0:00 Hey, welcome to today's SEO audit, where we'll be taking a deep dive into Typefily, 0:04 the game-changing content creation tool that's revolutionizing how creators and 0:08 companies grow their audience on social media. 0:10 Typefily isn't just another scheduling app, it's a powerful AI-driven platform 0:14 designed to help you write better content, grow your audience faster, and dominate 0:18 on platforms like Twitter, Mastodon, and LinkedIn. 0:21 With over 170,000 creators and companies already on board, including like huge 0:26 names like Sahil Bloom, David Perel, Mark LeVian, and so on, Typefily is quickly 0:31 becoming the go-to tool for serious content creators. 0:35 In this audit, we will explore how Typefily's unique features from AI-powered 0:38 writing systems to advanced analytics are working and how they can improve their 0:43 SEO presence and get more traffic that they're already getting. 0:46 One of the first things that I noticed is that the website design is really clean 0:51 and good, and if you go to typefily.com and you're not logged in, it will 0:55 show this type of pop-up. 0:56 If I do a quick refresh, it will open this up as an entire pop-up. 1:01 It's a beautiful bento grid all over, with clear examples of Typefily, 1:06 everything is in text instead of images, and even all the good things are visible 1:11 on the page. 1:12 So it's one of the cleanest landing pages that I've seen, and I use it too myself. 1:17 It's very popular and one of the better Twitter tools that I know about. 1:23 So the landing page has good SEO already. 1:27 They focus on Twitter Threadmaker and Analytics as a keyword, and if we type 1:31 in Twitter Threadmaker, they're actually one of the second ones, for me at least. 1:37 If we take a look at Twitter Analytics instead, let's take a look. 1:42 Do we see x.com, Hootsuite, High Performance, Proud Social, X for Business, 1:46 Twidelete, and so on. 1:48 So they're not really ranking for either. 1:50 So let's see what they do rank for on their page. 1:57 Otherwise, everything here seems correct. 2:00 Maybe they can add a structured data on the homepage, and that should be about it. 2:06 They're missing a Twitter site, but it's not super critical. 2:09 Everything else is clear, and they have a nice OG image. 2:13 They have images of alt text. 2:16 They have some links. 2:19 If we take a look at the external links that I do follow, they're linking back to 2:24 x.com from their homepage and x.com switch. 2:27 So they have one page linking that is external, their Notion brand assets over 2:32 here, which hopefully should also link back to timefully.com. 2:36 So they have a nice backlink to from Notion, but it doesn't right now, it seems. 2:40 So this could be something that they would like to add as well, because it does help 2:45 to add backlinks to there. 2:47 Otherwise, they have a bunch of links to their support. 2:51 Zapier and other pages like the Timefully Academy and blog. 2:57 First, let's take a look at Ahrefs to see how the domain rating is overall and what 3:02 things they can improve. 3:04 So we see that from the graph, they started about in 2021, focusing on SEO. 3:09 It reached a peak in 2023 and then has been mostly stable. 3:12 The backlinks have been growing steadily because some people, they can link to their 3:17 own profile. For example, if you go to slash Eliasm, you see my own profile. 3:23 So I have one for the SEO audit. 3:25 I have one for my own Twitter. 3:27 And then what you can do if you have a profile, you can create a bunch of links. 3:31 So, for example, here on personal website, SEO agency and SEO audit, I added all of 3:35 these links and I added as many links here as I needed to my other profiles. 3:40 Also, they allow you to post on your own profile. 3:43 So people who are interested in this and who also want to get a profile backlink in 3:49 return, they can create a Timefully profile easily. 3:53 So that's actually something very interesting that helps. 3:56 They also have public stats that people can share. 3:58 So all of these are public and that's some ways that they get backlinks from. 4:02 So you can see that it has been growing over time. 4:05 Overall, let's take a look at first at the top pages that they're getting traffic from. 4:09 So they have a blog, for example, What does GM mean? 4:12 Which is one of the better sources of traffic. 4:15 So it's a blog post by Fabricio and he explains what GM means. 4:21 It's related to Twitter culture and crypto culture on Twitter, NFTs and so on. 4:26 This has been quite an older post and it explains it quite well. 4:28 It has been ranking well. 4:31 Potentially they have probably not changed anything on this page for quite some time. 4:35 So if you would include like an update, potentially it could rank even higher over time. 4:40 And the other pages, let's see, they're getting immediately like a lot less in traffic potential. 