0:00 Hey everyone, today we'll be taking a look at resend.com. 0:03 It's an email for developer platform 0:06 that allows you to send emails. 0:07 It's super useful, super cheap, 0:10 and I use it for all of my apps. 0:13 If you just go to resend.com, 0:15 and if you're logged in, you will go to the dashboard. 0:17 So let's log out and take a look at the SEO. 0:20 And then if you go here, 0:22 we see that the homepage is email for developers as a title. 0:26 The search that we see here is being something like this. 0:32 If we type in email for developers, 0:35 we see that the result that we get is resend.com. 0:38 So finally, email for developers, 0:39 it even has it on a YouTube video, 0:43 and MailTrap, Mailgun, and some other result, 0:47 even Y Combinator, where they launch as well. 0:50 So this search is quite good. 0:53 It has about 40 search volume for 250 volume globally. 0:59 But I think we can do some improvements over here. 1:02 As we see here, if you type in email for developers, 1:04 you see just resend. 1:06 The reason for why this happens 1:08 is that we have the on-page title, 1:11 the on-page SEO title just being resend. 1:13 So if you search for resend, you actually do get this. 1:17 And this is just a brand name search by now. 1:19 And the reason that they find it 1:23 is because they have the .com 1:25 and good backlinks and everything else. 1:27 So Google will pick it up easily. 1:30 But the things that we can improve here 1:33 is improving our on-page SEO title. 1:36 For example, instead of saying like resend, 1:40 you would use something like resend email API 1:45 for developers or email for developers, 1:48 best API or something, right? 1:50 Let's see what they have here. 1:51 Best way to achieve instead of spam folders, 1:53 transactional marketing emails at scale. 1:56 If we search for something like this, 1:58 we see that SendGrid is being shown. 2:01 And SendGrid is one of the biggest competitors. 2:04 And even because they have 53,000 volume 2:09 just for their homepage, for their brand name. 2:12 And here we see that they rank for email send service. 2:16 So they're almost even bigger than just email itself. 2:19 If you type email, they're in position 57, 2:21 Twilio, SendGrid, email. 2:23 Best email service has about 12,000 volume. 2:29 Email services, SendGrid, HubSpot API, 2:32 Twilio Careers, SendGrid API, 2:35 best email marketing platforms, 2:37 also a good keyword, email service providers, 2:40 free email, best email app, email marketing, 2:44 SendGrid API, email software, and so on. 2:49 So Twilio API service and best email services. 2:52 So all of these go down further in the field. 2:55 And here we see a lot of other results 2:57 that SendGrid is ranking for. 2:59 If we check just SendGrid.com, 3:02 they are using SendGrid email API 3:05 and email marketing campaigns. 3:07 So they decided that this is their best type of keywords 3:11 that they would like to aim for. 3:13 For example, if we search just for email API, 3:17 we see that there's about 700 volume. 3:20 And for email marketing, it's gonna be a lot more. 3:23 It's gonna be about 34,000 volume per month. 3:29 So email marketing, a lot of people are looking for it, 3:32 but the competition is quite difficult. 3:36 You have MailChimp, you have Brevo, 3:39 which is sand and blue. 3:40 Over here you have Salesforce 3:43 and all the big people in here, even HubSpot. 3:46 So it's very hard to compete with this. 3:49 Recent has about a domain rating of 70, which is very high, 3:53 but it's still hard to compete with HubSpot, 3:55 for example, 93 domain rating. 3:57 And mostly the results that you would get 4:00 is depending on the domain rating over here. 4:03 So you can compete with MailChimp, 4:04 which is also 93 domain rating, 4:06 and with HubSpot, Campaign Monitor, 90, 4:10 Neil Patel, Brevo, 90, 4:12 and Constant Contact, 93. 4:16 The MailMunch.com is one of the first one 4:19 that we see that's a little bit different. 4:20 It's 78, but still very high. 4:22 Moosend at 83, OptinMonster. 4:24 It's a huge field. 4:26 So being segmented down to something lower, 4:29 email API or email for developers, 4:32 it's a good decision. 4:34 And that's something that I would try to aim for 4:37 on transactional email, for example. 4:40 Transactional email, if you look for something like this, 4:42 we see a lot of ads, 4:43 and then we see even MailChimp again 4:45 with a 93 domain rating ranking here. 4:48 PostmarkApp.com with 81 domain rating, 4:51 Mailgun with 84 domain rating, 4:54 Zapier, and SendGrid, finally. 4:57 Even SendGrid is a little bit lower. 