Full Video Transcript

Hey everyone, today we'll be taking a look at Sparksocial. It's an AI-powered social media engagement tool. So they're mostly focused on social media listening and lead generation using AI. So they enable you to engage, automate and grow on Reddit, Twitter and more. So they help you with writing AI-powered automated replies, helping you engage on posts and they find like specific keywords and also find your customers using all the ways that AI is able to scrape and help you find that content. So the pricing is very simple. You can get started only for $19, et cetera. Starting right now, per a free trial. I made a post about Reddit also recently too, actually. So on my Twitter, at Iliasm, I posted something about using the Semrush keyword gap today and how to find really good Reddit posts. So this is a really simple guide of how to do marketing on Reddit. And before this, I also posted something about using Reddit as CEO and how to, for example, find really good content. So take a look here and see if this makes sense. So Reddit is also getting a lot of traffic. For example, here, they have been growing from 100,000 pages to 500,000. So I know that Reddit is super important for getting a lot of traffic to your website. So hopefully, Spark Social can help you. Just take a look. Spark Social, they seem to have a really good Twitter. They seem to have a really good SEO title. If we type it in here, we see that Spark Social is ranking number one for their own term. Yeah, at least for me. One thing that I would try to improve is changing the title a little bit here. Instead of a dash that is too close, I would make it a colon. So Spark Social, social listening, lead generation using AI. There's also Spark Social agency. I'm guessing they're not the same people, but they also rank for Spark Social for agency. So this helps helping them get a little bit more traffic from that agency side that is also ranking here. Let's see otherwise for their Ahrefs account and see how they're doing right now. So they have a domain rating of 18 and we have 640 backlinks from 19 domains. They rank for about 11 keywords. So they started recently, only in June, and they started growing well in the referring domains and in the domain rating. So for their domain, for their backlinks, what I would recommend is if you're only getting started, take a look at linkdi.com. It's a good way to get more backlinks. So once you log in, you can see that, for example, there's a list of backlink directories that is being listed here and you can submit your own website. So that's a quick way of getting a lot of backlinks quickly. To continue with this, otherwise the only better result for getting more backlinks is purchasing links from something like Bazoom, I had a link also, and then taking a look at what articles make sense for it. For example, social, you type this in, you get a list of results. For example, social media magazine, only $160. So the only other way to get really good backlinks is making really good content, writing nice quality blog posts, but listing your own website on, there's an AI for that or other platforms. So that works well. For the top pages, the things that are working right now are Spark Social Spark Hours. So it's mostly like on a brand name and then Social Spark Agency. Don't really seem to have anything else. If we take a look at the keywords, for example, social listening, if we type this into Google, you see there's a bunch of results, right? So even if you manage to rank high for the organic one, the whole first page is mostly ads. So it's a high value cost per click. So it's $8 per cost per click. That's why a lot of people want to get into this field. And for example, if you are able to sell a good tool in this, for example, if we take a look first at the overall keywords, if we find matching terms, we see that the best results, for example, here are social listening tools. What is social listening? And they have a decent search volume. If we type in something like social listening tools, again, we see that the most things that we see are paid ads and then there's a bunch of social listening tools that Google advises us. So these are all competitors. And the way to get into this list, it's talking about yourself as a social listening tool. For example, here, a simple way, if we click on any of these results, for example, Brandwatch, we see that Brandwatch is being mentioned in this top listening tools article by Spark Social. If we go sit here, usually if you're writing an article yourself for Spark Social, I would advise you to get a blog. For example, the reason why I'm saying this, if you take a look at, for example, sproutsocial.com, some of their top results, they'll tell me some of their top pages that are getting a lot of traffic, like huge amounts of traffic. They're mostly on their blog, they call it insights. But here we see, okay, more results, social media holidays, then more, all of these are insights. So all of these are blog posts. And that strategy really works well for this niche. So it's stuff like how to increase followers on Twitter, best time to post on Instagram, how to make money on Twitter, and so on, social media marketing. All of this is getting them a lot of traffic. So over time, you have to start a blog in any case. And one way to do that is like, you look at the keywords that are ranking here, for example, social media listening tools. You put these