Full Video Transcript

Hey, welcome to today's SEO audit, where we'll be taking a deep dive into Typefily, the game-changing content creation tool that's revolutionizing how creators and companies grow their audience on social media. Typefily isn't just another scheduling app, it's a powerful AI-driven platform designed to help you write better content, grow your audience faster, and dominate on platforms like Twitter, Mastodon, and LinkedIn. With over 170,000 creators and companies already on board, including like huge names like Sahil Bloom, David Perel, Mark LeVian, and so on, Typefily is quickly becoming the go-to tool for serious content creators. In this audit, we will explore how Typefily's unique features from AI-powered writing systems to advanced analytics are working and how they can improve their SEO presence and get more traffic that they're already getting. One of the first things that I noticed is that the website design is really clean and good, and if you go to typefily.com and you're not logged in, it will show this type of pop-up. If I do a quick refresh, it will open this up as an entire pop-up. It's a beautiful bento grid all over, with clear examples of Typefily, everything is in text instead of images, and even all the good things are visible on the page. So it's one of the cleanest landing pages that I've seen, and I use it too myself. It's very popular and one of the better Twitter tools that I know about. So the landing page has good SEO already. They focus on Twitter Threadmaker and Analytics as a keyword, and if we type in Twitter Threadmaker, they're actually one of the second ones, for me at least. If we take a look at Twitter Analytics instead, let's take a look. Do we see x.com, Hootsuite, High Performance, Proud Social, X for Business, Twidelete, and so on. So they're not really ranking for either. So let's see what they do rank for on their page. Otherwise, everything here seems correct. Maybe they can add a structured data on the homepage, and that should be about it. They're missing a Twitter site, but it's not super critical. Everything else is clear, and they have a nice OG image. They have images of alt text. They have some links. If we take a look at the external links that I do follow, they're linking back to x.com from their homepage and x.com switch. So they have one page linking that is external, their Notion brand assets over here, which hopefully should also link back to timefully.com. So they have a nice backlink to from Notion, but it doesn't right now, it seems. So this could be something that they would like to add as well, because it does help to add backlinks to there. Otherwise, they have a bunch of links to their support. Zapier and other pages like the Timefully Academy and blog. First, let's take a look at Ahrefs to see how the domain rating is overall and what things they can improve. So we see that from the graph, they started about in 2021, focusing on SEO. It reached a peak in 2023 and then has been mostly stable. The backlinks have been growing steadily because some people, they can link to their own profile. For example, if you go to slash Eliasm, you see my own profile. So I have one for the SEO audit. I have one for my own Twitter. And then what you can do if you have a profile, you can create a bunch of links. So, for example, here on personal website, SEO agency and SEO audit, I added all of these links and I added as many links here as I needed to my other profiles. Also, they allow you to post on your own profile. So people who are interested in this and who also want to get a profile backlink in return, they can create a Timefully profile easily. So that's actually something very interesting that helps. They also have public stats that people can share. So all of these are public and that's some ways that they get backlinks from. So you can see that it has been growing over time. Overall, let's take a look at first at the top pages that they're getting traffic from. So they have a blog, for example, What does GM mean? Which is one of the better sources of traffic. So it's a blog post by Fabricio and he explains what GM means. It's related to Twitter culture and crypto culture on Twitter, NFTs and so on. This has been quite an older post and it explains it quite well. It has been ranking well. Potentially they have probably not changed anything on this page for quite some time. So if you would include like an update, potentially it could rank even higher over time. And the other pages, let's see, they're getting immediately like a lot less in traffic potential. So here we have Spotters Media. It's one of those profile pages that I mentioned. They have a bunch of, let me start there, of this meme and then explain it. So they are ranking well for this page specifically. So it's actually ranking number one for this name and for this meme. So that's one of those ways that they get traffic. It's a good strategy. It's like user generated content for SEO and it works quite well overall. So the next one is How Long Can a Twitter Video Be? Which is when it has all the explanation. It is written by Chachapiti based on your Elevate text here. So potentially this could be a little bit better and a little bit more higher quality. But it's also written by Julian. Let's take a look at, if we type in the title directly, how the competitors look like. Here we are ranking. We're getting some traffic. They even say it's updated for, which is true. The canonical URL is correct. They have blog posting on all of these sections. The images are hosted on Splash, which is this page, but it doesn't show up here on the image itself. It's not needed, but it's going to be helpful. Otherwise, they link from the blog back to their homepage, back to their blog post over here. They could use some more internal links in the bottom. So like