5:00 MailerSend is one of the first ones 5:02 that we see that has an equal domain rating as Recent. 5:05 So potentially this could be a good comparison. 5:10 So MailerSend ranks on their homepage 5:13 for email any sender and send email, 5:19 email sending service, email sender, send email. 5:23 That's quite broad. 5:25 So they have a lot of blog posts over here that we see. 5:29 Blog posts, feedback emails, 5:30 transactional emails explained. 5:32 So a lot of the best ways to rank here 5:35 are mostly blog post results. 5:37 I'll provide a Google Sheets as well. 5:40 I'm an expert to all your blogs. 5:42 So you can take a look at this 5:44 and see if there's something that you can also write about. 5:49 So for example, here we have the blog post 5:51 that MailerSend ranks for. 5:54 For example, here they have a lot of traffic. 5:56 The traffic value is like the cost per click 5:58 times the amount of traffic. 6:00 The volume to get based on position, 6:03 keywords, and the top keyword that this page is ranking for. 6:06 And the keyword volume finally, 6:08 because your page can rank for multiple keywords. 6:10 And there's about 750. 6:13 But here it's still a good target to aim for, 6:15 because for example, 6:16 maybe you can make a better post about SMTP ports 6:20 and Recent could rank for this as well. 6:23 For example, okay, understanding SMTP port 25, 6:26 465, and so on. 6:28 And then you just need to make 6:29 a better article than this one, 6:31 and also get a bunch of backlinks to this page. 6:34 And because you have a similar domain rating, 6:36 potentially you could rank a little bit better. 6:39 Let me check real quick for recent.com, 6:42 what types of stuff you're ranking for. 6:44 Mostly it's your homepage, recent, 6:47 and the top keyword is email for developers, 6:52 as we guessed before. 6:54 The problem is that the volume is a little bit low, 6:58 at 40, so you would want to improve a little bit. 7:02 There is a blog post about React email 2.0, 7:05 which is more of an announcement. 7:07 If people Google React email, 7:10 they see this website, react.email, 7:14 and then we have brought to you by recent. 7:16 I think it would be fair to make this a little bit bigger, 7:19 to see, to say, okay, this is like a big sponsorship, 7:23 and make the whole header on the top, like part of recent, 7:27 because this is a high domain rating, 7:28 and getting a nice backlink from your own website 7:31 is very helpful as well. 7:33 Here we see that, okay, you have a backlink, 7:36 back to your homepage. 7:37 Here, react.email, I would maybe make this 7:39 a little bit longer as well. 7:41 You have the same type of stuff as you did for recent, 7:43 where you have the title just being exactly the same, 7:46 so react.email, and then colon, for example, 7:51 could be very simple, something as a title, 7:55 or something like this. 7:56 Go ahead and send emails using React. 7:58 Here we go. 7:59 This is a little bit longer, 8:00 and potentially people are looking for this, 8:04 and they will understand, okay, 8:05 this is the one that I'm looking for, 8:07 based on the longer description, 8:10 so the click-to-ratio will be a little bit better, 8:12 or create beautiful emails using React, 8:15 also a very good one. 8:16 Here we have recent, finally. 8:18 But still, being ranking for react.email, 8:21 together with recent.com is a good strategy, 8:24 and something that's a lot more difficult for other people. 8:28 For example, MailerGun cannot do this, 8:30 or SendGrid cannot do this so easily, 8:32 so you want to own this target. 8:36 See, over here we have email image, 8:39 react.email, NodeMailer. 8:41 So some of these blog posts, 8:42 potentially you can try to aim for a higher position, 8:46 if you have something like email image. 8:47 You, no, not this one. 8:49 React.email, React.roadmap, PNPM, Workspace, 8:53 demo.email, button.react.send.email. 8:56 All of these are ranking quite okay. 8:59 React.email templates, 9:00 you're already number one for this one. 9:02 React.apple.card.received, email. 9:05 So some of these could be good, 9:07 but I don't see any huge advantages right now. 9:11 So to go back, here we have number one position, 9:14 you already own this one as number one. 9:16 Recent, you already own. 9:17 Email for developers as well. 9:19 So the other ones could be potentially like NodeMailer, 9:23 or NodeMailer, let me check the keyword volume 9:29 for everything related to NodeMailer. 9:31 If you see it here, 9:32 we see that we have NodeMailer as a keyword, 9:35 NodeMailer.gmail. 9:36 So people are looking how to set it up, 9:38 and PMNode, NodeMailer, and TypeScript. 9:41 Here we have the types for NodeMailer. 