Full Video Transcript

Alex Hormozy is committing a hundred million dollar mistake. I've spent years developing SEO strategies for over 50 plus successful startups and what I've seen with Alex Hormozy is gonna shock you. By the end of this video you'll see exactly why the king of business education is leaving millions on the table to face a SEO strategy, the critical mistakes he's making and how you can learn from his mistakes to not commit them as well. The Hormozy empire a 250 million dollar portfolio with zero SEO strategy. Let me break down Alex's business empire and their current SEO performance. Gymlodge sold for 46.2 million dollars in 2021 but it has virtually zero SEO traffic. Acquisition.com 250 million dollar portfolio but only branded search traffic. Skooled.com it's a co-founder investment it has really good product that let SEO but it's missing a few optimization things. Prestige Labs it's an abandoned supplement brand with really good decent domain rating it's domain rating 57 but it has zero content strategy. Let's start with the Gymlodge SEO disaster. When I pulled up Gymlodge.com and Ahrefs the data was shocking. The domain rating it's a decent authority from natural backlinks, the organic keywords, almost entirely branded search traffic. The content strategy it's a blog that's basically a content dumping ground. The technical SEO is not that great, the title is very short, you're not gonna rank for this, the description is boring, the headings are not that great, the first heading is not H1, you're using a lot of the image links here as headings which is not correct and there's a giant image above the fold. Nobody's really gonna read this. There's no real keyword optimization it's just for some random content with some links like if someone actually visits this page they're definitely gonna stick around. The only non branded keywords they rank for is client finance acquisition and when you visit that page you're greeted with a massive image and all the content below the fold. This is a really SEO 101 failure. There's three things wrong with gym launched SEO. Content load, it's a random blog post with no real keyword strategy, there's a poor page structure, a lot of the critical content is hidden below the fold, there's no attribution tracking, you don't really know which pages actually drive revenue which could be important for a conversion rate optimization and putting more money into the places where you actually get revenue from. Let's take a look at the next website. UseAllen is the invisible sauce. UseAllen there is a mess automation tool has even worse SEO. The domain rating is basically non-existent it's just 1.9. Not so many backlinks, not so much keyword traffic and the things that it does rank for is just Allen software, Allen Alex Hormozy and that's basically it. So the content strategy is just one link on the home page just to sign in that's it and in general the search presence there is just completely invisible for any relevant keywords. There's a classic SaaS SEO mistake. You're kind of assuming your SaaS is way too niche to really be discovered. Prestige Labs, it has a lot of weights at a 40. It has a really high domain rating. It has a domain rating of 58 which is an excellent authority but if you look at the content for Prestige Labs there is really nothing here. There's just a blog post where there is no real traffic or any real content and the blog post is pretty boring. There is just work, the Luna is an offer, it's pretty old and it really reads as creativity. It has no images, no optimization. I mean they didn't really put any effort into this but if you actually would look at the backlinks they have a lot of really good ones. They have a very high domain rating and if you filter by just the best links only they have some really nice backlinks from fortune.com, from Castmagic and from exercise.com. They really have a strong backlink profile. So they're potentially sitting on a gold mine of SEO potential and they're really doing nothing with it. So the pattern I'm seeing across Alex's businesses, it reveals a fundamental misunderstanding of how SEO can amplify business growth. While these companies succeed through paid advertising and personal branding, they're kind of missing the effects of compound organic growth. At LinkDR we've seen how the right SEO strategy doesn't just drive traffic, it builds authority, generates high intent leads and creates sustainable growth that doesn't disappear when you stop paying for ads. At MagicSpace SEO we've seen how the right SEO strategy doesn't just drive a lot of traffic, it really builds authority, it generates a lot of high intent leads, people see you all the time, it creates a lot of sustainable growth, it creates a lot of brand awareness and brand authority and it doesn't disappear when you stop paying for ads. Acquisition.com is the next one. Here's where things get very interesting. Acquisition.com actually has really decent SEO performance but it's completely accidental. It has a very high domain rating of course because he puts all his backlinks from all his businesses just to this domain and the domain rating is 65. It has 13,000 backlinks from 1,700 different domains and he has a lot of traffic that is growing in the last year. But however if you really look down at the specific pages that they're ranking for and the total traffic that they're getting, like most of the traffic is almost 100% from branded searches from Alex's personal brand. Acquisition, Alex Hormozy, Alex Hormozy value equation, 100 million dollar leads, Alex Hormozy podcast, sales scripts, money models and all his other frameworks and books. But if you look at the link building, he has a