Full Video Transcript

Hey everyone, today we're taking a look at rally.co. You can ditch the back and forth emails and streamline your scheduling process and save time. You can create a page like this where people can, for example, have a monthly meetup, and then participants can be invited, for example, Arthur, Samantha, Wendy, and they can select their availability for this period and decide, okay, I can meet at this time, and when everyone is green, such as these specific times, you can schedule an event. That's basically like a scheduling poll. There's a few competitors to this. Scheduling poll, this is the word that we'll be using, or availability poll. So RSVP, two-way alternative, free scheduling poll. And if we check the domain rating, we see that we have about a 52 domain rating with about 60,000 backlinks from 800 domains. The traffic has been growing just a little bit. Let's take a look at the top pages that we have here. Rally, the brand name itself for the homepage, is ranking quite well. If we Google Rally, we see that we have the homepage, and then Google gives us a few site links. They translate it even in German, because I'm in Switzerland, it shows up. Otherwise, we have free scheduling poll, which also people Google, for example, like this, and then we get those results, right? So SurveyMonkey, free scheduling poll, and some other ones over here. So the creator poll goes to the docs and introduction. So we have a GitHub, we have SeveTools, Docker, YouTube, Twitter, Trustpilot, for the top 10 pages for the brand name, and we are number one. So here we see Luke Feller made Rally.co, and it's an open-source scheduling collaboration tool. Let's check the title to see what we have. So the Rally, the title is Schedule Group Meetings. If people Google Schedule Group Meetings, it's a very low volume, so it's about 20. The traffic potential is 200,000. So people who generally rank for these pages also rank for other ones. So if we check the related terms, we see generally what people also use instead of Schedule Group Meetings. These pages who also rank for Schedule Group Meetings also rank for Google Doodle, Calendly. Doodle as an example has a very big brand name. They have about 240,000 search volume, and globally about 1.2 million search volume. They get a lot of clicks, and they are one of the most famous ones in the game. So Google Doodles, of course, as well, but it doesn't make sense because it's more about the logos, right? But Doodle is still ranking. And some other competitors we see here is When to Meet. When to Meet has also not such a great design, not such a great SEO title, but they're still getting a lot of backlinks, I think, and that's why they're ranking. And maybe the page is very simple because it just has the tool itself that's easy to use for people. So someone made a better When to Meet, also open source. So potentially, you could also mention Rally.co here, and also in the other ones because we see that in Google, this one is ranking very well, right? So we have the official brand and then Reddit. So this is like a very good opportunity to say, OK, I made a better When to Meet because everyone is spamming this as well, and that will get you really nice results. So it's also similar to Doodle.com. You can make a When to Meet alternative on your website. And if we have, for example, a Doodle alternative, this page could be very similar. It just needs to be a little bit more detailed. For example, here on Doodle.com, we can see that it's showing up here, and the post is just a little bit longer. Here, it's very short. The title and the description is just different, but everything else is very much the same. Meanwhile, like the Doodle.com, they also have an alternative page, but they write out a little bit more head-to-head. This is a summary. They talk about mobile access, app integration, collaborative features, advanced features, why Doodle is a top choice, what is When to Meet, so introducing Doodle. So they are very detailed in this, and if we check Doodle, they are their own alternative. If we Google Doodle alternative, let's see what we have here in the USA, there's about a search volume of 200 up to 5,000 globally, and the people that are ranking are Gartner, Reddit, and Rally.com. So this is really good, actually. Potentially you can get a little bit better results by getting a few backlinks to this page. So Rally.com, just figure out if you can add a few more backlinks here, and I think you should be able to rank just a bit higher than the other one. But this is quite good, so this will probably get you decent results. Calendly, Schedule AI, When to Meet, Teams Meeting, Google Poll, Scheduling App. So Scheduling App is also a good one. So we have all these calendars that are free, Calendly, Doodle again, and so on, Meeting Planner. So let's go back and Schedule Group Meetings, Open Source Meeting Schedule, Free Scheduling Tool, Open Source Group Meeting