4:46 So here we have Spotters Media. 4:49 It's one of those profile pages that I mentioned. 4:52 They have a bunch of, let me start there, of this meme and then explain it. 4:57 So they are ranking well for this page specifically. 5:02 So it's actually ranking number one for this name and for this meme. 5:06 So that's one of those ways that they get traffic. 5:09 It's a good strategy. 5:10 It's like user generated content for SEO and it works quite well overall. 5:15 So the next one is How Long Can a Twitter Video Be? 5:19 Which is when it has all the explanation. 5:21 It is written by Chachapiti based on your Elevate text here. 5:25 So potentially this could be a little bit better and a little bit more higher quality. 5:29 But it's also written by Julian. 5:32 Let's take a look at, if we type in the title directly, how the competitors look like. 5:39 Here we are ranking. 5:40 We're getting some traffic. 5:41 They even say it's updated for, which is true. 5:45 The canonical URL is correct. 5:47 They have blog posting on all of these sections. 5:50 The images are hosted on Splash, which is this page, but it doesn't show up here on the image itself. 5:55 It's not needed, but it's going to be helpful. 5:57 Otherwise, they link from the blog back to their homepage, back to their blog post over here. 6:03 They could use some more internal links in the bottom. 6:05 So like this really cuts off quickly. 6:07 Usually you would add a few more other blog posts. 6:10 For example, on the Magic Space Agency blog, if we have something like this, we have a few blogs in the bottom. 6:16 Or some type of extra stuff like ready to improve your SEO and so on. 6:20 So that's usually very helpful for getting more links and more information. 6:25 But they don't have minutes and 20 seconds. 6:28 That's what the featured snippet gives us. 6:31 And that's what Google decided to show us. 6:32 It's actually only a 28 domain rating. 6:34 This means that their content is extra good. 6:37 Potentially this means that here we are missing some key information. 6:42 For example, we are saying it's 140 seconds, 2 minutes and 20 seconds. 6:46 And very similar here, maximum length. 6:48 Usual video length. 6:50 Maybe that's like the maximum length instead of the usual length. 6:55 That's something that might be interesting for Google because it's more specific and more precise. 7:00 Because the usual video length limit is 140. 7:04 That's too vague. 7:06 Potentially you want to make it more clear. 7:09 So those things, even this article is a little bit longer. 7:12 It has a Twitter video length limit and it goes a lot more in depth with a lot more examples. 7:17 So potentially this is something that you want to improve. 7:20 So we can do the same exercise for all the other pages that they have. 7:24 So Twitter published guide and best practices. 7:27 This seems okay. 7:29 It's maybe not clear for me what keywords it's like if we type this in. 7:32 It's actually the help center. 7:34 I type for the guide and WordPress and so on. 7:37 Maybe it's good, maybe not. 7:38 Best Twitter thread reader apps. 7:41 Sure. 7:42 It's not ranking super high. 7:43 So they might want to go from number six to number one by seeing what Google is showing us. 7:50 And potentially also getting a bunch of backlinks back to this page. 7:54 If we do a filter on slash blog, we see only for the blog pages, which articles are working well. 8:00 And 10 plus or five plus, you might want to try to do a refresh. 8:05 So you do a refresh like this evergreen tweet. 8:07 You type to send to Google to show, to see what it's being shown. 8:11 We have, for example, tweet hunter here. 8:13 If evergreen tweets what they are and how to improve it. 8:16 Hypefree, Fury, another competitor. 8:18 Tweet delete and so on. 8:20 So here typefully is number five. 8:23 One of the reasons that could be is that the title is being cut off due to the growth hack in July. 8:28 And you see the other examples don't have a Twitter title, a seal title being cut off. 8:34 So here immediately we can see that the title is a little bit too long. 8:38 If we use something like Screaming Frog and then run it on typefully here, we will get a quick result of seeing all of the titles that are being too long. 8:50 And then potentially this could give us some more indication of what could be wrong. 8:54 This tool Screaming Frog will scrape the entire website based on the blog and the sitemap and then gives us some ideas and things that are, that could be improved. 9:03 For example, they are not really linking their, or they have no index on their terms of service. 9:09 They have no return links. 9:10 They have no index their privacy policy. 