lot of natural links from everywhere. If we filter on the best links only and really look at all of these top links, he has 98 links from all over the place and they are really super high quality. They're also generating real traffic where real visitors visit from. So this is a 4D building but mostly as a product branding led SEO backlink strategy. They're getting the hardest part of a SEO, link building for free through Alex's personal brand and books. Next one is Skool.com. Here is where Alex really gets his SEO right, even if he doesn't really realize it. Skool really has a genius product led SEO strategy. It has so much user-generated content. It's kind of like a forum style, a content you click through, it has personal pages and the way that it really works well, it's a lot of natural link building. So every community here, every course creator, they link to their own course or profile and this really gets a lot of traffic and domain authority from all over the place. So if you look at the real domain rating for Skool.com, it's massive. They're the top 3,400 website globally. They have a domain rating that is insane with 87 domain rating. They have a lot of traffic and over 4.7 million backlinks from all over the place, from 42 different domains. If you would zoom into the pages that work for them, you see that there's a lot of communities getting a lot of page so this is a really good programmatic SEO strategy because they were able to have 10,000 different pages where they potentially can rank from. So it's a really good engine because there's a lot of compound growth. The more users, the more communities, the more traffic, the more backlinks, everything kind of compounds and you create a lot more organic visibility. It's kind of like Reddit's forums. Everyone creates their own community, they get the original organic blog posts and traffic and it really works well. It's a forum style architecture, similar to Reddit's SEO dominance. Skool is essentially running a Reddit SEO style strategy where the product is the content. Each community post becomes a potential search result. A lot of people create organic content which they put a lot of effort in. If someone asks, for example, how can I do this? What are the best Chachapiti prompts? Someone else in the community will respond and that will come from real experience and real users trust. So Google really likes this. It creates a lot of original content that you can't find anywhere else. So to recap, the three SEO mistakes costing Hormozy millions. Mistake number one, treating SEO as kind of an afterthought. It's building businesses without considering organic search. It's missing high intent commercial keywords like gym business software. There's no real content strategy for top of the funnel awareness. Mistake number two, ignoring technical SEO fundamentals. Some of the pages have a really poor structure. They really need a redesign. There's no keyword optimization and existing content. They just kind of like splattered over the place. There's missing attribution and conversion tracking which I always try to do because you can show the revenue of a SEO, show the ROI of a SEO. And mistake number three, wasted authority and link equity. You're getting so many backlinks, millions of them. You really have to do something with this. Prestige Labs is sitting with DR 57 but almost no content. There's no real cross-linking between the properties. You can link to each other. You can link a blog post from one article and link it to another domain. Here's what I do if I ran a SEO for Alex Ramosi. For gym launch, I would really start with a content audit. Just try to delete all of the no index blog post spam that didn't really rank anyway and just focus on your top three keywords. I always try to focus on the money keywords that actually bring the most value and potential revenue. For gym launch, that would be how to start a gym, gym business plan, fitness studio marketing and maybe potentially some similar one. I would start with a full page redesign. Move all your critical content above the fold. So when a person visits your blog post, they know immediately, wow, this is gonna be an amazing blog post. I have to keep reading this. And finally, you have to add clear CTAs all over the place. If someone is visiting the blog post, you have to hook them in so that they log in, leave their email and then maybe buy something else. And make sure that you track which pages actually bring you revenue. For acquisition.com, you have to target focused funnel content. Target stuff like business valuation, how to sell a company, equity partnership. You have to workshop, you have to do a workshop about lead generation. You have to make some content around how to scale business or business management and add contextual CTAs all over the place. Add a simple link to get an action done by a visitor so that they always know what to do next. For you, Salen, I would start with affordability. The domain rating is way too low. You have to do some data studies on SMS marketing or like a playbook for SMS marketing or explain how SMS marketing can bring customers ROI. Like an ROI cheat sheet or a simple playbook for getting started. And start using that data and the playbooks that you created to do link building. Send press releases out, contact journalists. You're Alex Hermosi, you can probably reach anyone. For Prestige Labs, I would study the number one supplement site, Transparent Labs. They get 160,000 organic traffic with a massive organic value. Comparing just this domain, you have everything in Alex Hermosi's portfolio, this outperforms by a lot. Transparent Labs makes a lot of money with a CEO and it's simple blog posts