9:43 Potentially you could make a blog post like this one, 9:46 how to send email using NodeMailer.gmail and TypeScript, 9:50 and then you just add it to your blog as well over here 9:53 somewhere, or a docs page. 9:56 Create data transport, Next.js, SendMail, 9:59 contact form, attachments, Firebase. 10:02 Some of these could be potentially good ways 10:05 to get some more traffic. 10:07 But let me check your blog specifically, 10:12 and filter down on this one to see what types 10:15 of blog posts are doing the best. 10:18 It has been growing a little bit since January this year, 10:22 and then it has been about steady, about the same. 10:25 So you did have a lot more pages, 10:27 but you're not really moving up. 10:30 So much in the position. 10:31 Some of the reasons could be that you don't have 10:33 enough backlinks back to your blog. 10:35 So for example, we have a few ones. 10:37 One of them is like the free new tier. 10:40 So it's Send.dev, or Superbase, or Railway app, 10:44 other ones, but then it dies out, I think. 10:49 So the amount of total backlinks is about 144 domains, 10:53 which is not bad, but your top pages are mostly 10:56 getting a little bit of traffic, 10:58 and the best one is React email, 10:59 but then again, it's at position nine. 11:01 The other ones are recent pricing at position three, 11:05 but that's, people are already familiar with recent, 11:08 so it's not really useful. 11:09 Badge emails, how to send a badge API. 11:13 I think your blog posts are good, 11:14 but they always type like blogs 11:18 that are introducing something, 11:19 or it's like a changelog, or like an example, 11:23 but what you would want to do is focus more 11:27 on content marketing. 11:28 You only have 34 pages, 11:31 and I think most of these are announcements. 11:33 So you would want to create a blog strategy, 11:35 similar to MailerSend, where you're talking 11:37 about SMTP codes and SMTP points, 11:40 feedback emails, how to collect, 11:42 creating feedback emails, like results, 11:44 for emails and templates, 11:46 like what is a feedback email example, 11:49 and if you focus on SaaS startups, 11:52 or B2B SaaS startups, for example, 11:55 about email security, or sending an email in Ruby, 11:59 for examples, or sending an email in Node.js, 12:02 for examples, how to send email in Node.js. 12:08 We see at least three schools is ranking for this, 12:14 and there's a random medium blog post, 12:17 not how to send an email in. 12:20 If we filter down on this one, 12:22 the best results are how to send automatic emails 12:25 in Outlook, how to send recurring emails in Outlook, 12:29 so mostly Outlook Gmail, and MassEmails in Outlook, 12:34 yet it's not super useful, 12:36 not specifically for developers, 12:38 and that's a bit the issue sometimes 12:40 with very specific products. 12:43 So most of these are for Gmail and Outlook, 12:47 and not like Ruby, or JavaScript, or Node.js, 12:52 but it still can be helpful to write about them. 12:56 The results that we see here are either MailTrap, 12:59 this medium blog post, 13:00 if you check just the medium blog post 13:02 that is ranking for here, 13:03 you see the types of keywords that they use. 13:05 So how to send email in Node.js, 13:07 about 30 volume, and the results that are ranking 13:12 is V3 School, so this is like a very old example. 13:16 I'm pretty sure this is not really up to date anymore. 13:20 Ideally, you want to write something better with Node Mailer 13:23 and then introduce React email that you made, 13:26 and add some more examples for users. 13:29 And the people who type this in, 13:31 you can give them a free tier for Resend anyway. 13:37 Stuff like email notifications, DNS records, 13:41 feedback emails, all these are very useful. 13:43 So I would just try to go to this list, 13:46 see what is useful for you, 13:47 and try to have something similar. 13:50 If you check for some other competitors, 13:52 for example Mailgun, 13:53 we see that they also have similar blog posts, 13:56 and the other things that they're ranking for 13:59 are not super common. 14:00 So they have Spam Email Sender as a product, 14:04 GitHub for Students, 14:05 but probably the best results for them are also the blog. 14:09 And they have about 368 pages. 14:12 I'll make an export of this as well, 14:14 so you can take a look. 14:16 It's sorted by the amount of traffic 14:17 that they get for all these pages. 14:19 So take a look here. 14:21 The next one is HubSpot. 14:23 This is the overall blog, only for HubSpot. 14:27 So their best articles are getting a lot of traffic, 14:30 but it's very hard to rank for these. 