0:00 Hey everyone, today we'll be taking a look at Sparksocial. 0:03 It's an AI-powered social media engagement tool. 0:06 So they're mostly focused on social media listening 0:09 and lead generation using AI. 0:11 So they enable you to engage, automate and grow on Reddit, 0:14 Twitter and more. 0:16 So they help you with writing AI-powered automated replies, 0:19 helping you engage on posts 0:21 and they find like specific keywords 0:23 and also find your customers using all the ways 0:26 that AI is able to scrape and help you find that content. 0:30 So the pricing is very simple. 0:32 You can get started only for $19, et cetera. 0:36 Starting right now, per a free trial. 0:38 I made a post about Reddit also recently too, actually. 0:42 So on my Twitter, at Iliasm, 0:44 I posted something about using the Semrush keyword gap today 0:48 and how to find really good Reddit posts. 0:51 So this is a really simple guide 0:52 of how to do marketing on Reddit. 0:54 And before this, I also posted something 0:57 about using Reddit as CEO 1:00 and how to, for example, find really good content. 1:04 So take a look here and see if this makes sense. 1:07 So Reddit is also getting a lot of traffic. 1:09 For example, here, they have been growing 1:12 from 100,000 pages to 500,000. 1:14 So I know that Reddit is super important 1:15 for getting a lot of traffic to your website. 1:18 So hopefully, Spark Social can help you. 1:21 Just take a look. 1:22 Spark Social, they seem to have a really good Twitter. 1:25 They seem to have a really good SEO title. 1:27 If we type it in here, 1:28 we see that Spark Social is ranking number one 1:32 for their own term. 1:33 Yeah, at least for me. 1:35 One thing that I would try to improve 1:36 is changing the title a little bit here. 1:39 Instead of a dash that is too close, 1:41 I would make it a colon. 1:42 So Spark Social, social listening, 1:44 lead generation using AI. 1:47 There's also Spark Social agency. 1:49 I'm guessing they're not the same people, 1:52 but they also rank for Spark Social for agency. 1:54 So this helps helping them get a little bit more traffic 1:57 from that agency side that is also ranking here. 2:00 Let's see otherwise for their Ahrefs account 2:04 and see how they're doing right now. 2:05 So they have a domain rating of 18 2:07 and we have 640 backlinks from 19 domains. 2:10 They rank for about 11 keywords. 2:12 So they started recently, only in June, 2:14 and they started growing well in the referring domains 2:18 and in the domain rating. 2:19 So for their domain, for their backlinks, 2:22 what I would recommend is if you're only getting started, 2:26 take a look at linkdi.com. 2:28 It's a good way to get more backlinks. 2:30 So once you log in, you can see that, for example, 2:35 there's a list of backlink directories 2:37 that is being listed here 2:38 and you can submit your own website. 2:40 So that's a quick way of getting a lot of backlinks quickly. 2:44 To continue with this, 2:45 otherwise the only better result for getting more backlinks 2:49 is purchasing links from something like Bazoom, 2:52 I had a link also, 2:54 and then taking a look at what articles make sense for it. 2:57 For example, social, 2:59 you type this in, you get a list of results. 3:00 For example, social media magazine, only $160. 3:03 So the only other way to get really good backlinks 3:07 is making really good content, 3:09 writing nice quality blog posts, 3:12 but listing your own website on, 3:14 there's an AI for that or other platforms. 3:16 So that works well. 3:18 For the top pages, 3:19 the things that are working right now 3:21 are Spark Social Spark Hours. 3:22 So it's mostly like on a brand name 3:24 and then Social Spark Agency. 3:25 Don't really seem to have anything else. 3:27 If we take a look at the keywords, 3:29 for example, social listening, 3:31 if we type this into Google, 3:32 you see there's a bunch of results, right? 3:34 So even if you manage to rank high for the organic one, 3:37 the whole first page is mostly ads. 3:40 So it's a high value cost per click. 3:43 So it's $8 per cost per click. 3:45 That's why a lot of people want to get into this field. 