Public SEO Roast

AIApply SEO Audit

Rewrite the posts that already rank, let people try the tools before login, and get into the listicles ChatGPT cites. DR 58 and 9.5k organic is the starting point.

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Full Video Transcript

Hey, I'll take a look at AIapply.co and to see what things we can find that can improve the search engine results on Google or AI. I will take a look at everything, including keywords, backlinks, competitors, the content on the website. So it will be pretty comprehensive, but also fairly quick. So let's take a look and dive right in. So AIapply.co, the H1 is stop applying for weeks, start interviewing in days. So it wants you to stop applying and just start interviewing right away. And the description says, AI finds high match roles, tailors your resume and cover letter, auto applies and coaches your life. So you move from submit to getting a job fast. So there's a few things here. It finds roles, it edits your resume, it has a cover letter editor and applies to jobs and maybe some resume coaching. So I know this is a pretty big field in general, because a lot of people want jobs, but it's even in this one, there are potentially many potential ideas that are hidden. But before I continue, I'll take a look at what here shows up in Ahrefs for the title, which is the thing that you see on Google. So job application AI auto apply. So I'm guessing this is going to be the search keyword that we're targeting. So job application AI. It does rank very high here. There's a few other ones like jobcopilot.com that we can check later, loopcv.pro that does AI job search automation. Also it uses the word AI auto apply to 1,000 plus jobs. Here it also includes auto apply in the keyword Ahrefs. And then here it also uses automate and AI. Jobwrites.ai has AI job search pilots. There's a few Reddit posts here. Simplify.jobs has an AI job search platform. Fastapply.co. There's basically AI auto apply, which has a low domain rating, so I'm guessing it's a clone of Ahrefs. Keywords everywhere is like an extension that I use, and it will show you some long tail keywords that are similar or other things that people search for. Another way to figure that out, because this might not be the best keyword, is to just open the search suggestions. And because I have the keywords everywhere extension, we will see right in the suggestions the things that show up. So jobwrites, enhance CV, simplify, HTTP itself, AI apply reviews, which is our target. Best free AI tools for job seekers actually shows up. Best AI to apply for jobs automatically, AI to apply for jobs automatically free. And I think these are actually pretty interesting. Some of them are growing. So actually, if we look at some of these ones, we might have more ideas for which keywords to target. And here we will see some potential other keywords that I'll check later. So let me open this keyword and a few of these blog posts to look at further in the future. But that's some ideas that we can figure out based on the main keywords, because that's the one that we're using in the title. But I will continue actually checking the website. So on Ahrefs, we have AIapply.co. We have a lot of AI reviews mentioning us and a lot of ChetchPT results mentioning us as well. And plenty of backlinks, we have a 58 domain rating, which is fairly high. Also doing some paid search, so like AI job obligation bot, AI interview assistant, questions to ask interviewer how to mass apply for jobs. Probably this one is something that you might want to skip or make negative search terms. Probably you don't want to bid for that. But AI job obligation bot actually seems to be quite useful. So Google that keyword as well, AI interview assistant might come later. A lot of it is going to the homepage, which I would guess is mostly correct. Let me check the top pages first. This is what we're currently ranking for right now. So it is AI apply on the homepage, which is correct. Then that's a lot of volume also coming in here. There might be ideas like TikTok or Instagram, then people see the word AI apply and they Google the brand name and then actually land on the website. So the cost per click for even people who are bidding on those terms is quite high. So it seems that potentially people are placing ads on the search term to kind of compete with AI apply. But the search results seem mostly to be actually for the tool itself. So I wouldn't worry about that too much. So AI apply for jobs, AI job application, which is what we had in our title. So that's why it's a good match. Best AI job application tool is ranking number nine. So I would try to increase that. Let me check what other key pages we have. So AI auto apply. That seems to be similar to what the other keywords and other pages that we saw on the initial search result. So auto apply to jobs, land up to 80% interviews. This page looks okay. I would maybe add a video somewhat, or like a short explanation for what it does. There's a special offer that shows up as you scroll. There's a bunch of backlinks to this page and this page is ranking well. So AI auto apply to 1000s of jobs. That seems to fit with the previous thing we saw earlier. But I think that is actually a good page to try to rank for as well. You're ranking number one, right? Because the name AI apply kind of fits of AI auto apply. So that is pretty good. Also, many correct pages are available here. The next segment seems to be a lot of the blogs. So a lot of the blogs are ranking quite well. So that means like another strategy that we could do except for ranking very high for the main keyword and the best AI tools keyword that we will come back to later is try to write more blog posts so that we can check that later. But for now, how many jobs are available in consumer services? Not bad. What does under consideration mean? Is LinkedIn worth it? AI out of office message examples? These are pretty decent blog posts actually. And many of them are ranking. You have also a few backlinks to some of the pages, like a few decent links to almost all of them. So that is actually looking pretty decent. Let me open up a few blog posts to see which things I would improve overall for that, because that seems to be one of the big strategies except for the tools, which is here, AI resume checker, and the other tools that we have here, which is job description keyword finder. So first, the blog posts as an idea, when to capitalize job titles and when not to. You have a big image here. I think like there's a banner in the bottom, start applying for weeks. Stop applying for weeks. Start interviewing in days. Then you have the amount of people and then start now. This looks okay, but maybe I would try to improve it a little bit. You can see probably have like a pop-up that shows up, but I would also add like a promotion and the sidebar here on the left or on the right that could give you a bit more ad space basically on your own blog as people retweet because you're getting quite a bit of traffic to it. I would try to put more banners here and also add like a banner that shows up right in after the first initial section, like here. I think overall this looks good, like when to capitalize job titles. It's maybe not someone who is looking for a job, but it does explain why it matters and when you must capitalize. So people are probably looking for this section, try to actually understand when is it important or not. I would put it like a TODR on the top and say like here is a banner. I might have some good examples for that. Let me open up any of my blog posts. So how many slides per minute. I have this section like key takeaways and there's a button that says like create presentation and it looks a little bit more visual. Also like there's an image on the top on the right so that when a person actually lands on this page, if we compare side by side, like the first initial top part, actually we have like a lot more data and the image on the right. So that allows you to have more space so the user immediately sees this instead of having to scroll down. So that gives them a bit more information. Also there's a sticky call to action here on the right and it helps people to figure out what they need. We have also like inside of the text, a few call to actions that are just generally placed. So we'll try to edit and improve the result a little bit. For EIS tracker, we have something similar. Let's open it up. So there's a CTA on the right and then also like the same type of layout. For link DR, we have here a call to action on the left and then maybe like a quick start on the right. So it depends on the blog structure overall that you want to use. So I would try to improve the results a little bit here and see if you can make them more interesting. I think that covers it. But if you can get more sales out of each blog post, that would be much better. It's like seven resume email templates that get results. Here you definitely want to show like visuals for the templates, make them like copyable inside of the app. So it actually opens the real app, ideally. This looks pretty basic. Maybe like AI would read it and then use it. But there's no real mention of AI apply, right? It's reality offered by AI apply. This isn't a fantasy. I mean, that's pretty boring, right? Like it's a clear AI written text and I doubt it would really show up. And it's like all the way in the bottom instead of being anywhere mentioned in the middle of the article. So you want to improve that for sure. There's like an AI content level, a specter here offered by Ahrefs as well. And if you actually look at some of the results, we see that many are ranked as like very high. And Ahrefs is not like the craziest AI detector. There's many better ones. But if Ahrefs detects it, it's definitely detectable by like dedicated tools. So like a lot of it, as you can see, is clearly like AI generated a lot of it. So you can ideally not run it through like a de-slopify or something. I would make like a skill or like your own setup that tries to improve the copy overall for the blogs. And the reason why I would recommend this is because actually, if we look at your 235 pages with 9,500 traffic, if we only focus on the blog traffic, you have about 120 pages of 3,000. So it covers about 30% of your traffic and is actually actively growing. And it has a lot of pages. And many of the things that are easy to fix is actually, you know, actionable. So like software skill, like, yeah, a lot of it seems very relevant. Like is LinkedIn worth it to get a job? Like it says 20, 25 in the title. It's like an easy thing to fix. And a lot of it is like JPT text. And probably it's not really recommending AI apply until all the way in the bottom. So it's like hard to understand for people that they actually need to buy like your tool and why they need it. Since you have probably a lot of like Instagram or other content, I would just add it right in that I think would make it more useful for people. So that's actually my number one recommendation that will help the most, just focusing on the blog, rewriting everything, removing slop. So your tools are also growing right now. And they actually have quite a bit more better position. Let me open up a few of them to see how we are doing. So you have the job description, keyword finder and extractor. That looks okay. I am a link loader, so it has to be more detailed, but it's hard to find, right? Just add it. Okay. So that's not working. And it seems to get quite a bit of traffic. So about 500. And the value here is actually quite big, it's like 500 per month. So I would try to improve it. You're also missing a canonical URL. So I think that would be useful to fix. And potentially add more images and other content here on the top. For GenPPT, I made similar tools. For example, let's pick the McKinsey slide generator. You can preview an outline, it will generate a draft, a VI, and it does stuff, and there's a giant button to turn this outline into a real carousel, and this will kick you actually into the app, and you log in for the whole thing. But here in the steps, I have some visuals that make it more interesting. Otherwise, the format is pretty much the same. What you are missing is how to do each thing step by step. So here it kicks you into GenPPT. I would kind of try to do something similar. Once you do this, it kicks it in. But here, I would try to make a little bit more visuals. It looks pretty boring overall. I would do probably the same structure and fixes for your other stuff. At least I'll allow it for SEO and stuff. Let's see if this works. Analyzing your profile. You have to maybe check what type of stuff people put in here, and kind of see what other content you could be making that is relevant to them. It is loading quite a bit, so I'm probably guessing it's going to either fail or kick you into a login screen, but that would give you some results. It's like one text, and then it kicks into the search on the homepage, but it doesn't feel that it's actually used as growth marketing. So let me check how... It's not really used that much. It just goes to the homepage again, and the rest of the website is basically the same. So maybe I would actually go to the sign-up page here instead to connect this a little bit better. Like the career aptitude test, it has a little bit of traffic. But overall, this one seems to be missing a white space fix. So then it actually could look like this, where the performance is better. So you didn't do that. Maybe do some markdown or something. I guess the same for all the other tools. It just needs a little bit more effort in all of them. So let's see what we covered. So it's blog, and that is about it. You have multiple languages, and you have a few more tools here. So the AI job interview is this ranking, a little bit. Get interview ready in minutes with an AI mock interviewer. It says AI mock interview, which is good. So that seems to be a good traffic source, and the page is a lot more visual. If we Google AI mock interview as well, we see that there's one ranking here in the top five... Top one for free mock interview, exact match domain, and there's a few other competitors showing up here as well. So it's not bad. I would pick maybe the second one to kind of compare your page to the previous one. But you are ranking in top 14. The keyword difficulty is decent, the cost per click. So this page is at least worth $500 per month, more or less. So I would not ignore it. Mock interview AI. Your slug is also like AI job interview instead of mock interview, but you changed it later. And I'm guessing that's because you want to retain the backlinks and stuff, but I'm guessing that's actually fine. But if you compare the second result that is ranking versus yours, theirs look like an immediate tool that you can try to use. And I would guess that's what you're ranking. And once you press on video call, it shows you a login, but you can kind of see the tool and work. Tell me you made a mistake, and then you can practice a session, and it has a few logos and stuff. Yours feels definitely like a landing page instead of a tool. If you click on start mock interview, it just kicks you into product without any real differentiation. So it would maybe present or show the results of what people are going to get, and that will help you definitely rank higher. Because what people see if they open like AI mock interview, what people generally do is they open a few pages, like this one, this one, this one, this one, and this one. And then they try to figure out which one is the most likely to solve their problem. Like here you have also like a landing page, it has a lot of visuals, and it's the homepage. Okay, this one shows free again, because that's what people seem to be interested in. And there's a few questions you can ask, and then you can start interview as well. But it seems like it prepares your interview, I don't know if this is free or not, but yeah, not bad. So free AI. It has like AI voice. This one looks decent as well, although it kicks you into login. This one is a simple landing page, and then offers a job description. This page is a little bit more connected compared to yours. Maybe similar to all your other tools, like translate your resume for free, you wanna make sure that you kind of upload stuff. You always kind of land in the same login page on the homepage. Like if we Google AI resume translator, which is also like a decent volume keyword, people are not at least modestly interested in that. Translate your resume, it loads here. Translate my resume, it loads the app again as well. So this one I think looks fine. What I would try to do is instead of, this is a nice one buddy. What I would try to do is make something like this, resume maker done online, where they have like the actual upload. And then you upload or generate the resume immediately. And probably to download it, you need to like log in. So I think this is a good example to get inspired by. All right, so I think that we covered most of it. It's not bad. I think for the things that you're doing already, you just need to do them a little bit better. So that would be something that I would focus on. Overall, I think what might be interesting is if we check the stuff that people might be Googling for you. So if we open and check like in the ISO tracker, we can analyze your website real quick and see what keywords or keywords ideas we might find here. So let me find the alternatives, competitors. So lazy apply, Sonora and so on. Best AI job application, autopilot tools, lazy apply alternatives, AI resume tailor, tool that applies to jobs automatically, best real time AI interview tools. So this gives us some ideas so that we can figure out the next step. And the ISO tracker, this would actually do a scan and check to HPT. But I would just wanted to see what keywords it will give up for us and how we would rank and if they are legit. So yeah, job application bot, that is you. And you're already ranking not too bad for it. For this keyword, what I would try to do is like, I think you're pretty much covered on the homepage. There's some alternative ideas, which is, for example, Reddit, Quora, LinkedIn, and more Reddit posts. There's a few YouTube videos that what you can do is if you reach out to those people and then find like their page and then open their about page, there might be contact details like the signup. And what you would do is like reach out to those people and then see if they wanna promote you instead because they're often promoting something. This guy's promoting like courses and streams and so on. So I would see if that makes more sense for you. Otherwise, it seems to be mostly homepages, except the YouTube and stuff strategy. So for Reddit, it's often like making a post like this on jobs. Maybe it's real, maybe it's not real. And someone just made it but it definitely helps to either write a comment like this one, but better, or writes your own post on this forum. That is often this recommended strategy. Here for Quora, it's also writing a comment or starting something similar. What this person did on LinkedIn is just write a post. It talks about like AI job seeking. So that generally works. Here's another one by Reddit. Autoplay is hard. So people are recommending ideas. AI apply is not mentioned, but people like founder of source or whatever, they're recommending their own solution. So that often is the strategy to go. Let me check and continue for the other keywords. Best AI job application tool has a decent volume. And that's something I would focus on as well. Here actually, AI apply is being used as a source to get over the YouTube, which again is important and also being mentioned as a tool. And the reason for that is probably like your own website is ranking here or you are being mentioned into these listicles like 19 best AI tools. Your strategy would be to use AI basically to check these keywords. Your AI would then look at the top 20 results on this page, like this one and the YouTubers and send everyone like an email. I wouldn't go too crazy in automating this. All it takes is like to actually Google this keyword, look who's in the top 10 and write like a message or decide to write a similar LinkedIn post. That would get you like the most results without going too crazy. Like all you need is like an afternoon, see like blog posts like this one, see if AI apply is mentioned. It's not then trying to find any email at all on the website. So they have a course, they have a strategy call, they have an about page. This guy is here, you can find his name potentially and hopefully find an email somewhere. Like at growth. Yeah, there's this LinkedIn, I guess that works well enough. So you can send him like a LinkedIn DM or try to find his email in any other way by like Googling him or something similar. He seems to be pretty popular. So LinkedIn might not work, but the email, what I would try to do is like, if you just Google something like this, often you find it on Google. Like here there's a legal one. So Google literally does the work for you. Either the legal email or messaging him directly to the growth hack contact page. So thanks to AI reviews, this is like a very simple job nowadays. But yeah, I would do the same for everyone in the top 10. There's a few more like this one, the LinkedIn post. Here the offer inbox has a contact us page and then you would just send an email. So that's already two emails. If you can get into those results, you would rank pretty fast. AI resume tailor, tools that apply to jobs automatically. AI play is again mentioned here. So you're doing again quite well. You wanna be for sure mentioned into these tools. And of course, everyone has many possible positions in the top 10. You're already here, which is not bad. The ones that are higher is like 75 domain rating, a bit of a mix of Reddit and YouTube and Job Copilot as well. So for that, we will go back to checking the competitors that we found in the beginning. That's the final step. So Job Copilot, as we saw earlier, was ranking the most often. They have a pretty good growing chart. They have a lot of positions as well. And here what I would try to do is actually look at the top tools and look at the blog posts that you're missing. For example, they have like Sonora AI alternatives as a blog post, which I didn't see on you. They have a free tool for resume bullet point generators, which I don't think you had. So the Sonora review, there's pros and cons. You can write something similar. But what they seem to have done is actually use it to and take a bunch of screenshots and screenshots of products on the Reddit. And then you can probably just kind of copy paste all the screenshots after taking a quick look into an AI agent and then write a review based on that. I think that will give you some good results. Their review strategy actually is getting them the most results. So jobs hired, they even made one on you. Zippy, AI massive, better apply in final round. And that gets them a lot of traffic. So it seems like they're ranking probably because they tried or at least logged into each tool, wrote the pros and cons. The easiest way that I found doing that is actually recording something that I'm doing right now. So you would open up a tool and as you are speaking, like if I would make a review like this, I would just start recording and we start speaking like, okay, job co-pilot, it's promising to get 10X more reviews. I would take a screenshot of this page. I would actually log in, look at the pricing, screenshot again. Then I would exploit this screen recording fully and including the screenshots that I took, drop the full transcript of that recording and everything into like AI Studio or Gemini or like another agent and then ask it to write a blog post. But as you're talking, that gives them a lot of like real feedback and experience of you using the tool and what things that you find interesting or not. And you can reuse that review of that tool, again, for your own product, because you can say like, okay, actually, AI Apply doesn't have this or they have a better pricing or they have something different. And then you know, also the screenshots, how they do the onboarding, how they do the tool and everything else, what's working or not. And then gives you like, as a founder, a lot of like research and information, plus a lot of feedback, right? Like for example, what they wrote about AI Apply is like, they take a lot of screenshots from like negative experiences, right? So this actually feels like pretty actionable. So if someone would actually ask like, and let's say HHPT, we have something like this and we ask in the chat to, is AI Apply worth it, is it good? It would actually do a bunch of research, as you can see here in the thinking steps. It actually looks for it, looks for the pricing, reads AI Apply.app, which seems to be stealing your traffic. But also Reddit, AutoGPT, Trustpilot and also JobCodePilot potentially. Yeah, like it's a lot of these pages and that's where AI is being fed and what people are actually using. So you have a lot of reviews. It says to be cautious. Users complain about like stale relevant jobs, a lot of Reddit posts, and it's probably worth trying. And then for firing off hundreds of job applications automatically, I wouldn't rely. AI is obviously always careful. But the reason I would be careful in general is like these blog posts are being used to influence the AI results. Because as you can see, use a lot of sources and the more content you write about others, the more often like AI, like Grock, HHPT, Cloud, Gemini will scrape these and based on their opinions. And that helps them probably get pretty good results overall. So that's why the review strategy is one of the main ones from JobCodePilot.com. The other things that I would actually use that, it seems that is their biggest win for SEO, just making a lot of these review pages and alternative pages. They have some other tools like the AI Tools for Affiliate Programs, which doesn't make sense. They have a few other free tools. So like Resume Bullet Points, the AI Resume Summary Generator, but that's about it. So otherwise there's not so much worth stealing. The only other thing is like taking a look at their best backlinks. So they have a few ones where they are being recommended like by WeWork Remotely, by Nodesk, by people reviewing them, like about best job application tools. I would use this, especially for something like here where they're being mentioned because that info is being used in the AI results and the pages where you are not being mentioned, I would try to reach out to them to see if they want to include you. So let's check another one. This Blaze today is actually ranking a little bit as some page traffic, at least four. So it's a pretty decent post to try to get in. AI Apply is already mentioned, but position six. So you want to try to see if you can improve that rating to be like number two. Probably what you would have to do because AI Blaze is this website, is see if you have a similar article like best AI job application tools on aiapply.co and try to see if you can exchange this list. So you have this one, you have a top seven, they have a top 20. So you can definitely expand it. And here I would add Blaze and a position that you want, like maybe position three and then write a similar job blog post about them with section about them and ask if you want to like swap the positions like both of you recommend each other. So you want to make this blog post like much better. Review competitors, look at everyone else in the top 20 here, look at everyone else like Jobs Copilot and everyone else here and see if you can include them. And also this would help you potentially for Jobs Copilot to make that review page a little bit softer because you have like a pretty high domain rating, like 58, they have 49. So a mention or a backlink from you is pretty valuable. And so you want to cooperate and find like partners instead of like enemies in this search engine results page because both of you can rank, both of you get like then mentioned in the AI results and judge PT and this will boost up both of you. So you want to find as many backlinks and listicles like this one and get yourself included. It doesn't make sense to outsource this so much or like automate it. There's not gonna be that many and you want to make sure that you have a pretty good offer because this is gonna be like negotiation and everything else. I'll send you the CSV file for this so you can look at this results here and get that list. Let me also check for text blaze which seems to be actually a pretty big site. So born 8 a.m. to 4 p.m. is how many hours? So they have a lot of crappy content actually, which is not super relevant. Whatever they do, okay, not that much. So let's skip to the next one. So that's loopcv.pro, AI job automation. They're doing much worse than you and SEO. At least they have many traffic in the past. Now they're actually at 10K traffic which is similar to AI apply. We check the top pages and backlinks. We can then see what's working. So workday status, guess it's like an application status. They have cover letter generator which I think you should definitely also have. If you don't, you should, but you do. Like daily in seconds, cover letter generator. Yeah, we saw this one before. Let me compare it to theirs. So for AI cover letter generator, it looks pretty similar. They have like an actual form. You also, so I guess it's pretty similar. So they have 1,000 visits. You have about zero here. They rank quite well here on this page. So that is nice. They also have a city resume checker, resume keywords, ATI generator. I would review some of their tools that they have and see if you can add them. So they have more guides, like the procurer visits indeed, but it's nothing more than a blog post. So it's, I would just consider it like a blog post strategy overall. And then their backlinks. They have 1,000 backlinks from many sites, but let's focus on the best links only. So it's about 150. So it's like they have a Venngage link from like top resume examples or top job sites, 11 ways to automate your life, best job applications from Blaze today as well. I would review this list by yourself and then see where you want to be mentioned and where the competitor is mentioned here. Jobrite.ai, they have AI job assistant as a landing page. They seem to do well in blog posts as well. And then you have some random jobs, which I wouldn't recommend. How to hibernate a LinkedIn account and delete LinkedIn account. It's very unlikely they get too much actual traffic here. Where they get the most traffic from is actually their homepage, which is Jobrite.ai. That's pretty suspicious already. So I would guess either this is a big brand, which is growing now, or they're getting traffic from somewhere else. So they have like 100K subscribers on LinkedIn. They have a Play Store and YouTube apps. They have YouTube videos about them. Jobrite tutorial, I try the app, I go to Jobrite. So they're definitely doing a lot of influences. 100K followers, employees work here. Let's check their top posts. Give yourself 90 days. So yeah, they reposted. Let me open, yeah. Here's the beliefs, one of the reasons we built Jobrite. So I guess they are a founder. 13 tools every job seeker should have. This doesn't seem like a founder or an employee. So it's probably like a LinkedIn mentioned 150,000 followers and then they mentioned Jobrite first to get us to everyone else. So actually, since they repost everyone, that is a pretty chill strategy of looking at what type of content they write and maybe what type of influencers they repost. But they are, yeah, they're doing it, like the influencer strategy quite well. They also host meetups and everything. So that's like strong and real brand. They have 50K downloads on the Play Store and they have an actual App Store app as well. It's been around for some time for decent reviews. So they are just growing in that strategy. I would also look at the Facebook ad library. right now to see if they have ads. I would guess they do. So JobRight AI. So their strategy seems to be, nope. JobRight AI tools, AI resume assistant guide. If I open this one up, it goes to JobRight.ai. So that is definitely an advertisement. It's just ranking on QuickCheck. So I guess it's sponsored by JobRight or something. But it doesn't seem too crazy since we saw it by impressions that they're doing this. I'm guessing it's either LinkedIn. They have a Chrome extension. So they're pretty big on Reddit as well. And they actually rank on Reddit stuff. So they have a lot of internal traffic from everywhere. And that's why they have a lot of search end results for their brand name. But there might be more to it than I can see right away. For Simplify.jobs, this one is growing as well, quite well. They have blog posts. Then they have actual jobs like best remote internships. I wouldn't copy that right away either. So I think there are some improvements you can do for sure. The main one would be your blog, trying to rewrite all the pages, writing that listicle of the top 20, reaching out to more competitors who have similar listicles and want to be included. And then those listicles will be mentioned more often in AI, and AI reviews, and JPT, and you'll get more traffic this way. Reach out to the competitor lists from the backlinks exploits and see where other listicles you can be mentioned in, who is being mentioned there, and then start from there, like getting more backlinks, improving your blog posts, improving the tools overall. So that will cover the main keywords, the ones that you make the most money from, and the AI search results because of the listicles. The blog posts help you get like random traffic and being seen more often, plus hopefully they convert. And the free tools overall, they are like a lead magnet where people try it out and get inspired by the tool. So if you do all those, I think you'll get much better results than you are now. So I hope that helps and good luck.
AIApply

Audit Breakdown

aiapply.co
aidancramer
aidancramer

AI job application copilot with auto-apply, resume tailoring, and interview coaching

Actual roast notes

The teardown

No template scorecard here. The details below come from this specific audit.

SEO Audit: AIApply

AIApply finds matching roles, tailors the resume and cover letter, auto-applies, and coaches interviews. Aidan Cramer and @aiapplyco already have the product and the brand. Search is doing some of the work. The next gains sit in pages they already published.

AIApply homepage: Stop Applying for Weeks, Start Interviewing in Days

The H1 is “Stop Applying for Weeks / Start Interviewing in Days.” The title tag Google sees is Job Application AI with Auto Apply. That match is why the homepage ranks for “AI job application” and the brand term.

Current numbers

Ahrefs Site Explorer for aiapply.co: DR 58, 9.6k organic traffic

From Ahrefs on the day of the roast (US):

  • DR 58, URL Rating 20
  • 1.9k organic keywords, 9.6k organic visits, ~$10.6k traffic value
  • 22k backlinks from 1.5k referring domains
  • 627 AI Overviews, 21 ChatGPT citations
  • 68 paid keywords, ~348 paid visits

Ahrefs top pages: homepage 3,922 visits, /auto-apply 1,118

335 pages, 9.5k total. The homepage takes 3,922 visits (41%) on “ai apply” (vol. 2.4k, position 1). /auto-apply takes 1,118 (11.7%). Then the blog starts: “How many jobs are available in consumer services?” at 445.

aiapply.app already shows up when people (and ChatGPT) research the brand. Watch that.

What already ranks

AIApply auto-apply landing page

/auto-apply is the money page. It ranks for “AI auto apply,” has backlinks, and the brand name is almost the query. Add a short video of what happens after the click.

The sitemap already covers the searches people type as separate products:

  • /resume-builder
  • /ai-cover-letter-generator
  • /auto-apply
  • /ai-job-interview
  • /interview-answer-buddy
  • /resume-translator
  • /ai-resume-scanner

The URLs exist. The pages feel like landing pages, not tools.

Rewrite the blog that already has traffic

Ahrefs blog filter: 120 pages, 3.2k traffic

Filter /blog and you get 120 pages, 3.2k visits. About a third of the site. The chart is up. The posts are not converting that traffic.

When to capitalize job titles: wall of text, footer CTA only

When to capitalize job titles is the usual template: TOC, long prose, a “Start now” bar stuck to the bottom. No answer in the first screen. No product until you scroll off the page.

Resume email sample post with a generic letter and footer CTA

Sending a resume email lists seven “templates” as body copy. You cannot copy them into the app. The sign-off is smashed together (Sincerely,Jane SmithPhone:). The CTA is the same footer bar.

Ahrefs AI detector: Very high, almost entirely AI-written

Ahrefs flags resume title examples as Very high / almost entirely AI-written. If Ahrefs sees it, dedicated detectors will too. Titles still say 2025. “Is LinkedIn worth it” is the same pattern.

Fix the template on the posts that already rank. Do not add 50 more in this layout.

  1. Answer in the first screen (a takeaways box).
  2. Put a product CTA after the first section, plus a sticky sidebar.
  3. Make templates copyable, or open them inside AIApply.
  4. Drop in the Instagram and TikTok you already shoot.
  5. Refresh dated titles.
  6. Rewrite the copy so a person would send it.

GenPPT post with key takeaways and a mid-article product button

This is the layout from the roast: takeaways at the top, a “create a presentation” button in the article, a sticky CTA on the right. The reader never has to hunt for the product.

Make the tools usable before login

Job description keyword finder with a one-line paste box

/tools/job-description-keyword-finder gets ~500 visits and ~$500/month in equivalent value. One paste box. No canonical. After you run it, you land back on the homepage.

AIApply mock interview page: Start Your Mock Interview button

/ai-job-interview ranks around 14 for “AI mock interview.” Decent KD, high CPC, also ~$500/month. “Start Your Mock Interview” goes to /product. You never see the tool.

Final Round AI mock interview: pick an interviewer and start a video call

Final Round lets you pick an interviewer and hit Video Call before an account. That is what people open when they compare five tabs.

