0:00 Hey everyone, today a little bit different. 0:01 We'll be looking at outdoor table tennis. 0:04 This is Pop World. 0:06 They are already in Australia, but they want to grow in the United 0:09 States and the rest of the world. 0:11 So let's take a look at the website and see what kind of things we can improve, 0:14 what kind of things we see right away. 0:17 So the first thing that we check is Ahrefs to see how the Ahrefs 0:23 results are showing up for us. 0:24 So we see that over the last few years, they had ups and downs in 0:28 organic traffic and page traffic. 0:30 They have a domain rating of nine and it lowered in the last year. 0:33 And so they lost some backlinks. 0:35 If we see the blue chart, the blue line on the chart, we see that the referring 0:39 domains has been lowering a little bit. 0:40 This could be true different reasons, but let's take a look first at the 0:45 traffic by location. 0:45 We see that indeed in Australia, they're trending high. 0:49 And here in the United States, they are a little bit slower, just 3% of the 0:53 share, but it's growing just a little bit. 0:56 If we compare the top five on the chart, we see that over the previous time, 1:00 Australia has been moving the highest or has been the highest every single time. 1:05 And the amount of organic keywords is the amount of keywords pages that they rank 1:08 for, and this has been also mostly stable. 1:11 So while they have maybe been doing some SEO, maybe not, it 1:15 hasn't moved around that much. 1:17 So for them, what are the domains that we see here? 1:20 What most is going to be Australia here and the organic competitors, we can check 1:25 their organic competitors here and then see how they're doing. 1:28 And then if we compare it to the previous year, we see who has been moving up or 1:33 who has been stagnant or has remained about the same. 1:38 This helps us understand like what competitors are doing, what they're 1:41 working on and how they are moving around. 1:44 So Popworld is the blue one and we see here, mostly it moved up just a little 1:49 bit from 100 searches per month to about 250. 1:53 So they have moved a little bit higher, but the ones that seem to have made big 1:58 changes or big wins is this one and the tenniswarehouse.com.au. 2:06 They have moved up the most. 2:07 So they have a lot of traffic. 2:09 They went from the green dotted line to the big one. 2:12 So then we can take a look first at the ones that are making the most effort and 2:17 growing, and that would be tenniswarehouse.com.au. 2:20 The other one that we can check is outablesports.com.au and then we can see 2:25 what things that they're doing well that have led them to growth and what kind of 2:30 competitor keywords we don't, for example, have. 2:33 So both of these websites are somehow not secure. 2:37 So they show a warning if you visit on HTTP, but now it seems to show up. 2:42 So tenniswarehouse.com.au, they have a 32 domain rating and they are 2:48 very clear on what their traffic is. 2:51 Meanwhile, pop.world has a way different layout. 2:54 It shows a lot more random information and they have some of these special designs. 3:00 So it's like red text with low contrast on the page. 3:04 I think this might be picked up by the page speed inspector as well. 3:09 And meanwhile, this one has a newsletter and it has a clear tennis thing. 3:12 So you immediately know what it's about. 3:15 And then on the homepage, they say the largest range of tennis gear online, 3:19 superior service, ship fast. 3:22 And meanwhile, here we see the all new Hero Air, engineered for great outdoors. 3:27 So even then, if you're not really familiar with it, it's hard to know that 3:30 it's like table tennis, right? 3:31 That you have to find this word in this block of text and then, or maybe over 3:36 here, just they have it in the, on the image, which is, which doesn't, which 3:42 does have an alt tag, but it doesn't really help for search. 3:45 You ideally want it to have somewhere where it's very visible. 3:50 For example, if we check the Australia version, that it's in 3:53 the title and the H1 tag here, we see that it's being rendered as 3:57 number one in outdoor table tennis. 3:59 And here in the headings, this might be something that can be approved. 4:03 It's the first heading is missing. 4:05 And this could be the H1 that, for example, they have the largest range 4:09 of table tennis gear online. 4:11 So you could say as a H1 on the top, like the number one in outdoor table 4:16 tennis tables, table tennis tables. 4:18 Yeah, that's, what should I say? 4:20 Right on the top, just like the same size as this one. 4:24 The other result that we see on tablespoise.com.au, we see that for 4:28 example, here they have also like very big text, makes it very clear. 4:32 They have a very simple way of showing all the wares that they have. 4:36 And they have on the top, like a big H1 title, quality game table supplier. 4:40 So for SEO, it's nice, for example, to have a very clear and simple website. 4:46 So think like Amazon, eBay, or even these websites, while they don't have 4:50 like their own unique style and so much, they're very clear. 4:54 They're like very obvious. 4:55 Like the cover itself explains that they're billiard tables. 4:59 The headings are very simple here on the top to find all the 5:01 things that people are looking for. 5:03 But here you see like tables, it's like there. 5:06 This could be definitely improved, like tables, which tables? 5:09 Tennis tables. 5:10 So this is definitely up for improvement. 5:12 So for example, here, if we see that they sell like table tennis, table 5:16 tennis tables, you can shop by category and then we find it right away. 5:20 So then there's no ambiguity and then it's like a simple way of purchasing. 