this really cuts off quickly. Usually you would add a few more other blog posts. For example, on the Magic Space Agency blog, if we have something like this, we have a few blogs in the bottom. Or some type of extra stuff like ready to improve your SEO and so on. So that's usually very helpful for getting more links and more information. But they don't have minutes and 20 seconds. That's what the featured snippet gives us. And that's what Google decided to show us. It's actually only a 28 domain rating. This means that their content is extra good. Potentially this means that here we are missing some key information. For example, we are saying it's 140 seconds, 2 minutes and 20 seconds. And very similar here, maximum length. Usual video length. Maybe that's like the maximum length instead of the usual length. That's something that might be interesting for Google because it's more specific and more precise. Because the usual video length limit is 140. That's too vague. Potentially you want to make it more clear. So those things, even this article is a little bit longer. It has a Twitter video length limit and it goes a lot more in depth with a lot more examples. So potentially this is something that you want to improve. So we can do the same exercise for all the other pages that they have. So Twitter published guide and best practices. This seems okay. It's maybe not clear for me what keywords it's like if we type this in. It's actually the help center. I type for the guide and WordPress and so on. Maybe it's good, maybe not. Best Twitter thread reader apps. Sure. It's not ranking super high. So they might want to go from number six to number one by seeing what Google is showing us. And potentially also getting a bunch of backlinks back to this page. If we do a filter on slash blog, we see only for the blog pages, which articles are working well. And 10 plus or five plus, you might want to try to do a refresh. So you do a refresh like this evergreen tweet. You type to send to Google to show, to see what it's being shown. We have, for example, tweet hunter here. If evergreen tweets what they are and how to improve it. Hypefree, Fury, another competitor. Tweet delete and so on. So here typefully is number five. One of the reasons that could be is that the title is being cut off due to the growth hack in July. And you see the other examples don't have a Twitter title, a seal title being cut off. So here immediately we can see that the title is a little bit too long. If we use something like Screaming Frog and then run it on typefully here, we will get a quick result of seeing all of the titles that are being too long. And then potentially this could give us some more indication of what could be wrong. This tool Screaming Frog will scrape the entire website based on the blog and the sitemap and then gives us some ideas and things that are, that could be improved. For example, they are not really linking their, or they have no index on their terms of service. They have no return links. They have no index their privacy policy. Some of the pages are canonicalized, which is fine. Page titles below 200 pixels, these ones could be improved. For example, the blog pricing changelog. These ones we probably don't care so much about. And these are more blog pages that are too short. Here we see Twitter thread maker to get more followers. This H1 has multiple ones. Let's see if this is correct. Yeah, so we have Twitter thread maker over here and then some hidden H1 somewhere. So that's something that might have to be checked out. But here we have a list of page titles that are above 160 characters. It means that they are too long to be shown on open Google. So if we take a look at something like this, Twitter topics, how to follow and follow in five ways to use them. You will notice that it's also being cut off here and they have an ellipsis. I use a tool called AI headline analyzer and I paste in the headline over here. This one is one of the better ones that I found. So for example, here we see that it has a 68 out of 100 score and it can be improved. So here it will also show you an example. In this case, it's not being cut off. But in Google it is. That's because maybe we didn't copy everything. But yes, let's take a look at another one. Update 2024, how to turn off sensitive content. This is good and long enough. That's why it's not being shown over 561 pixels. Let's take a bigger one. For example, every green tweet. Do some Twitter growth hack. Boom, also showing up quite well, but not showing up on Google. So, okay, disregard that advice. But here we see as your page is being cut off and these are mostly correct. So that those are blog post titles that you can improve over here. I'll share a screenshot. And yeah, just do these refreshes for all of your blog posts and see if that can be improved for your backlinks to the blog. You only have 222 domain names. So if you want to rank your blog better, then this is something that you would like to do instead of only getting backlinks to your profile pages or like the homepage. You want to also focus on getting backlinks to your blog. So the more backlinks you have to that specific path, the higher those will rank. Here I see not anything of super high quality because most of the page traffic is zero or they're like random domains. If we take a look at some of the competitors, for example, TweetHunter, they also have a lot of really good SEO. Except with the blog, let me finish up first the scrolling here. So for the things that are getting traffic, the things that I see is mostly we're getting traffic on the blog and some of the random player Twitter profiles. Let's take a look at some of the competitors and see how they're doing instead. So for TweetHunter, they are getting most of the traffic, not actually like huge in comparison, right? We