like how much water should you drink for creatine? I don't know. Or like the protein for Transparent Labs. Or can you put creatine in coffee? The body recomposition diet. Does creatine expire? You have so much potential content people will definitely love. You create a lot of content. You create books, you create Instagram videos, TikTok. You have a full content empire. But you're kind of neglecting SEO, where your high intent, high value visitors are coming from. The million-dollar SEO framework. So based on my analysis, here is the framework that could transform Alex's organic presence. Phase number one. Start with a foundation. Months one to three, you start with a technical SEO audit across all your properties. Make sure that all the articles rank, there's no issues for the content and that there's no development issues or anything else. So that your real content can grow. Start with doing keyword research for each business funnel and do a full content architecture plan. Make sure that all the articles link to each other correctly, that you add links from the homepage, that you have a good sitemap and everything else. So phase two. I would start with a content blitz. From months four to nine, you write a hundred blog posts about selling businesses for getquestion.com. You write a hundred blog posts about scaling management for workshops. You do product-specific content for each of the SaaS tools. The easiest way to do this for most people that don't have a writing team and or if they can't afford one, which is not your case, you would use your existing content on YouTube or Instagram or Twitter or LinkedIn and just expand this into a blog post. Find your best articles, find your best content types or posts and transform into a blog post. Phase number three. You scale and optimize. This is the next few months after everything the foundation has been set. You do a performance analysis. You look where which keywords work, which pages work, which pages actually get you revenue and then you double down on the winners. Make sure that they go from position 5 to position 4, 3, 2, 1. I would run a blitz SEO. So you look at each keyword, look at the position that it's in and then you look at the other competitors in your top 10 results and you see okay maybe they have an image, maybe they have a table, maybe they have better videos on the page and then you add something, you republish it again and after a few weeks you look if that has improved. So this is really data-driven SEO. And then I would do some advanced link building campaigns. Once you have the full content ready, make sure that you spread it around. Add blog posts that you have under your tweets, under your LinkedIn posts, under your Instagram videos. Hey, you want to know more how to launch a gym? Here is the full blog post from A to Z, how to get started. Or if someone subscribes to your email newsletter, you can send them a few emails and say here is the full blog post about how to use creatine and use our best vitamins or nutrition. And I would run conversion rate optimization on all your key landing pages because we know that Google, what they really want is users satisfaction. So you have to make sure that each page meets a user's intent, there is low bounce rate, everyone scrolls deeper into the page, they read more and that they're very happy. So really making your content much better for the user. You can do this with A-B testing tools and I have a full blog video about that in the description below. The real cost of ignoring SEO. Let's just put this into perspective. Alex's businesses generate over $250 million per year. If SEO could increase your qualified leads by just 20%, which is very low, that's millions in additional potential revenue. And you're missing the compound effect. Like if you stop doing paid ads, if you stop posting on Instagram or TikTok or LinkedIn or Twitter, your traffic stops. With SEO, your link building, your content, your positions, it compounds over time. Each blog post that you make really well, it's gonna grow and link to each other, it's gonna gather backlinks and you get more seen in the search results. And finally, also important, if you rank well on Google, you will rank well in Chachapiti, on Perplexity, Cloud and these other AI tools. We have an AI SEO tracker that allows you to monitor your traffic also in the description below. And search visibility also builds brand authority. People see you on the Google search results all the time. They see maybe Prestige Labs show up every time someone searches something and they know, okay, this is a trusted source, they have real authority and when they come to the shopping cart, they're already gonna be convinced. Alex Hormozy has massive business fundamentals. Sales, scaling, but he's missing the organic search opportunity that could multiply his already impressive results. The irony is that he has all the ingredients for SEO success. Authority, natural links from PR and audiences who trust his recommendations. You just need someone to connect the dots. If you want to avoid Alex's SEO mistakes and build a content system that actually ranks and converts, I break down exactly how to do this with my systematic approach to SEO. The link is in the description. It's the same framework that I use to triple organic growth for many startups that I've worked with. And if you're running a business and want my team to audit your SEO strategy like I just did for Alex, drop your URL in the comments. I might feature your site in the next free SEO roast. Remember, SEO isn't just about traffic. It's about building a mode around your business that competitors can't easily replicate with just ad spend or spamming more content.