0:00 Hey everyone, today we're taking a look at rally.co. 0:03 You can ditch the back and forth emails and streamline your scheduling process and save 0:07 time. 0:09 You can create a page like this where people can, for example, have a monthly meetup, and 0:13 then participants can be invited, for example, Arthur, Samantha, Wendy, and they can select 0:18 their availability for this period and decide, okay, I can meet at this time, and when everyone 0:23 is green, such as these specific times, you can schedule an event. 0:29 That's basically like a scheduling poll. 0:31 There's a few competitors to this. 0:34 Scheduling poll, this is the word that we'll be using, or availability poll. 0:39 So RSVP, two-way alternative, free scheduling poll. 0:43 And if we check the domain rating, we see that we have about a 52 domain rating with 0:50 about 60,000 backlinks from 800 domains. 0:54 The traffic has been growing just a little bit. 0:56 Let's take a look at the top pages that we have here. 1:00 Rally, the brand name itself for the homepage, is ranking quite well. 1:04 If we Google Rally, we see that we have the homepage, and then Google gives us a few site 1:10 links. 1:11 They translate it even in German, because I'm in Switzerland, it shows up. 1:16 Otherwise, we have free scheduling poll, which also people Google, for example, like this, 1:22 and then we get those results, right? 1:24 So SurveyMonkey, free scheduling poll, and some other ones over here. 1:29 So the creator poll goes to the docs and introduction. 1:34 So we have a GitHub, we have SeveTools, Docker, YouTube, Twitter, Trustpilot, for the top 1:42 10 pages for the brand name, and we are number one. 1:45 So here we see Luke Feller made Rally.co, and it's an open-source scheduling collaboration 1:51 tool. 1:52 Let's check the title to see what we have. 1:55 So the Rally, the title is Schedule Group Meetings. 1:59 If people Google Schedule Group Meetings, it's a very low volume, so it's about 20. 2:05 The traffic potential is 200,000. 2:07 So people who generally rank for these pages also rank for other ones. 2:11 So if we check the related terms, we see generally what people also use instead of Schedule Group 2:18 Meetings. 2:20 These pages who also rank for Schedule Group Meetings also rank for Google Doodle, Calendly. 2:25 Doodle as an example has a very big brand name. 2:28 They have about 240,000 search volume, and globally about 1.2 million search volume. 2:33 They get a lot of clicks, and they are one of the most famous ones in the game. 2:37 So Google Doodles, of course, as well, but it doesn't make sense because it's more about 2:41 the logos, right? 2:42 But Doodle is still ranking. 2:44 And some other competitors we see here is When to Meet. 2:48 When to Meet has also not such a great design, not such a great SEO title, but they're still 2:53 getting a lot of backlinks, I think, and that's why they're ranking. 2:57 And maybe the page is very simple because it just has the tool itself that's easy to 3:03 use for people. 3:05 So someone made a better When to Meet, also open source. 3:09 So potentially, you could also mention Rally.co here, and also in the other ones because we 3:16 see that in Google, this one is ranking very well, right? 3:19 So we have the official brand and then Reddit. 3:22 So this is like a very good opportunity to say, OK, I made a better When to Meet because 3:27 everyone is spamming this as well, and that will get you really nice results. 3:32 So it's also similar to Doodle.com. 3:36 You can make a When to Meet alternative on your website. 3:39 And if we have, for example, a Doodle alternative, this page could be very similar. 3:43 It just needs to be a little bit more detailed. 3:45 For example, here on Doodle.com, we can see that it's showing up here, and the post is 3:53 just a little bit longer. 3:54 Here, it's very short. 3:55 The title and the description is just different, but everything else is very much the same. 3:59 Meanwhile, like the Doodle.com, they also have an alternative page, but they write out 4:06 a little bit more head-to-head. 4:07 This is a summary. 4:08 They talk about mobile access, app integration, collaborative features, advanced features, 4:13 why Doodle is a top choice, what is When to Meet, so introducing Doodle. 4:18 So they are very detailed in this, and if we check Doodle, they are their own alternative. 4:26 If we Google Doodle alternative, let's see what we have here in the USA, there's about 4:31 a search volume of 200 up to 5,000 globally, and the people that are ranking are Gartner, 4:36 Reddit, and Rally.com. 4:38 So this is really good, actually. 4:41 Potentially you can get a little bit better results by getting a few backlinks to this 4:45 page. 4:46 So Rally.com, just figure out if you can add a few more backlinks here, and I think you 4:52 should be able to rank just a bit higher than the other one. 4:55 But this is quite good, so this will probably get you decent results. 4:59 Calendly, Schedule AI, When to Meet, Teams Meeting, Google Poll, Scheduling App. 5:06 So Scheduling App is also a good one. 5:09 So we have all these calendars that are free, Calendly, Doodle again, and so on, Meeting 5:16 Planner. 5:17 So let's go back and Schedule Group Meetings, Open Source Meeting Schedule, Free Scheduling 5:22 Tool, Open Source Group Meeting Schedule, Schedule Group Meetings for These. 