keywords, you make a lowercase, add dashes in between, and then you write a post like this list, like the 13 social listening tools for your brand. Then you place yourself first, and then you add some more competitors, for example, Brandwatch, as we saw over here, is being mentioned, right? So Google over time will understand like what your platform is based on Wikipedia and also other websites as Sprout Social talking about you. So Brandwatch, blah, blah, and Brandwatch is a digital marketing suite. Brandwatch, oh, it's the QCB on the blah, blah, right? So all of this helps you, helps Google learn more about your tool and understand what you're about. So having these articles somewhere will help. The other one, for example, what is social listening for these big ticket searches, keywords, we see that the people ranking here are Hootsuite, HubSpot, TechTarget, and they all mostly focus on the blog. For example, the blog for Hootsuite as well, if we filter on here, it's like they have 2,000 pages and they get 1.7 million traffic and it's all only on their blog. So this really works out for this niche. The only problem with this is that if you look here on the keyword, what is social listening, we will see that it's a very difficult niche, right? Because if we take a look at the SERP overview, this is the same result we saw before for Google. We will see that all of these domains, they're all basically 91, 91, 90, 93, 91, 85, 82 domain rating. So it's very difficult to get results in here. And even just to this blog post, for example, to this blog post from Hootsuite that we saw, just the social listening blog post, just only this one, it's getting 4,000 backlinks just for this post from 1,300 domains. So they invest insanely hard in backlinks. They do cold email outreach, they purchase links, they figure out exchanges, and they also mostly make a really good high quality article. So they really explain it well in depth, for real examples. So the blog post is high quality. It's like a pillar page and it's extremely high quality. And that's why everyone is also linking to it as a way to explain it. So that's why it's ranking really high. So I think it would be very difficult for you to get results here. For example, one thing that lead generation is gonna be very similar. If we take a look here, it's 89 domain rating, HubSpot again at 90, 93, 81 domain rating, 81, 96 from Wikipedia. It's very difficult to rank in here. But maybe one thing that could help is stuff like adding AI to it. Then you have a search volume of 900. That's a little bit easier to rank in. And then we see the results. For example, clay.com. If we take a look at the top pages, or clay.com, most of the traffic is also going through the blog. And some of them are also tools. So that's one strategy that I would recommend for you to try. So the tools part, for example, if you take a look here on the tool, it's a simple thing, like it calculates CPM for your marketing campaigns. You type in the cost of your campaigns and the cost per CPM, and it gives you the amount of impressions. So you can make a very basic tool like this for your website, for Spark Social. Maybe you could make like an AI reply generator, or an AI post generator, or like AI Reddit comment generator, or AI Twitter tweet generator. All of these tools could live on your website in a slash tools folder. And then you, to make a nice high quality page, just make sure that your meta title is correct, your description is correct, you have the right headings, and you have a canonical URL. And then you also add some text, like what is the AI reply generator? The benefits of using my AI reply generator. Use cases for an AI reply generator. Five steps to use my AI reply generator, then you add internal links to your other tools in the bottom. For example, email finder, a very similar tool that they have traffic from. So for Clay, they realized as well that it's very hard, because they have only a 66 domain rating, even though this is insanely good already. It's very hard to compete with like giants, like HubSpot and other ones. So if we just check their tools only, they have about 10 random tools, and they get at least a little bit of traffic for this. So I would try to follow this strategy. I made a guide over here as well at the openheat.go slash free tool SEO, and this explains this free tool marketing strategy a lot better. For example, Pali is getting 80,000 traffic from 36 different tools, and I list them all here with some examples and results in FAQ. So this is a different way and a different strategy of also getting a little bit of traffic. So for SparkSolutions, that's what I would recommend. Make a bunch of free tools, start writing a blog in any case, and also getting links to your blog from different websites like indiehackers.com, Hacker News, posting your stuff on Reddit as well. This could help you drive a little bit more traffic. The only other thing that I would recommend is making sure that you have a canonical URL, robots.txt, sitemap, and all that stuff is really set up well. The easiest way to do that is by using the Ahrefs free site audit tool. So this will scrape your website, and it's 100% free, and it gives you all this stuff like finding outlinks, missing H1 tags, so you don't have to spend a lot of effort figuring out the technical SEO yourself. So that's what I would recommend for SparkSolutions right now. All right, I hope this helps. Good luck.