3:48 And for example, 3:50 if you are able to sell a good tool in this, 3:52 for example, if we take a look first at the overall keywords, 3:57 if we find matching terms, 3:58 we see that the best results, for example, 4:00 here are social listening tools. 4:02 What is social listening? 4:03 And they have a decent search volume. 4:06 If we type in something like social listening tools, 4:08 again, we see that the most things that we see are paid ads 4:11 and then there's a bunch of social listening tools 4:13 that Google advises us. 4:15 So these are all competitors. 4:17 And the way to get into this list, 4:19 it's talking about yourself as a social listening tool. 4:22 For example, here, a simple way, 4:24 if we click on any of these results, 4:26 for example, Brandwatch, 4:27 we see that Brandwatch is being mentioned 4:29 in this top listening tools article by Spark Social. 4:33 If we go sit here, 4:35 usually if you're writing an article yourself 4:37 for Spark Social, 4:39 I would advise you to get a blog. 4:40 For example, the reason why I'm saying this, 4:41 if you take a look at, for example, 4:43 sproutsocial.com, some of their top results, 4:46 they'll tell me some of their top pages 4:47 that are getting a lot of traffic, 4:49 like huge amounts of traffic. 4:51 They're mostly on their blog, they call it insights. 4:54 But here we see, okay, more results, 4:56 social media holidays, then more, 4:58 all of these are insights. 5:00 So all of these are blog posts. 5:01 And that strategy really works well for this niche. 5:04 So it's stuff like how to increase followers on Twitter, 5:07 best time to post on Instagram, 5:08 how to make money on Twitter, 5:10 and so on, social media marketing. 5:12 All of this is getting them a lot of traffic. 5:14 So over time, you have to start a blog in any case. 5:17 And one way to do that is like, 5:18 you look at the keywords that are ranking here, 5:20 for example, social media listening tools. 5:22 You put these keywords, 5:24 you make a lowercase, add dashes in between, 5:26 and then you write a post like this list, 5:28 like the 13 social listening tools for your brand. 5:31 Then you place yourself first, 5:32 and then you add some more competitors, 5:34 for example, Brandwatch, as we saw over here, 5:37 is being mentioned, right? 5:40 So Google over time will understand 5:42 like what your platform is based on Wikipedia 5:44 and also other websites 5:45 as Sprout Social talking about you. 5:48 So Brandwatch, blah, blah, 5:49 and Brandwatch is a digital marketing suite. 5:52 Brandwatch, oh, it's the QCB on the blah, blah, right? 5:55 So all of this helps you, 5:56 helps Google learn more about your tool 5:58 and understand what you're about. 6:00 So having these articles somewhere will help. 6:03 The other one, for example, 6:04 what is social listening 6:05 for these big ticket searches, keywords, 6:09 we see that the people ranking here 6:12 are Hootsuite, HubSpot, TechTarget, 6:14 and they all mostly focus on the blog. 6:16 For example, the blog for Hootsuite as well, 6:19 if we filter on here, 6:20 it's like they have 2,000 pages 6:24 and they get 1.7 million traffic 6:26 and it's all only on their blog. 6:29 So this really works out for this niche. 6:31 The only problem with this 6:33 is that if you look here on the keyword, 6:37 what is social listening, 6:39 we will see that it's a very difficult niche, right? 6:42 Because if we take a look at the SERP overview, 6:44 this is the same result we saw before for Google. 6:48 We will see that all of these domains, 6:50 they're all basically 91, 91, 90, 93, 91, 85, 82 6:55 domain rating. 6:56 So it's very difficult to get results in here. 6:58 And even just to this blog post, for example, 7:01 to this blog post from Hootsuite that we saw, 7:03 just the social listening blog post, 7:05 just only this one, 7:06 it's getting 4,000 backlinks just for this post 7:09 from 1,300 domains. 7:11 So they invest insanely hard in backlinks. 7:14 They do cold email outreach, 7:16 they purchase links, 7:18 they figure out exchanges, 7:19 and they also mostly make a really good 7:22 high quality article. 