Schedule, Schedule Group Meetings for These. I still like the word here that you're using, like Scheduling and Collaboration Tool. Collaboration Tool is very unspecific, but Scheduling Tool, I think that's the main keyword. And we can confirm this by looking at the keywords here, we see that it has a very high difficulty domain rating, keyword difficulty of 94, which means super high, you need 1,200 preferring domains to rank in the top 10. But it does have a lot of potential, mostly because Doodle is also here. The keyword is being used mostly in the United States, and the keyword's idea is that we're matching for, here are mostly Scheduling Tool, Meeting Scheduling Tool, Group Scheduling Tool. So Group Scheduling Tool, potentially just a little bit better than, how does this go, Scheduling Tool? Is it? Schedule Group Meetings, Group Scheduling Tool, yeah, it's just a little bit better. Group Scheduling Tool is just a little better than Schedule Group Meetings, so it has just a little bit more keyword volume, so potentially if you just change this, it's already a little bit of a better result. So if we check this and search simply for words that include group in the related terms, we will see a small selection of links as well, like Group Scheduling, Group Calendar Scheduling, Group Meeting Scheduler, Group Scheduling Tools. So Group Scheduling Tool, I think it's maybe a little bit better than Schedule Group Meetings, so really it's a Group Scheduling Tool, and or Scheduling Tool. So Scheduling Tool is working quite well for your page as well, because you get a lot of traffic here, and the keywords that we rank for are quite nice. So if we check here, sort by volume, we see that Free Scheduling Poll is also writing When to Meet Poll, where you don't have this position that well. So you could make a similar page, just copy Free Scheduling Poll, and call it When to Meet Poll, and then change the title, change the title here, change the description a little bit, change the h1, and then also change the URL to be more specific to that. There's maybe a few other alternatives, like Doodle Poll for free, or Sketching Poll, that could give you good opportunities. If we check the overall keywords for your page, we see that the best keywords overall are like Doodle Poll, so you're ranking for that on Best Doodle Alternative, Rally, Create a Poll, so you rank here on the Workflows.create, which is good, but I think this could be better maybe, just have a page like this is going to be noindexed, I'm guessing. So potentially what you could do here, if this page is accessible and searchable, yes, it is. So the keyword difficulty in the keywords here are Rally, because it's showing up as a site link. But try to change this new poll page just to make it a little bit longer. So also make it similar to this, where you say Create a Poll, Make a Poll in Minutes, Create a Poll, Online Polls is a free poll maker, Make a Poll in Minutes. So something like this, or Create a Poll for Free with Rally, or for Scheduling, Calendar, and then add a little bit more things in the bottom if people didn't enter anything, such as how to use this poll maker, how to schedule events. So like a quick on-page SEO page, if we check some of these top results, I'll be able better to explain what I mean. So for example, Doodle also has a page called Poll Maker, so Create Online Polls fast with Doodle Poll Maker, and they just have a little bit of information. So this could be a blog post or an independent page. So how to create a free online poll? Add a video, add some screenshots of your tool above, add examples. Similarly to Google Forms, they also have some information, screenshots on the left, a screenshot on the right, information, as step one, two, three, and then compliance, security, FAQ, and so on, pricing. This page, for example, PayupPollMaker.com also has a form in the top, similar to you. What you could do is hide some of these sections and just have it a bit more step by step. So where they highlight specific parts in different tabs, you could also have it in a similar way. So title, description, and then calendar a little bit lower, potentially, so that you can show more of this information. So how to make a poll, one, two, three, you need to have this information below here on this page as well. Also some helpful advice and an FAQ, and you'll be able to rank better for this, especially if you improve the on-page SEO a little bit. So if we compare here to Make a Poll in Seconds, you have a similar title, Make a Poll in Seconds, free and unlimited, and then Rally instead of this, then a similar description and a similar H1, use the number one rated poll maker, Create a Poll in Seconds, very simple, and then have the name be more like poll maker. And that will be a lot drastically better, especially if you change the canonical URL, you improve the meta title, which is now too short, and the description make it longer, and improve the