic SEO, 16:12 which you can try is adding more specific exercises. 16:17 So some of these strategies could help 16:19 and I hope it works out for you. 16:21 Good luck.
garagegymreviews.com)