7:23 So they really explain it well in depth, 7:25 for real examples. 7:28 So the blog post is high quality. 7:30 It's like a pillar page 7:31 and it's extremely high quality. 7:33 And that's why everyone is also linking to it 7:36 as a way to explain it. 7:37 So that's why it's ranking really high. 7:39 So I think it would be very difficult for you 7:42 to get results here. 7:45 For example, one thing that 7:47 lead generation is gonna be very similar. 7:49 If we take a look here, it's 89 domain rating, 7:52 HubSpot again at 90, 93, 81 domain rating, 7:54 81, 96 from Wikipedia. 7:57 It's very difficult to rank in here. 7:58 But maybe one thing that could help 8:00 is stuff like adding AI to it. 8:02 Then you have a search volume of 900. 8:04 That's a little bit easier to rank in. 8:06 And then we see the results. 8:08 For example, clay.com. 8:09 If we take a look at the top pages, 8:13 or clay.com, most of the traffic 8:15 is also going through the blog. 8:18 And some of them are also tools. 8:22 So that's one strategy that I would recommend 8:24 for you to try. 8:25 So the tools part, for example, 8:27 if you take a look here on the tool, 8:28 it's a simple thing, 8:29 like it calculates CPM for your marketing campaigns. 8:31 You type in the cost of your campaigns 8:33 and the cost per CPM, 8:34 and it gives you the amount of impressions. 8:37 So you can make a very basic tool like this 8:39 for your website, for Spark Social. 8:40 Maybe you could make like an AI reply generator, 8:44 or an AI post generator, 8:46 or like AI Reddit comment generator, 8:48 or AI Twitter tweet generator. 8:50 All of these tools could live on your website 8:51 in a slash tools folder. 8:53 And then you, to make a nice high quality page, 8:56 just make sure that your meta title is correct, 9:00 your description is correct, 9:02 you have the right headings, 9:04 and you have a canonical URL. 9:05 And then you also add some text, 9:07 like what is the AI reply generator? 9:10 The benefits of using my AI reply generator. 9:13 Use cases for an AI reply generator. 9:15 Five steps to use my AI reply generator, 9:18 then you add internal links 9:19 to your other tools in the bottom. 9:20 For example, email finder, 9:21 a very similar tool that they have traffic from. 9:24 So for Clay, they realized as well that it's very hard, 9:27 because they have only a 66 domain rating, 9:30 even though this is insanely good already. 9:32 It's very hard to compete with like giants, 9:34 like HubSpot and other ones. 9:36 So if we just check their tools only, 9:38 they have about 10 random tools, 9:42 and they get at least a little bit of traffic for this. 9:45 So I would try to follow this strategy. 9:47 I made a guide over here as well 9:49 at the openheat.go slash free tool SEO, 9:52 and this explains this free tool marketing strategy 9:55 a lot better. 9:56 For example, Pali is getting 80,000 traffic 9:58 from 36 different tools, 10:00 and I list them all here 10:01 with some examples and results in FAQ. 10:04 So this is a different way and a different strategy 10:07 of also getting a little bit of traffic. 10:09 So for SparkSolutions, that's what I would recommend. 10:11 Make a bunch of free tools, 10:13 start writing a blog in any case, 10:15 and also getting links to your blog 10:17 from different websites like indiehackers.com, 10:20 Hacker News, posting your stuff on Reddit as well. 10:22 This could help you drive a little bit more traffic. 10:25 The only other thing that I would recommend 10:27 is making sure that you have a canonical URL, 10:29 robots.txt, sitemap, 10:31 and all that stuff is really set up well. 10:33 The easiest way to do that 10:34 is by using the Ahrefs free site audit tool. 10:38 So this will scrape your website, 10:40 and it's 100% free, 10:41 and it gives you all this stuff 10:42 like finding outlinks, missing H1 tags, 10:46 so you don't have to spend a lot of effort 10:48 figuring out the technical SEO yourself. 10:51 So that's what I would recommend 10:54 for SparkSolutions right now. 10:56 All right, I hope this helps. 10:57 Good luck.
linkdr.com for quick initial backlinks