9:12 Some of the pages are canonicalized, which is fine. 9:15 Page titles below 200 pixels, these ones could be improved. 9:18 For example, the blog pricing changelog. 9:20 These ones we probably don't care so much about. 9:22 And these are more blog pages that are too short. 9:26 Here we see Twitter thread maker to get more followers. 9:30 This H1 has multiple ones. 9:32 Let's see if this is correct. 9:34 Yeah, so we have Twitter thread maker over here and then some hidden H1 somewhere. 9:38 So that's something that might have to be checked out. 9:42 But here we have a list of page titles that are above 160 characters. 9:46 It means that they are too long to be shown on open Google. 9:49 So if we take a look at something like this, Twitter topics, how to follow and follow in five ways to use them. 9:54 You will notice that it's also being cut off here and they have an ellipsis. 9:58 I use a tool called AI headline analyzer and I paste in the headline over here. 10:04 This one is one of the better ones that I found. 10:07 So for example, here we see that it has a 68 out of 100 score and it can be improved. 10:12 So here it will also show you an example. 10:15 In this case, it's not being cut off. 10:19 But in Google it is. 10:21 That's because maybe we didn't copy everything. 10:25 But yes, let's take a look at another one. 10:28 Update 2024, how to turn off sensitive content. 10:31 This is good and long enough. 10:33 That's why it's not being shown over 561 pixels. 10:37 Let's take a bigger one. 10:38 For example, every green tweet. 10:42 Do some Twitter growth hack. 10:44 Boom, also showing up quite well, but not showing up on Google. 10:48 So, okay, disregard that advice. 10:50 But here we see as your page is being cut off and these are mostly correct. 10:56 So that those are blog post titles that you can improve over here. 10:59 I'll share a screenshot. 11:01 And yeah, just do these refreshes for all of your blog posts and see if that can be 11:07 improved for your backlinks to the blog. 11:11 You only have 222 domain names. 11:13 So if you want to rank your blog better, then this is something that you would like 11:17 to do instead of only getting backlinks to your profile pages or like the homepage. 11:21 You want to also focus on getting backlinks to your blog. 11:25 So the more backlinks you have to that specific path, the higher those will rank. 11:29 Here I see not anything of super high quality because most of the page traffic is 11:33 zero or they're like random domains. 11:37 If we take a look at some of the competitors, for example, TweetHunter, they 11:40 also have a lot of really good SEO. 11:43 Except with the blog, let me finish up first the scrolling here. 11:48 So for the things that are getting traffic, the things that I see is mostly we're 11:54 getting traffic on the blog and some of the random player Twitter profiles. 11:58 Let's take a look at some of the competitors and see how they're doing instead. 12:01 So for TweetHunter, they are getting most of the traffic, not actually like huge in 12:06 comparison, right? 12:08 We see that the curve is a lot bigger and they're getting hundreds to 1000s of clicks 12:12 more to their SEO. 12:14 So in comparison, with TypeFilly, which is only getting 10,000 clicks in total organic 12:20 traffic, TypeFilly is getting 60,000 and HypeFury is getting 18,000. 12:26 So HypeFury and TweetHunter, I have better examples. 12:30 So let's focus just on TweetHunter just now. 12:33 They have about 50,000 to 60,000 overall organic traffic, even 70,000 to peak. 12:38 And some of the reasons why they get that, if we filter just on the blog, it's 12:43 actually not growing super high. 12:45 For example, they just have 3,200 in total. 12:48 Meanwhile, TypeFilly, if we filter back, it has about the same. 12:53 So they're getting the same amount of traffic mostly on the blog, although they 12:57 have a little bit more backlinks to the blog itself. 13:00 And if we take a look at the blog post backlinks, here we see that Lemlis, for 13:05 example, .com, Sprinklr or Copyblogger, they have a bunch of backlinks to the 13:09 TweetHunter blog that are very high quality because their page traffic is real. 13:13 So they're also getting real traffic and they're getting real backlinks that are 13:17 super high quality from some of these top blog posts. 13:21 One way, some ways to get that is like reaching out for a backlink, writing guest 13:24 posts on these sites or sending them an email. 13:27 You can even say, hey, if you write a better blog post about how to be a Twitter 13:32 ghostwriter, and then you'll contact copyblogger.com and say, hey, we wrote a 13:36 better blog. 13:37 Maybe you can do a refresh for 2024 about how to make money as a copywriter and use 13:41 our affiliate program plus link to our blog instead. 