5:24 So like this works really well for e-commerce because you have the reviews, 5:27 you have all the prices being visible and you just scroll down through this page. 5:31 So I wouldn't overthink it too much, especially if you can like 5:34 stuff like pricing, brands. 5:36 This is the only brand, but still it would be very useful to, to have 5:41 it like a more e-commerce shopping way. 5:43 So like simple stuff like Shopify, it definitely works for Google and SEO. 5:47 For a content gap, I don't think it makes a lot of sense if 5:50 you're only doing one brand. 5:52 You probably just want to be visible and see if we check it 5:56 doesn't really make sense. 5:57 Maybe people are looking at table covers, but if you're not really 6:00 selling that stuff, it doesn't make sense. 6:02 For your page speed, if you were checking earlier, yeah, you are 6:05 lacking a little bit in performance. 6:07 Usually you don't have to watch this so much. 6:10 The most important is the Core Web Vitals assessment and 6:12 here it says that it has failed. 6:14 That's mostly what I look at. 6:15 And then you see like the largest content for pain is something that 6:18 could be improved, so that means like it takes five seconds and 6:21 then something pops up later. 6:23 As you can see here, it's loading, loading gray, and then 6:25 it's something shows up. 6:27 Ideally wants us to show up a lot quicker so that you can like preload stuff. 6:31 If it's just like a lot of random content being loaded over here, you 6:35 can use something like pre-render.io to load it slower, so pre-render. 6:41 It's quite popular. 6:43 Click on that. 6:44 Get your JavaScript app to the cloud, index unfound. 6:46 So this helps a little bit, but otherwise if you can just improve 6:49 it, that would also be good. 6:51 So here they also warn you that your background and foreground colors 6:54 do not have sufficient contrast ratio. 6:56 This is quite important as well because Google also cares about accessibility 7:01 and you see it on all the pages. 7:02 This is a weird style and even for me, it's very hard, for example, 7:06 to see what's happening here. 7:07 Ideally, maybe at least make it like white background so 7:10 it doesn't clash so much. 7:12 And I think this would also help for SEO and being like more 7:16 visible, more clear, this would definitely help. 7:19 The other things that you have a shop, actually let's, let's check 7:23 your top pages, we didn't do that yet. 7:25 So your top pages, if we check here, they are, yeah, the AU website. 7:32 So Australia, outdoor tennis table, tennis table, tennis table. 7:37 And we see that you are ranking quite well for this, for images. 7:40 For example, if we search for this, we see these results here in Switzerland. 7:46 And then if we check your results in Australia only, we have to do a special 7:52 search like this one, and then it's filtered to the right GL, HL lines. 7:58 So this helps us quite a little bit to understand more about what 8:02 is being searched in Australia. 8:04 So we see that the keyword volume is 800 up to 5,000 worldwide. 8:08 So there's a lot of volume and demand here in Australia. 8:12 And you want to be listed a little bit higher. 8:15 So it seems here you are sometimes showing up in the images, as we said. 8:20 For example, if we check up world, we are number four. 8:23 So AU number one in outdoor table tennis. 8:26 This is pretty good as a result. 8:28 Maybe what you could do is focus on getting a few more backlinks 8:32 specifically to this page that recommend you. 8:35 Either you can reach out to people also who are getting, who are 8:39 linking to these other top pages. 8:42 One way to find that out is get something like Ahrefs and see what kind 8:48 of backlinks these other people get. 8:50 Sticker Australia, it's a backlink from tabletennis.com.au. 8:55 And balls shop now. 8:56 So I guess it's a, like a affiliate in some way, or that they have a 9:04 partnerships that they recommend each other. 9:08 So that seems to help you over here. 9:11 They have a link to shop. 9:12 Now, if you click on this, you go to this other website that you're checking. 9:17 So they have a nice domain rating and they link to another site. 9:20 So this is a little bit harder to follow than to copy. 9:24 We can check some other ones here. 9:27 So they have a strategy where they have a main website on a .com version, and 9:31 then they have a .com.au version, which Popper doesn't have, but I 9:34 wouldn't recommend that right away. 9:36 Here for table tennis, also very similar. 9:41 Okay. 9:42 So something at least like a guest post, tennis man, they have a 9:45 link here to this other result. 9:47 So either like affiliate, get other blogs, maybe some guest writers about 9:51 tennis, it's going to be a little bit more difficult, but you would have 9:54 to go through a list, for example, see who else is riding on this and try 10:00 to contact and reach out to people. 10:02 Just look through the results, see if there's someone who is like more of 10:06 a blog style and reach out and see if they are able to partner up in some way. 10:11 That would be the ideal way to get backlinks, but it's definitely not easy. 10:16 Otherwise, you can potentially try to improve your results by focusing your 10:22 page more on outdoor tennis, table tennis. 10:24 For example, this one, outdoor table tennis, you're number one, number five. 10:29 You can add, you can try to add more, more of your content over here. 10:33 For example, improve the H2 tags, optimize the results, add some more 10:37 alt tags and see if you can add more mentions of the main keywords. 