5:26 I still like the word here that you're using, like Scheduling and Collaboration Tool. 5:31 Collaboration Tool is very unspecific, but Scheduling Tool, I think that's the main keyword. 5:38 And we can confirm this by looking at the keywords here, we see that it has a very high 5:43 difficulty domain rating, keyword difficulty of 94, which means super high, you need 1,200 5:49 preferring domains to rank in the top 10. 5:52 But it does have a lot of potential, mostly because Doodle is also here. 5:56 The keyword is being used mostly in the United States, and the keyword's idea is that we're 6:02 matching for, here are mostly Scheduling Tool, Meeting Scheduling Tool, Group Scheduling 6:07 Tool. 6:08 So Group Scheduling Tool, potentially just a little bit better than, how does this go, 6:14 Scheduling Tool? 6:15 Is it? 6:16 Schedule Group Meetings, Group Scheduling Tool, yeah, it's just a little bit better. 6:23 Group Scheduling Tool is just a little better than Schedule Group Meetings, so it has just 6:27 a little bit more keyword volume, so potentially if you just change this, it's already a little 6:33 bit of a better result. 6:35 So if we check this and search simply for words that include group in the related terms, 6:45 we will see a small selection of links as well, like Group Scheduling, Group Calendar 6:51 Scheduling, Group Meeting Scheduler, Group Scheduling Tools. 6:55 So Group Scheduling Tool, I think it's maybe a little bit better than Schedule Group Meetings, 7:00 so really it's a Group Scheduling Tool, and or Scheduling Tool. 7:05 So Scheduling Tool is working quite well for your page as well, because you get a lot of 7:09 traffic here, and the keywords that we rank for are quite nice. 7:13 So if we check here, sort by volume, we see that Free Scheduling Poll is also writing 7:19 When to Meet Poll, where you don't have this position that well. 7:24 So you could make a similar page, just copy Free Scheduling Poll, and call it When to 7:29 Meet Poll, and then change the title, change the title here, change the description a little 7:35 bit, change the h1, and then also change the URL to be more specific to that. 7:42 There's maybe a few other alternatives, like Doodle Poll for free, or Sketching Poll, that 7:47 could give you good opportunities. 7:49 If we check the overall keywords for your page, we see that the best keywords overall 7:55 are like Doodle Poll, so you're ranking for that on Best Doodle Alternative, Rally, Create 8:01 a Poll, so you rank here on the Workflows.create, which is good, but I think this could be better 8:10 maybe, just have a page like this is going to be noindexed, I'm guessing. 8:17 So potentially what you could do here, if this page is accessible and searchable, yes, 8:24 it is. 8:25 So the keyword difficulty in the keywords here are Rally, because it's showing up as 8:29 a site link. 8:30 But try to change this new poll page just to make it a little bit longer. 8:34 So also make it similar to this, where you say Create a Poll, Make a Poll in Minutes, 8:40 Create a Poll, Online Polls is a free poll maker, Make a Poll in Minutes. 8:44 So something like this, or Create a Poll for Free with Rally, or for Scheduling, Calendar, 8:54 and then add a little bit more things in the bottom if people didn't enter anything, such 8:59 as how to use this poll maker, how to schedule events. 9:04 So like a quick on-page SEO page, if we check some of these top results, I'll be able better 9:12 to explain what I mean. 9:13 So for example, Doodle also has a page called Poll Maker, so Create Online Polls fast with 9:19 Doodle Poll Maker, and they just have a little bit of information. 9:22 So this could be a blog post or an independent page. 9:25 So how to create a free online poll? 9:26 Add a video, add some screenshots of your tool above, add examples. 9:33 Similarly to Google Forms, they also have some information, screenshots on the left, 9:37 a screenshot on the right, information, as step one, two, three, and then compliance, 9:42 security, FAQ, and so on, pricing. 9:45 This page, for example, PayupPollMaker.com also has a form in the top, similar to you. 9:50 What you could do is hide some of these sections and just have it a bit more step by step. 9:55 So where they highlight specific parts in different tabs, you could also have it in 10:00 a similar way. 10:01 So title, description, and then calendar a little bit lower, potentially, so that you 10:07 can show more of this information. 10:08 So how to make a poll, one, two, three, you need to have this information below here on 10:13 this page as well. 10:14 Also some helpful advice and an FAQ, and you'll be able to rank better for this, especially 10:20 if you improve the on-page SEO a little bit. 10:23 So if we compare here to Make a Poll in Seconds, you have a similar title, Make a Poll in Seconds, 10:28 free and unlimited, and then Rally instead of this, then a similar description and a 10:33 similar H1, use the number one rated poll maker, Create a Poll in Seconds, very simple, 10:38 and then have the name be more like poll maker. 10:41 And that will be a lot drastically better, especially if you change the canonical URL, 10:45 you improve the meta title, which is now too short, and the description make it longer, 10:51 and improve the headings in a similar way to your competitor. 