Full Video Transcript

Hey everyone, today we'll be taking a look at resend.com. It's an email for developer platform that allows you to send emails. It's super useful, super cheap, and I use it for all of my apps. If you just go to resend.com, and if you're logged in, you will go to the dashboard. So let's log out and take a look at the SEO. And then if you go here, we see that the homepage is email for developers as a title. The search that we see here is being something like this. If we type in email for developers, we see that the result that we get is resend.com. So finally, email for developers, it even has it on a YouTube video, and MailTrap, Mailgun, and some other result, even Y Combinator, where they launch as well. So this search is quite good. It has about 40 search volume for 250 volume globally. But I think we can do some improvements over here. As we see here, if you type in email for developers, you see just resend. The reason for why this happens is that we have the on-page title, the on-page SEO title just being resend. So if you search for resend, you actually do get this. And this is just a brand name search by now. And the reason that they find it is because they have the .com and good backlinks and everything else. So Google will pick it up easily. But the things that we can improve here is improving our on-page SEO title. For example, instead of saying like resend, you would use something like resend email API for developers or email for developers, best API or something, right? Let's see what they have here. Best way to achieve instead of spam folders, transactional marketing emails at scale. If we search for something like this, we see that SendGrid is being shown. And SendGrid is one of the biggest competitors. And even because they have 53,000 volume just for their homepage, for their brand name. And here we see that they rank for email send service. So they're almost even bigger than just email itself. If you type email, they're in position 57, Twilio, SendGrid, email. Best email service has about 12,000 volume. Email services, SendGrid, HubSpot API, Twilio Careers, SendGrid API, best email marketing platforms, also a good keyword, email service providers, free email, best email app, email marketing, SendGrid API, email software, and so on. So Twilio API service and best email services. So all of these go down further in the field. And here we see a lot of other results that SendGrid is ranking for. If we check just SendGrid.com, they are using SendGrid email API and email marketing campaigns. So they decided that this is their best type of keywords that they would like to aim for. For example, if we search just for email API, we see that there's about 700 volume. And for email marketing, it's gonna be a lot more. It's gonna be about 34,000 volume per month. So email marketing, a lot of people are looking for it, but the competition is quite difficult. You have MailChimp, you have Brevo, which is sand and blue. Over here you have Salesforce and all the big people in here, even HubSpot. So it's very hard to compete with this. Recent has about a domain rating of 70, which is very high, but it's still hard to compete with HubSpot, for example, 93 domain rating. And mostly the results that you would get is depending on the domain rating over here. So you can compete with MailChimp, which is also 93 domain rating, and with HubSpot, Campaign Monitor, 90, Neil Patel, Brevo, 90, and Constant Contact, 93. The MailMunch.com is one of the first one that we see that's a little bit different. It's 78, but still very high. Moosend at 83, OptinMonster. It's a huge field. So being segmented down to something lower, email API or email for developers, it's a good decision. And that's something that I would try to aim for on transactional email, for example. Transactional email, if you look for something like this, we see a lot of ads, and then we see even MailChimp again with a 93 domain rating ranking here. PostmarkApp.com with 81 domain rating, Mailgun with 84 domain rating, Zapier, and SendGrid, finally. Even SendGrid is a little bit lower. MailerSend is one of the first ones that we see that has an equal domain rating as Recent. So potentially this could be a good comparison. So MailerSend ranks on their homepage for email any sender and send email, email sending service, email sender, send email. That's quite broad. So they have a lot of blog posts over here that we see. Blog posts, feedback emails, transactional emails explained. So a lot of the best ways to rank here are mostly blog post results. I'll provide a Google Sheets as well. I'm an expert to all your blogs. So you can take a look at this and see if there's something that you can also write about. So for example, here we have the blog post that MailerSend ranks for. For example, here they have a lot of traffic. The traffic value is like the cost per click times the amount of traffic. The volume to get based on position, keywords, and the top keyword that this page is ranking for. And the keyword volume finally, because your page can rank for multiple keywords. And there's about 750. But here it's still a good target to aim for, because for example, maybe you can make a better post about SMTP ports and Recent could rank for this as well. For example, okay, understanding SMTP port 25, 465, and so on. And then you just need to make a better article than this one, and also get a bunch of