see that the curve is a lot bigger and they're getting hundreds to 1000s of clicks more to their SEO. So in comparison, with TypeFilly, which is only getting 10,000 clicks in total organic traffic, TypeFilly is getting 60,000 and HypeFury is getting 18,000. So HypeFury and TweetHunter, I have better examples. So let's focus just on TweetHunter just now. They have about 50,000 to 60,000 overall organic traffic, even 70,000 to peak. And some of the reasons why they get that, if we filter just on the blog, it's actually not growing super high. For example, they just have 3,200 in total. Meanwhile, TypeFilly, if we filter back, it has about the same. So they're getting the same amount of traffic mostly on the blog, although they have a little bit more backlinks to the blog itself. And if we take a look at the blog post backlinks, here we see that Lemlis, for example, .com, Sprinklr or Copyblogger, they have a bunch of backlinks to the TweetHunter blog that are very high quality because their page traffic is real. So they're also getting real traffic and they're getting real backlinks that are super high quality from some of these top blog posts. One way, some ways to get that is like reaching out for a backlink, writing guest posts on these sites or sending them an email. You can even say, hey, if you write a better blog post about how to be a Twitter ghostwriter, and then you'll contact copyblogger.com and say, hey, we wrote a better blog. Maybe you can do a refresh for 2024 about how to make money as a copywriter and use our affiliate program plus link to our blog instead. So those are some ways that I would try to improve that. But the reason TypeFill TweetHunter is getting a lot more traffic is not only because of their blog, because we see like the blog is actually only number seven or so in the top post and they focus on Twitter XML, random. But some of their best SEO traffic sources are some of their tools. For example, a fake tweet generator, tweet deleter, Twitter downloader, TweetPig, how to generate tweets, Twitter video downloader, Tweemax, Elon Musk's best tweets, generating tweets like some of these people, a viral tweet, trending tweets, metrics calculator, what to tweet, tweets. So they have a lot more resources and a lot more interesting tools. For example, here you have a best time to tweet. You can delete all your tweets from the past on the tweet deleter. Huge amount of traffic, 10,000 organic search traffic, huge quality and very useful for people as well. How to download Twitter images, about 8,000 or 9,000. And traffic people go to these pages, they try to paste in a Twitter tutorial and to download those images. So that's very helpful for people and they always come back and they type in even like tweet hunter and tweet deleter just because they're aware of the tool and know how to use it. For example, TweetPig will show a beautiful image for Twitter screenshots. Also free to about 2,000 traffic. AI tweet generator, so you can make a tweet and it will give you a bunch of tweets, for example, no one knows I'm from the future and so on, or generate about a bunch of tweets like level SEO based on his analysis. So those are very interesting tools because I know like Typefully has a Twitter AI generator and so they could potentially use that as a way of getting traffic for free tools. Another one is download Twitter tweets, getting more insights from tweets using the Chrome extensions. Elon Musk best tweets is something that people do search for to see, for example, Elon Musk funny tweets, Elon Musk best tweets. If we take a look at just this keyword and the keyword explorer like best tweets, we potentially might see Elon Musk your best Trump tweets, best Kanye tweets, best real tweets, best tweets of all time, best parenting tweets. So making a directory and some more examples of this could be very useful. You could potentially scrape this, use the Twitter API that you already pay for by making a list like this one. A Twitter card validator, useful for developers. So they type, they can see, for example, how Typefully.com, how it would look like if they type it in over here. Oh, and then you see the Twitter OG image being used. You can generate more tweets. Actually, they, these are generate tweets. They have, they create a unique path, which is more of a programmatic SEO concept as well. But it's what people do search for. Let's take a look at the keywords for this page. For example, people type in Warmonitor3 Twitter, and they get a lot of these examples as well. How to go viral and the best viral tweets, as we saw before in the keyword examples, that's what people search for. Top Twitter trends, generate tweets again. X-metrics calculator to figure out the metrics, for example, for some people. Also unique paths each time to focus on programmatic SEO. So there's a lot of really high-quality potential ideas here that Typefully could build that are focused on programmatic SEO, free-tool content. That it's a little bit more harder to build, but of course they do have developers, so that's something that they could try to do, even with a small team, it's potentially worth it. I'm not sure about the profile pages. They are quite good, but they might have issues with specific content so that you would have to blur a block out. If other people abuse this in some way, you might have to delete the content because it might lower your ranking on Google, but it works well for medium.com or LinkedIn posts. So maybe something you should act on later on. But definitely your blog is okay. It's getting ready a bunch of traffic. Potentially you just need to improve the position from five or 10 to a lower position that is getting more traffic and also build a bunch of free-tools similar to your competitors. That's what I definitely would try to do for Typefully. Good luck.