10:42 So outdoor table tennis, for example, here, you can say here 10:45 are all table tennis, blah, blah, right? 10:48 I removed some of the other content. 10:49 So do some on-page content optimization and see if there's something that you 10:53 can improve compared to the competitors. 10:55 So add, add your keyword more to the H2s and other elements of your page. 11:00 So add a few more keywords. 11:02 That's the only thing that I could recommend here for your other result. 11:06 Somehow you have a slash AU and a slash uppercase AU and Google 11:10 sees that as different pages. 11:12 And to me, they look quite the same, but that's something you could 11:15 improve with a canonical URL, which I would recommend is get Ahrefs site audit. 11:23 So if you get this link, you should be able to add your own website over here 11:27 and then it will crawl your entire website and see what things it can recommend. 11:32 So these two pages should ideally be the same, even though they have a different 11:36 URL, Google somehow sees them as different and this distributes the 11:41 backlink juice into different places. 11:44 So that's something definitely you should do, like technical SEO quick check. 11:48 It's not so complex. 11:49 It will just tell you what to, what things to focus on if 11:51 you just get a free site audit. 11:54 But I would definitely recommend doing that and picking either one 11:57 or the other or for schools. 11:59 So this is outdoor tennis tables as well, the same results. 12:03 So it's more like a site link that you're getting or like an image. 12:07 Let's see if there's something that we can improve here. 12:10 So if you have a page like this, I would recommend improving your titles. 12:15 For example, make it like outdoor table, tennis tables for schools. 12:19 And sort of having like schools in the front and then everything else. 12:22 So you don't repeat the same line, but just optimize the on-page SEO. 12:25 So popular schools, like the best outdoor table, tennis table for 12:30 schools, dash and then pop right in the end. 12:32 So that's something I would recommend to focus on all your titles. 12:37 For example, if you scroll through here, this one could be outdoor 12:40 table, tennis tables in USA, shop now. 12:43 SpinPro, outdoor table, tennis tables. 12:45 This is probably fine because this is probably like a product detail page. 12:49 Yeah. 12:49 Icon US. 12:51 Also again, here you have US and then US as well. 12:54 And they are being seen as two different pages. 12:56 That's like a big technical SEO issue that you should fix. 13:00 Things like FAQ, that's all fine. 13:03 Shop could be something more like a buy table, tennis tables. 13:09 If we check here, Google doesn't really find this one, but it's 13:13 going to be better optimized. 13:15 For example, if you have table, tennis table, people might 13:18 be looking for like buy, right? 13:21 And then if we check the results that Google tells us to autocomplete, 13:25 it will tell us here, buy table, tennis table, big W, best table, 13:30 tennis tables in Australia and so on. 13:33 Here we see that if we type in buy, it gives us a little bit of a different 13:37 result, so it could give us more results that are more based on shopping. 13:42 But that really depends on what people are looking for, right? 13:45 So here we see that buy has about a search volume of 30 to 70, so about 13:49 70 people type in buy first before everything else, and this will help 13:53 you optimize this page for just that buying result, right? 13:57 So they're more ready to buy and add to cart. 14:00 That's what you want them to do. 14:01 So it's not overly complex, this one. 14:04 The other ones, the UI, artwork, case studies, sure. 14:09 I would just focus on like the on-page SEO and fixing the technical SEO and 14:13 see if you can get a bit more backlinks and definitely do a page speed scan 14:19 and improve the contrast ratio. 14:21 I think this is a similar result for USA. 14:24 That shouldn't be overly different. 14:26 Both of these should be able to rank well for both US and Australia. 14:31 Here we see that we have icon-US, so this is a little bit more tricky. 14:35 What you want to do is like if you can switch to countries, so you have like a 14:39 country switch on the bottom left, you go immediately to that icon page so that 14:44 it's more clear that you can switch the countries between the icon in the USA 14:48 and the icon in the Australia. 14:50 And then ideally you have something like popworld.com.au and then the .com 14:57 version that you have internal links and then reflang links to each other. 15:02 But that's a little bit more of a complicated step. 15:04 So I would just recommend making sure that these footer links in the bottom 15:06 left, they link to the other country specifically for that page. 15:11 The only other thing that you would have to do is improving your page titles 15:16 here for those three L's. 15:18 So for example, here we have icon-US. 15:21 You want to be like icon-table-tennis-table-USA or something. 15:28 So instead of US or United States or, and then the shop page would be more 15:33 something like buy table tennis tables in USA or something, right? 15:37 So this will help Google understand more like which region to show it in, but it 15:42 should work a hundred percent automatically because Google, depending on your page 15:45 title and the rest of your result, it will show you the right page depending 15:49 on the user's location. 15:51 So if they type in table tennis tables, that's what it will show you for the 15:54 website. 15:55 So that's about all I can give you as advice and I hope this helps. 16:00 Good luck.
tenniswarehouse.com.au)
alltablesports.com.au)
tabletennis.com.au)