backlinks to this page. And because you have a similar domain rating, potentially you could rank a little bit better. Let me check real quick for recent.com, what types of stuff you're ranking for. Mostly it's your homepage, recent, and the top keyword is email for developers, as we guessed before. The problem is that the volume is a little bit low, at 40, so you would want to improve a little bit. There is a blog post about React email 2.0, which is more of an announcement. If people Google React email, they see this website, react.email, and then we have brought to you by recent. I think it would be fair to make this a little bit bigger, to see, to say, okay, this is like a big sponsorship, and make the whole header on the top, like part of recent, because this is a high domain rating, and getting a nice backlink from your own website is very helpful as well. Here we see that, okay, you have a backlink, back to your homepage. Here, react.email, I would maybe make this a little bit longer as well. You have the same type of stuff as you did for recent, where you have the title just being exactly the same, so react.email, and then colon, for example, could be very simple, something as a title, or something like this. Go ahead and send emails using React. Here we go. This is a little bit longer, and potentially people are looking for this, and they will understand, okay, this is the one that I'm looking for, based on the longer description, so the click-to-ratio will be a little bit better, or create beautiful emails using React, also a very good one. Here we have recent, finally. But still, being ranking for react.email, together with recent.com is a good strategy, and something that's a lot more difficult for other people. For example, MailerGun cannot do this, or SendGrid cannot do this so easily, so you want to own this target. See, over here we have email image, react.email, NodeMailer. So some of these blog posts, potentially you can try to aim for a higher position, if you have something like email image. You, no, not this one. React.email, React.roadmap, PNPM, Workspace, demo.email, button.react.send.email. All of these are ranking quite okay. React.email templates, you're already number one for this one. React.apple.card.received, email. So some of these could be good, but I don't see any huge advantages right now. So to go back, here we have number one position, you already own this one as number one. Recent, you already own. Email for developers as well. So the other ones could be potentially like NodeMailer, or NodeMailer, let me check the keyword volume for everything related to NodeMailer. If you see it here, we see that we have NodeMailer as a keyword, NodeMailer.gmail. So people are looking how to set it up, and PMNode, NodeMailer, and TypeScript. Here we have the types for NodeMailer. Potentially you could make a blog post like this one, how to send email using NodeMailer.gmail and TypeScript, and then you just add it to your blog as well over here somewhere, or a docs page. Create data transport, Next.js, SendMail, contact form, attachments, Firebase. Some of these could be potentially good ways to get some more traffic. But let me check your blog specifically, and filter down on this one to see what types of blog posts are doing the best. It has been growing a little bit since January this year, and then it has been about steady, about the same. So you did have a lot more pages, but you're not really moving up. So much in the position. Some of the reasons could be that you don't have enough backlinks back to your blog. So for example, we have a few ones. One of them is like the free new tier. So it's Send.dev, or Superbase, or Railway app, other ones, but then it dies out, I think. So the amount of total backlinks is about 144 domains, which is not bad, but your top pages are mostly getting a little bit of traffic, and the best one is React email, but then again, it's at position nine. The other ones are recent pricing at position three, but that's, people are already familiar with recent, so it's not really useful. Badge emails, how to send a badge API. I think your blog posts are good, but they always type like blogs that are introducing something, or it's like a changelog, or like an example, but what you would want to do is focus more on content marketing. You only have 34 pages, and I think most of these are announcements. So you would want to create a blog strategy, similar to MailerSend, where you're talking about SMTP codes and SMTP points, feedback emails, how to collect, creating feedback emails, like results, for emails and templates, like what is a feedback email example, and if you focus on SaaS startups, or B2B SaaS startups, for example, about email security, or sending an email in Ruby, for examples, or sending an email in Node.js, for examples, how to send email in Node.js. We see at least three schools is ranking for this, and there's a random medium blog post, not how to send an email in. If we filter down on this one, the best results are how to send automatic emails in Outlook, how to send recurring emails in Outlook, so mostly Outlook Gmail, and MassEmails in Outlook, yet it's not super useful, not specifically for developers, and that's a bit the issue sometimes with very specific products. So most of these are for Gmail and Outlook, and not like Ruby, or JavaScript, or Node.js, but it still can be helpful to write about