13:44 So those are some ways that I would try to improve that. 13:48 But the reason TypeFill TweetHunter is getting a lot more traffic is not only 13:52 because of their blog, because we see like the blog is actually only number seven or 13:56 so in the top post and they focus on Twitter XML, random. 14:00 But some of their best SEO traffic sources are some of their tools. 14:03 For example, a fake tweet generator, tweet deleter, Twitter downloader, TweetPig, 14:07 how to generate tweets, Twitter video downloader, Tweemax, Elon Musk's best 14:12 tweets, generating tweets like some of these people, a viral tweet, trending 14:17 tweets, metrics calculator, what to tweet, tweets. 14:21 So they have a lot more resources and a lot more interesting tools. 14:25 For example, here you have a best time to tweet. 14:28 You can delete all your tweets from the past on the tweet deleter. 14:31 Huge amount of traffic, 10,000 organic search traffic, huge quality and very 14:36 useful for people as well. 14:38 How to download Twitter images, about 8,000 or 9,000. 14:41 And traffic people go to these pages, they try to paste in a Twitter tutorial 14:45 and to download those images. 14:47 So that's very helpful for people and they always come back and they type in 14:50 even like tweet hunter and tweet deleter just because they're aware of the tool 14:54 and know how to use it. 14:55 For example, TweetPig will show a beautiful image for Twitter screenshots. 15:00 Also free to about 2,000 traffic. 15:02 AI tweet generator, so you can make a tweet and it will give you a bunch of 15:06 tweets, for example, no one knows I'm from the future and so on, or generate 15:09 about a bunch of tweets like level SEO based on his analysis. 15:14 So those are very interesting tools because I know like Typefully has a 15:17 Twitter AI generator and so they could potentially use that as a way of 15:22 getting traffic for free tools. 15:24 Another one is download Twitter tweets, getting more insights from tweets 15:27 using the Chrome extensions. 15:29 Elon Musk best tweets is something that people do search for to see, for 15:35 example, Elon Musk funny tweets, Elon Musk best tweets. 15:38 If we take a look at just this keyword and the keyword explorer like best 15:43 tweets, we potentially might see Elon Musk your best Trump tweets, best Kanye 15:49 tweets, best real tweets, best tweets of all time, best parenting tweets. 15:52 So making a directory and some more examples of this could be very useful. 15:57 You could potentially scrape this, use the Twitter API that you already pay 16:01 for by making a list like this one. 16:03 A Twitter card validator, useful for developers. 16:06 So they type, they can see, for example, how Typefully.com, how it would look 16:12 like if they type it in over here. 16:14 Oh, and then you see the Twitter OG image being used. 16:18 You can generate more tweets. 16:19 Actually, they, these are generate tweets. 16:22 They have, they create a unique path, which is more of a 16:26 programmatic SEO concept as well. 16:28 But it's what people do search for. 16:30 Let's take a look at the keywords for this page. 16:33 For example, people type in Warmonitor3 Twitter, and they get a 16:36 lot of these examples as well. 16:38 How to go viral and the best viral tweets, as we saw before in the keyword 16:41 examples, that's what people search for. 16:43 Top Twitter trends, generate tweets again. 16:46 X-metrics calculator to figure out the metrics, for example, for some people. 16:50 Also unique paths each time to focus on programmatic SEO. 16:54 So there's a lot of really high-quality potential ideas here that Typefully 16:58 could build that are focused on programmatic SEO, free-tool content. 17:04 That it's a little bit more harder to build, but of course they do have 17:09 developers, so that's something that they could try to do, even with a 17:13 small team, it's potentially worth it. 17:14 I'm not sure about the profile pages. 17:17 They are quite good, but they might have issues with specific content so 17:21 that you would have to blur a block out. 17:23 If other people abuse this in some way, you might have to delete the content 17:28 because it might lower your ranking on Google, but it works well for 17:32 medium.com or LinkedIn posts. 17:34 So maybe something you should act on later on. 17:36 But definitely your blog is okay. 17:39 It's getting ready a bunch of traffic. 17:41 Potentially you just need to improve the position from five or 10 to a lower 17:47 position that is getting more traffic and also build a bunch of free-tools 17:50 similar to your competitors. 17:52 That's what I definitely would try to do for Typefully. 17:55 Good luck.
Programmatic SEO: Creating unique pages for popular searches:
