Full Video Transcript

Hey everyone, we're going to take a look at Fundpad.com. It is a database similar to Crunchbase with free funding data and the founder thinks since they have unique data that isn't found anywhere else they should be pretty rewarded for that. So here is what's visible on the page. So we have companies, for example OpenAI, they have funding rounds here and then in the categories they have AI funding rounds, then you can click through, see the companies again. Then we have investor pages like Andreessen Horowitz to see what they have invested in and in which portfolios. Then we have the founders like Elon who has invested also in some of these companies. Then we have trending projects that are like a directory of open source projects and tools gaining traction on GitHub and Hacker News. It's actually pretty interesting. Then we have a blog of the daily funding rounds all the way into July and this is a small summary of pages. I would say that for me initially actually the contrast ratio on these pages is fairly low so it's kind of hard to read what's written here and if you would run like an accessibility audit I think it will find very similar stuff. So let's see if it reloads that page. On PageSpeed Insights you would actually see something similar I think. For now on fundbed.com I would also look at the Ahrefs position here and I see that on Ahrefs we don't really have like a huge domain rating. It's zero. There are a few backlinks linking to this site. So a few pages linking to the investor pages on the company pages from a few random sites. Not too crazy at least they're not spammy links. For the best links there are really none and the domain rating is pretty low. It has been detected in like AI responses in some parts so that is good. Otherwise for top pages it's not really ranking for anything this site. So that's pretty tough. In the past there was a bit of traffic for the brand names for these people like the investor pages were ranking more or less but now not so much anymore. I think in general the PageSpeed gave us an error which is not helpful but I think the contrast ratio in general is pretty hard to read. If there is a light mode it would be great but I don't think so. So here on these pages actually if I would be making or trying to rank for this person and we are getting a similar Crunchbase style page you have to kind of compare them side by side and see that for example on Crunchbase they have the picture of that person, the LinkedIn link here it doesn't so there's a missing a picture that's missing like the LinkedIn link. The summary is there, the jobs, related hubs and that's about it. There's some news but Crunchbase of course the big difference with them is they have a domain rating of 91 and people actually link to the pages here for him. So like even this random page by Crunchbase for Nathan has like amazing links from Daily Moogle and these are like also big domain rating sites 74, 33. So when people talk about them in general they end up linking to Crunchbase because that's like an authoritative source. So in general what you need to be is be the source of authority in a sense. Like if there is like a final destination for knowing everything about Nathan and having all the content about him that should be you. That's what you want to position yourself as. So if you could add as much data as possible that is also trustworthy that would be great. I think also for here in the companies list I would definitely show the logos for each one. There is a product called logo.dev that is great and it would be actually pretty simple to use that's just like one API. If one's caller GPS they have publications that this person listed on Syspace also like offer pages, ResearchGate if he's a researcher I guess. Let's check another investor profile. I think like in general what you want to do is like if you're comparing your page to what you want to rank for like his name you have to really compare to like everyone else in the top 10 and think like okay do we actually have more interesting data than everyone else here on the top 10. And if we again review this page here we have the LinkedIn link, the Y Combinator, a bit more text and statistics of logos. Here we just have one PagerDuty. So either it's incorrect or outdated but it seems like he did co-found PagerDuty and then he did become an early stage investor in Clerc and all these other companies. So that is missing here. So it's kind of well he's a founder but he's also an investor so I guess he would show up in this list right. So if we actually search through Andrew Nicholas we would only see him once. So I guess you either mark people as either investors or founders but I guess people can be both. So maybe you want to have the directory be more like slash people if you collect them then you would be able to also show that these people are investors. I don't know if you do that but it might be useful because for example here they have more companies listed and they have more information so this is a much more authoritative page already. Of course LinkedIn has all the latest data, they have the experiences, all the things that he invested in and all the education, skills, publications. So this is a much more authoritative source of all the data out there and it's always being kept up to date and also it's a way to actually reach to this person and send them a message. As compared to yours you just see some data and then a big number so it might not make sense to revisit this page. So here is the Twitter, then Crunchbase has the primary organization, number of portfolio companies, a LinkedIn link, all the organizations with logos and more partner investments. So Crunchbase definitely has much more data than Fundbed. So I imagine people who are writing a piece about Andrew and they say like okay Andrew is this type of person either a founder or an investor that's the page that they would naturally link to or has LinkedIn to reach out to him probably not like your page. So what I would try to do is for I think like Evalize might actually be a competitor. So find the idea of SEO and Introversas and Minnesota AI. If that is the goal of Fundbed like here you can track the money but is there a yeah it's just like an information page right so you cannot actually do something. But so yeah in comparison Evalize would allow you then to get started for free and then start I imagine tracking people, pitch deck investors or fundraising automation. So it has like more of a final use instead of being a page that AI can reference or SEO or Google can reference for having like the most trustworthy source. Like in general like if you are just a info site you want to have a lot more data and having the more affordable trustworthy source of data. Either having more content, content that isn't found anywhere else and that concept is kind of called information gain. So that means like if you look at all the data out there can do you actually have like more data than anyone else basically as a way simple way to explain it. And based on this you have less data than everyone else that's naturally why you wouldn't rank. For the investor pages on Evalize they have a link to LinkedIn the average check size which is actually pretty good to display so that's definitely an item you want to show. And also the city or like a location in the country. Then the investment stages, the focus areas. So actually based on all the things that he invests in in general you can know that okay he is like he is a SaaS founder or like B2B SaaS founder. And maybe some more data like when was the exit, when was the IPO right that would have like a timeline of this person similar to like LinkedIn to show like here's like step by step everything that happened. He graduated and then he found it then he exited and now he's like an investor. So that would tell more of a story. Here on Evalize they have like a long description which you can kind of generate it's kind of like sloppy it just didn't doesn't say that much more. But this stuff is good because based on this you could actually have filters on your side that says find me all the pre-seed founders. And then someone who is looking for like either an investor or a founder would then be able to filter and scan for all the people who invest into pre-seed companies and then potentially reach out. Here you do have more investor links but it's not easy for example for me if I would be looking for okay I need to find an investor that's like the task that I would be trying to figure out on this page like who is who is the one for me. Here is like you have you see corporate PE and government but here still I don't know who is actually like pre-seed or seed or focus on SaaS or enterprise and what the check sizes are. So if you actually have more of that data that would be very useful on your site so that's what I would try to build. If we look on Evalize in general because it does seem like their site is doing well they have about 20 backlinks and I feel like their page for Andrew was a lot more affordable already because it had a few more data items that you didn't have. They also spent a little bit on pay traffic they get more mentions in the ICO as well and if we look at their pages Sam Teller actually ranks quite high and you can see they're growing quite quickly here as well on the investor pages specifically. They have a few blog posts as well on like startup stages a blog post on canvas pitch decks ideas and overall their site also gets a bunch of data from like Wikipedia for example. If someone wanted to talk about a person they might link out to a form on on this page to say okay here's like the investor profile for this person so that is actually useful because that just means that it's like a high authority source and even like Rokipedia which also collects all the data from people in a similar way like about people in general it uses that as a source even though it's also like a combination of other sources. So here they also have a few backlinks to their blog posts that they write for example the canvas pitch decks this random site they bought I guess backlinks to their blog posts about pitch decks and then that's why they potentially rank higher. So they wrote this article and it ranks so blogs is maybe something you stop doing it I think in in July or so like daily funding roundups it's not I mean like this I wouldn't put it on your blog really like it's very hard for this to rank like daily funding roundup because like the title doesn't make sense I would put this more in a newsletter and then you actually have like a call to action like hey do you want to like get founding updates do you want to see who invested in what that would be much more interesting in like a newsletter and then at least you retain some of the people into something right. So on EvilEyes you can log in and see stuff and that's like Sam Teller one of their top pages again it's not too crazy but it shows like previous investments similar investments and what I like is at least they have a profile picture and focus areas and everything else so it has a little bit more data than your site and I would try to structure your site a bit more like this it doesn't seem like they have a lot more than you it's just a bit more nicely formatted and filtered out plus a few blog posts that get them nice backlinks at least as a start and they probably pay for those links it doesn't seem that they have otherwise too much crazy SEO traffic but it is growing it's about 1700 already for all these people so that's what I would try to focus on in the future. I wouldn't also like try to make like sloppy AI blog posts but try to make them really good. Here's another website I feel like this one actually also has a bit of data in general like you can intro get an intro save them at the more data points like investments on record the sweet spots the investment range the current position a few websites the location and this is all like actually stuff that is missing from your people pages if you make them slash people at least. So let's pick another topic like okay we have covered investors if you want to rank for something like Lightspeed Venture Partners and then here the things that rank are like Crunchbase of course LinkedIn again, Dioroom and Crunchbase are more of the closer competitors. If we actually look and open the autocomplete here and press space we can see like what Google and keywords everywhere suggest for us so people look for AUM and portfolio I would pick portfolio and here we see that Dioroom ranks higher and also Crunchbase and Pitchbook. So let's open those pages and see how they compare to yours. Here you have the founded year, the location, the investments, the companies and it's really hard to read total deployed and the website but there's like no logo and I feel like all of them would at least have a logo somewhere here Lightspeed here kind of Lightspeed and here like a yellow Lightspeed have a link to the website LinkedIn and X you don't have links here just a website they have a this section which shows the amount of portfolio companies amount of Unicorns investments and latest investments as a data number you have something similar plus they have like the latest news so like more blog posts this is kind of nice this is a good I would add that for sure it's a much nicer way to display the portfolio that they have to show the current biggest holdings and this section is much more clear for like a summary of what we're looking at because here there's like a lot of companies and you're like okay which one actually are recent which one makes sense I would definitely just copy this graph here that's very screenshotable as well which people would share like on social media or when they write like an article about them and this also gets you like potential backlinks to this page and so on because people once they link to a investors page if we look at the slash investors let's filter that by path when people talk for example about like Balaji they say like public trackers like page book and deal loom list more than 200 investments about for example Balaji's network so this is like a random article about from like datawallet.com that talks about Balaji's network and of course when they need like a proof like okay he made a lot of investments right they link to a page that that explains that so here they have like a link to pitch book and deal room so that's actually what you want to have like long term to be like the source where people link to for this type of content and this way they manage to get like a few good links like 28 amazing links directly to the investor pages so that definitely helps their SEO traffic to be seen as a source pitch book definitely has a lot of data they have the description LinkedIn Twitter all the investments 300 plus all the exits as well so this is similar to the investor or people page I guess but here for example we're missing the co-investors there's a simple FAQ as well which I wouldn't necessarily do but nice graph by industry year the amount of exits which we only have the portfolio and the current investments so that is definitely much more affordable with a lot more data here's the current holdings again not as a chart I'm guessing like deal room has different types of displays but here they just have like a table that is fairly simple yeah they do have a analysis of the portfolio which is actually really interesting because they per company they show the country they show the sector and this you know that Bellagio is probably like early growth seed into fintech and us focused and then see more in the portfolio of logos which is similar to what you have just the logos are missing plus the category of each company. So then they looked at the founders of each company and this gives us this graph similar investors is like more internal links to each one. So actually I would copy for sure this type of page that is a really good page and it definitely will probably rank if we look at it. So let's take a look on dueroom.co slash investors yeah so this page is definitely growing 200 pages ranked about 1,500 crowd traffic and it's going up so index ventures crank start so it's definitely heating up so this is only a few months ago and the other company that we checked earlier was also like growing so you're definitely not too late the only benefit of course that they have is like they have a massive domain rating already so they're gonna outcompete definitely in the long term unless you really start aggressively like building links having even more better data but if you don't have better data yet like you're not gonna get links so first I would sort of the high quality data like graphs images tables all the categories everything so that your page is actually even better than this one not just exactly like this but potentially somehow even better maybe like an AI summary maybe explain or analysis maybe combine all of these this stuff like heat score growth score how you know how they perform to ROI phone numbers if you have it contact emails if you have it financial data if you have it somehow in public maybe the potential net worth because many people are interested in like the as we saw for example here we have a few things like stock AOM and portfolio so a AUM would definitely be something that people are interested in so that's like the total number of assets so like for example here you can see AI reviews gives us all that data so definitely you want to have these types of key details on your site as well somewhere to display and potentially and as you can see like the pages that we've seen so far almost all of them are also in light mode so I would drop dark mode completely and just go light mode that's going to be much more viewable for people or the type of people who are looking into this data so that's as far as investor goes companies categories categories I wouldn't put top level necessarily I think this is good enough but let's take a look at a few companies here so something like Skyrise and then type it in so we have the most advanced flight automation then we have crunchbase LinkedIn a few YouTube videos Instagram YouTube that is ranking for this page for this one let's see what you have you have the founded location the people and then the funding history here we have a rank a heat score a growth score and so there's this way they can actually sort these pages they have private CRC also location the LinkedIn link three or four categories which you should have because aerospace they have a few more here they have the series rounds the key people the details which is similar except potentially a few more data although it's it's all very hidden LinkedIn of course it's it's definitely going to rank so that's in general like for your site I think your content definitely needs to be redesigned and improved and I would just copy the other examples what I would also look at if for example in a ICO tracker calm I take took a look at the keyword research here and this is potentially like long-term except the programmatic pages that you have some of the content that you want to write so like how the early stage startups raise money where to find angel investors for my app and this this is like the things that people type in into chachapati to find out more about you so if we actually look on AI reviews this gives us like an answer so you can find angel investors for your app by using specialized matching services like AngelList, OpenVC, Crunchbase, Reddit so you want to be here long-term and the way to get there long-term is probably being or writing some of these blog posts so either having like a list of angel investors for startups so you want to have this list that looks like this not like here you have like a general list but if you compare them side by side if you only had like angel as a filter right like here you have like a client side filtering but what you want to do is you want to build this page to be more like this where you have investors and then angels and then this creates a unique page and the title of this page is basically this and then description is this the h1 is this and the content is this with the logos the geography the checks the stages and the socials and the button that there's like a call to action to do something here yours looks like a general list but definitely to know if it's worth it you want to have this more of a table here it's kind of like okay but who is still investing is it worth it what are the checks that they do what are the socials so in general I would have some AI or have some more content here that would help users actually get like an investor finally after this list they made like a blog post that summarizes the findings of an FAQ and that's why they rank pretty high here and also then why open VC here is mentioned in the AI results because they already cover a lot of the data and they have like a decent amount of backlinks with a domain rating that is fairly high so I would actually build those pages first similar to that direction stripe also made a blog post you know how to pitch investors so it's just like an article but stripes domain rating is also like 95 so they're the top 50 website in the world so that's pretty hard to compete with but that's what I would try to do for like you would go through the keyword research here from the ISO tracker look on Google check your GPT figure out what you can do for each one here this is also like a keyword best free current page alternatives for startup funding data so we have open VC and signal and here you want to be actually in this list and the way to get that in this list if you again open here there are a few articles like best crunch based alternatives so you want to have those pages built out on your site similar to to here these are not crazy domain rating sites and that 19 that's pretty doable but then they still rank because it's a very specific keyword but you definitely want to have those pages like crunch crunch alternatives and competitors here and then you will eventually be mentioned in the list otherwise you're not really going to rank like you want to have those pages mentioning you or building those pages yourself so that you appear in there the same goes for all the other keywords so I would take a look at that and yeah redesign the site add more data could make the quality even higher and try it out if you have any questions let me know good luck