them. The results that we see here are either MailTrap, this medium blog post, if you check just the medium blog post that is ranking for here, you see the types of keywords that they use. So how to send email in Node.js, about 30 volume, and the results that are ranking is V3 School, so this is like a very old example. I'm pretty sure this is not really up to date anymore. Ideally, you want to write something better with Node Mailer and then introduce React email that you made, and add some more examples for users. And the people who type this in, you can give them a free tier for Resend anyway. Stuff like email notifications, DNS records, feedback emails, all these are very useful. So I would just try to go to this list, see what is useful for you, and try to have something similar. If you check for some other competitors, for example Mailgun, we see that they also have similar blog posts, and the other things that they're ranking for are not super common. So they have Spam Email Sender as a product, GitHub for Students, but probably the best results for them are also the blog. And they have about 368 pages. I'll make an export of this as well, so you can take a look. It's sorted by the amount of traffic that they get for all these pages. So take a look here. The next one is HubSpot. This is the overall blog, only for HubSpot. So their best articles are getting a lot of traffic, but it's very hard to rank for these. They have one of the best blogs in the world, and they have one of the best domain ratings. So I wouldn't copy it directly. So stuff like famous quotes, resignation letters, shrug emoji, all these get a lot of traffic, but not a lot of sales, so they're able to write any type of content just to get some results. So MailChimp.com, also very similar. They're super big. They have about like 680,000 volume just on MailChimp as the word. So they're one of the biggest ones, and they focus on digital marketing as a top keyword of 330 volume. And it's also very hard to compete with this. I would also skip this one, but it's worth taking a look to see what they're doing. Campaignmonitor.com, they have BCC email as one of their top keywords. And that's just like an explanation page. For example, what is, what does CC and BCC mean in email? So that's what they're ranking for. This could be also part of your blog strategy. They have it as well as slash resources and slash blog, two different ones. This might just be like a reason internally why they decided to do this, because they also have a glossary. But in any case, it doesn't mean that you have to do this. You can just have one blog path where you host everything. Also, if you have something like your blog and you feel like, okay, we only want like useful announcements here, underwater one about helping developers of stuff, you can still do the same strategy and have a slash resources. We have a similar blog, but it's not like announcements only. It's more content marketing, helpful feedback, like resource guides, like how to whitelist emails, stuff about email developability, email blasts, email marketing journey. A lot of these seem to be very good. So I will give you this Google sheet as well of the first 1000. Here we have neilpatel.com. He ranks for everything. So that's something that we can skip as well. Breville, one of those sand and blue renames, they rank for email marketing, mass email sender, but their blog is in different languages. So that's one of the ways that they try to get a little bit more traffic than the big competitors in email. So email marketing platforms, that's a blog post that you should try to write as well. So I'll give you a list of this as well and the notion report. And as you can see, they're also focused mostly on a blog strategy. The blog strategy seems to work a lot for all of these examples, constant contact, also the blog, mostly our blog. The best results is to get more traffic, more backlinks, because they get backlinks to the blog and it just improves their own domain rating. The reason that MailChimp has so much domain rating is because they also have a very high quality blog that works really well. So I'll give you all of these exports so you can take a look and see what type of stuff you can improve for your own blog. But otherwise, except for the blog strategy, I would try to see if you can improve the on-page SEO for recent. For example, here, add some more information to your title, make them up to 60 characters. This is a little bit too short and the easiest way that you can do this is check out the site audit free for Ahrefs and sign up for the free SEO audit tool. And this will scan your entire website and tell you where your title is too short, too small, and it's free. You don't have to sign up for Ahrefs yourself, but this will give you a lot of the feedback that you would need. And you can also check this out for your blog. For example, you're missing canonical reels. You might be able to improve some of your descriptions, make them a little bit longer. You have like text stuff in your headings in your H2 for some reason. And you can add structured data and you can do an entire crawl of your entire website. For example, about recent, it's a little bit too short. But it seems to me that the best ways to rank for you is focusing on your blog and writing more resources, more helpful content for people. I would try to focus on this. All right, good luck.