headings in a similar way to your competitor. And this page for Create a Poll will get you ranked a lot better than what you have now. It will also rank probably for these results that are showing here, right? So Workflows Create, Make a Poll will also rank for it, When to Meet Poll will be for you, doodle stuff will be more in this plus alternative page. Free Meeting Scheduler, potentially you could get this as a better result. And a similar page, instead of Free Scheduling Poll, Make a Free Meeting Scheduler. Again, new landing page with new text and everything. So how to create a poll is ranking for this, the Create a Poll page if you want it. But I would add a small blog, because I don't see a blog on your website. Let's check your top pages. Yeah, you do have a blog. So if you do have a blog, I would either improve your Workflows Create page, and then explain more in depth how to create a poll. This is nice, but this could have a lot more information, like for a video, the things that we saw. If we Google how to create a poll, a scheduling poll. People Google this sometimes. And the results that we see here are, for example, Calendly, Meeting Poll is the easiest way for everyone to plan a time. And then it has a table of contents and a lot of information. So like intro, testimonial, images, simple use, examples. So this is quite like a long and comprehensive blog post. So you would have something like this as well on your blog, specifically focused for the keywords that you want to rank for. Because right now you're mostly ranking for the homepage, the Free Scheduling Poll landing page, and the Dodo Alternative, and then also the Availability Poll. So you, and to summarize, you should focus on improving a few more of those keywords and making unique landing pages, improve your blog to focus again on all your keywords that you already have, and make those blog posts. The thing that I wanted to check finally is check a few of your backlinks and see what we're seeing here. So I feel like Dodo, they have a huge backlink profiles. They have about 2.7 million or a million backlinks with an 88 domain rating, and they rank for a lot of stuff. So their top pages are Zulupo, so they're super popular, right? They just have a lot of pages, but I think they have a lot of backlinks because they get these nice backlinks where people can schedule a poll. For example, press here to subscribe. And then it's like a meeting to vote for an escape game somewhere. Yeah, so all of these are getting them nice backlinks, for example, from this website. I'm not seeing that right away for you. Let's check, for example, if we have there referring the target to real and we filter on meeting. So these are all the meeting scheduling apps. They have about 5,000 links from these pages, and all of these are potential customers. One way you can reach out to them is also like offer, hey, if you want to do a free meeting, you can reach out to these emails by using a tool like linkdr.com. And then you start a link building campaign. You email everyone in this list and say, okay, I saw you using Dodo. What about you use our open source version? We can set you up, right? And this will get you a few more potential customers. So this is a really good strategy to reach out to these 5,000 plus Dodo customers. And this is a little bit more beyond SEO, but still very helpful. But otherwise, I'm not right away seeing, yeah, you have these invite pages. So this is good. I'm guessing you just need a few more customers to have the same impact as Dodo.com has, but your domain rating is already good-ish. It just needs to grow, and that will grow automatically, I guess, over time as you get a bit more, a few more customers. So here we have the signup. You have the indexability. And that's about it. Is this page being hidden? You don't, your robots.txt is not working for app. So I would fix that for sure. Here we have the signout and API. That's about it. So make sure that you fix that robots.txt. That will help you get ranked. One thing that you're going to add is also like a sitemap for all your meeting links. And finally, if you have a page here, this goes to app. But I would, yeah, okay, you have a link in the bottom, rally.co. But let's check the backlinks for Dodo. If we have a page like this one, participate or organize. They rank, yeah, they link back to the homepage. Okay, there's Dodo.com. This goes to the dashboard where you can log in or log in, sign up, create a Dodo. So this create a Dodo page goes to the create a poll page that you would have. So this gives them a few more backlinks, also the privacy. So you spread out that link equity that you get from these different backlinks from customers. In any case, yeah, just for backlinks, you're doing okay. Just get more customers, potentially get a few more specific backlinks for your landing pages and try to build more landing pages, build a blog and try to improve over time and good luck.