10:53 And this page for Create a Poll will get you ranked a lot better than what you have 10:59 now. 11:00 It will also rank probably for these results that are showing here, right? 11:04 So Workflows Create, Make a Poll will also rank for it, When to Meet Poll will be for 11:10 you, doodle stuff will be more in this plus alternative page. 11:14 Free Meeting Scheduler, potentially you could get this as a better result. 11:17 And a similar page, instead of Free Scheduling Poll, Make a Free Meeting Scheduler. 11:24 Again, new landing page with new text and everything. 11:27 So how to create a poll is ranking for this, the Create a Poll page if you want it. 11:33 But I would add a small blog, because I don't see a blog on your website. 11:40 Let's check your top pages. 11:42 Yeah, you do have a blog. 11:43 So if you do have a blog, I would either improve your Workflows Create page, and then explain 11:50 more in depth how to create a poll. 11:51 This is nice, but this could have a lot more information, like for a video, the things 11:56 that we saw. 11:57 If we Google how to create a poll, a scheduling poll. 12:01 People Google this sometimes. 12:03 And the results that we see here are, for example, Calendly, Meeting Poll is the easiest 12:09 way for everyone to plan a time. 12:10 And then it has a table of contents and a lot of information. 12:13 So like intro, testimonial, images, simple use, examples. 12:19 So this is quite like a long and comprehensive blog post. 12:22 So you would have something like this as well on your blog, specifically focused for the 12:28 keywords that you want to rank for. 12:30 Because right now you're mostly ranking for the homepage, the Free Scheduling Poll landing 12:34 page, and the Dodo Alternative, and then also the Availability Poll. 12:38 So you, and to summarize, you should focus on improving a few more of those keywords 12:44 and making unique landing pages, improve your blog to focus again on all your keywords that 12:49 you already have, and make those blog posts. 12:54 The thing that I wanted to check finally is check a few of your backlinks and see what 13:00 we're seeing here. 13:03 So I feel like Dodo, they have a huge backlink profiles. 13:08 They have about 2.7 million or a million backlinks with an 88 domain rating, and they 13:15 rank for a lot of stuff. 13:16 So their top pages are Zulupo, so they're super popular, right? 13:20 They just have a lot of pages, but I think they have a lot of backlinks because they 13:25 get these nice backlinks where people can schedule a poll. 13:29 For example, press here to subscribe. 13:32 And then it's like a meeting to vote for an escape game somewhere. 13:37 Yeah, so all of these are getting them nice backlinks, for example, from this website. 13:44 I'm not seeing that right away for you. 13:47 Let's check, for example, if we have there referring the target to real and we filter 13:53 on meeting. 13:53 So these are all the meeting scheduling apps. 13:56 They have about 5,000 links from these pages, and all of these are potential customers. 14:01 One way you can reach out to them is also like offer, hey, if you want to do a free 14:05 meeting, you can reach out to these emails by using a tool like linkdr.com. 14:10 And then you start a link building campaign. 14:13 You email everyone in this list and say, okay, I saw you using Dodo. 14:18 What about you use our open source version? 14:20 We can set you up, right? 14:22 And this will get you a few more potential customers. 14:25 So this is a really good strategy to reach out to these 5,000 plus Dodo customers. 14:30 And this is a little bit more beyond SEO, but still very helpful. 14:34 But otherwise, I'm not right away seeing, yeah, you have these invite pages. 14:41 So this is good. 14:42 I'm guessing you just need a few more customers to have the same impact as Dodo.com has, but 14:47 your domain rating is already good-ish. 14:50 It just needs to grow, and that will grow automatically, I guess, over time as you get 14:53 a bit more, a few more customers. 14:56 So here we have the signup. 14:59 You have the indexability. 15:01 And that's about it. 15:04 Is this page being hidden? 15:06 You don't, your robots.txt is not working for app. 15:09 So I would fix that for sure. 15:11 Here we have the signout and API. 15:13 That's about it. 15:14 So make sure that you fix that robots.txt. 15:16 That will help you get ranked. 15:18 One thing that you're going to add is also like a sitemap for all your meeting links. 15:22 And finally, if you have a page here, this goes to app. 15:27 But I would, yeah, okay, you have a link in the bottom, rally.co. 15:32 But let's check the backlinks for Dodo. 15:35 If we have a page like this one, participate or organize. 15:39 They rank, yeah, they link back to the homepage. 15:43 Okay, there's Dodo.com. 15:44 This goes to the dashboard where you can log in or log in, sign up, create a Dodo. 15:50 So this create a Dodo page goes to the create a poll page that you would have. 15:55 So this gives them a few more backlinks, also the privacy. 15:58 So you spread out that link equity that you get from these different backlinks from customers. 16:02 In any case, yeah, just for backlinks, you're doing okay. 16:06 Just get more customers, potentially get a few more specific backlinks for your landing pages 16:11 and try to build more landing pages, build a blog and try to improve over time and good luck.
LinkDR