14:32 They have one of the best blogs in the world, 14:35 and they have one of the best domain ratings. 14:37 So I wouldn't copy it directly. 14:38 So stuff like famous quotes, resignation letters, 14:41 shrug emoji, all these get a lot of traffic, 14:44 but not a lot of sales, 14:46 so they're able to write any type of content 14:49 just to get some results. 14:52 So MailChimp.com, also very similar. 14:54 They're super big. 14:56 They have about like 680,000 volume 15:01 just on MailChimp as the word. 15:03 So they're one of the biggest ones, 15:04 and they focus on digital marketing 15:06 as a top keyword of 330 volume. 15:09 And it's also very hard to compete with this. 15:11 I would also skip this one, 15:13 but it's worth taking a look to see what they're doing. 15:15 Campaignmonitor.com, they have BCC email 15:19 as one of their top keywords. 15:21 And that's just like an explanation page. 15:24 For example, what is, what does CC and BCC mean in email? 15:28 So that's what they're ranking for. 15:30 This could be also part of your blog strategy. 15:33 They have it as well as slash resources 15:35 and slash blog, two different ones. 15:37 This might just be like a reason internally 15:40 why they decided to do this, 15:41 because they also have a glossary. 15:43 But in any case, it doesn't mean that you have to do this. 15:46 You can just have one blog path where you host everything. 15:51 Also, if you have something like your blog 15:53 and you feel like, okay, 15:54 we only want like useful announcements here, 15:56 underwater one about helping developers of stuff, 16:00 you can still do the same strategy 16:02 and have a slash resources. 16:05 We have a similar blog, 16:06 but it's not like announcements only. 16:08 It's more content marketing, helpful feedback, 16:11 like resource guides, like how to whitelist emails, 16:15 stuff about email developability, 16:18 email blasts, email marketing journey. 16:20 A lot of these seem to be very good. 16:21 So I will give you this Google sheet as well 16:25 of the first 1000. 16:28 Here we have neilpatel.com. 16:30 He ranks for everything. 16:32 So that's something that we can skip as well. 16:34 Breville, one of those sand and blue renames, 16:39 they rank for email marketing, mass email sender, 16:42 but their blog is in different languages. 16:45 So that's one of the ways that they try to 16:48 get a little bit more traffic 16:49 than the big competitors in email. 16:52 So email marketing platforms, 16:54 that's a blog post that you should try to write as well. 16:56 So I'll give you a list of this as well 17:00 and the notion report. 17:03 And as you can see, 17:05 they're also focused mostly on a blog strategy. 17:08 The blog strategy seems to work a lot for 17:10 all of these examples, constant contact, 17:14 also the blog, mostly our blog. 17:17 The best results is to get more traffic, more backlinks, 17:21 because they get backlinks to the blog 17:23 and it just improves their own domain rating. 17:26 The reason that MailChimp has so much domain rating 17:30 is because they also have a very high quality blog 17:33 that works really well. 17:34 So I'll give you all of these exports 17:37 so you can take a look and see what type of stuff 17:39 you can improve for your own blog. 17:42 But otherwise, except for the blog strategy, 17:45 I would try to see if you can improve 17:47 the on-page SEO for recent. 17:50 For example, here, add some more information to your title, 17:53 make them up to 60 characters. 17:55 This is a little bit too short 17:57 and the easiest way that you can do this 18:00 is check out the site audit free for Ahrefs 18:04 and sign up for the free SEO audit tool. 18:07 And this will scan your entire website 18:10 and tell you where your title is too short, too small, 18:14 and it's free. 18:16 You don't have to sign up for Ahrefs yourself, 18:19 but this will give you a lot of the feedback 18:21 that you would need. 18:22 And you can also check this out for your blog. 18:24 For example, you're missing canonical reels. 18:27 You might be able to improve some of your descriptions, 18:30 make them a little bit longer. 18:31 You have like text stuff in your headings 18:35 in your H2 for some reason. 18:37 And you can add structured data 18:40 and you can do an entire crawl of your entire website. 18:42 For example, about recent, it's a little bit too short. 18:46 But it seems to me that the best ways to rank for you 18:49 is focusing on your blog and writing more resources, 18:53 more helpful content for people. 18:56 I would try to focus on this. 18:57 All right, good luck.
React.Email blog posts
constantcontact