ResumeMaker.Online translator: upload a PDF, then translate

Same gap on resume translator. ResumeMaker.Online lets you upload a PDF first and gates the download. AIApply sends you to login.

The version that ranks:

  1. One useful step on the page (paste a JD, upload a resume, start a question).
  2. Show a preview.
  3. Gate export / save.
  4. Deep-link into that product, not the homepage.

Keywords to write next

Homepage and /auto-apply already cover “job application AI” and “AI auto apply.” The next cluster is comparison intent, which is also what trains ChatGPT.

  • Best AI job application tool (already ~#9)
  • AI job application bot
  • AI resume tailor
  • Tool that applies to jobs automatically
  • Best real-time AI interview tools
  • LazyApply / Sonara / LoopCV / Jobcopilot alternatives

Google Suggest adds “best free AI tools for job seekers” and “AI to apply for jobs automatically.” Write the listicle and the alternative pages. Skip another 200 generic career posts.

Copy Jobcopilot’s review pages

Jobcopilot top pages: reviews of Jobhire, Teal, AIApply, Sonara, Zippy

Jobcopilot keeps showing up in these SERPs. Homepage is 2.6k. The rest is reviews and a resume bullet generator:

  • /jobhire-review
  • /teal-review
  • /aiapply-review (151 visits, 141 referring domains)
  • /sonara-best-alternative
  • /zippia-review
  • /lazyapply-best-alternative

They logged into each product, took screenshots, wrote pros and cons. Record yourself clicking, dump the transcript and screenshots into Gemini, draft from your notes. Reuse the same notes in AIApply’s own copy.

They already have an AIApply review built from negative screenshots. Publish a more honest version of each competitor, including yourselves, before that page is the one ChatGPT quotes.

ChatGPT is already citing other people’s pages

ChatGPT prompt: is AI Apply worth it, is it good?

ChatGPT answer citing Trustpilot, Reddit, and lookalike sites

Ask “is AI Apply worth it?” and ChatGPT pulls Trustpilot, Reddit, AutoGPT, remotejobassistant.com, and lookalikes. Verdict: legit for tailoring, cautious on auto-apply, messy pricing, “not a slam-dunk.” Those sources are the job. Every review and listicle you publish is another page those models can scrape.

ai-apply.app pricing page, a lookalike brand

While researching that prompt, ai-apply.app sits in the tab bar. Separate product, similar name. Brand search is leaking.

Get into the listicles

Blaze.today 20 Best AI Job Application Tools, find-in-page for aiapply

Blaze.today’s top 20 puts AIApply around #6. You have a shorter “top 7.” Expand yours, include Blaze, ask to move up. DR 58 vs Jobcopilot’s ~49: a mention from you is worth trading.

Same afternoon: Google the money keywords, open the top 10, email whoever left you out or buried you. YouTube about pages and Reddit threads about auto-apply work the same way. One personal note each. Do not automate this.

Jobcopilot is in We Work Remotely and NoDesk. LoopCV is in Venngage. Export those referring domains and pitch the pages that already cover the category.

What the other competitors are doing

LoopCV cover letter generator with a form and template styles

LoopCV (~10k organic, similar to you). Their cover letter generator does ~1,000 visits. Yours is near zero on the same intent. They also have resume-keyword and ATS helpers. Steal the ones that match the product.

Jobright.ai is weaker in classic SEO and stronger as a brand: LinkedIn reposts, Play Store / App Store, Chrome extension, Reddit, meetups. That is why the homepage traffic looks odd until you see the distribution.

Simplify.jobs is growing with internship / job-board pages. Skip that unless you want to be a job board.

LazyApply / Sonara are the names people type when they want alternatives. Those should be your URLs.

Paid: keep “AI job application bot.” Negate “how to mass apply for jobs” if those people want a tactic, not software.

First week

  1. Rewrite the highest-traffic blog posts: takeaways, mid-article CTA, copyable examples.
  2. Fix keyword finder (canonical + preview), mock interview (try before login), resume translator (upload first).
  3. Publish one “best AI job application tools” listicle and a few recorded competitor reviews.
  4. Email the top 10 listicles for that query.
  5. Walk Jobcopilot / LoopCV / Jobright backlink exports.
  6. Keep an eye on aiapply.app and anyone bidding on “AI apply.”