0:00 Hey everyone, today we're doing a SEO audit for Memo.cards. 0:03 They rebranded from PDF to Anki to now Memo. 0:07 And they actually made one of the coolest looking letters 0:10 that I saw. 0:11 It really explains everything quite well, 0:13 why they did it, why they changed, 0:14 why they're using Memo, what's new, 0:16 their vision for the future and everything else. 0:18 This really makes a blog post look super good 0:21 and helps them create a lot of brand and authority 0:25 that Google really likes. 0:26 However, the keyword that they're ranking 0:29 or trying to rank for is Memo. 0:31 This will be a little bit more difficult to rank 0:33 because, of course, if you type in Memo on Google, 0:36 you will see that a lot of different type of stuff 0:38 is ranking. 0:39 If we look in the US-based search 0:41 using the Ahrefs SEO toolbar in the simulator over here, 0:44 we will see that the results that we get 0:46 are a dictionary page, 0:48 we will see the meaning of Memo, 0:50 a written message, especially in business, 0:52 and the Wikipedia page, Memorandum, 0:55 which explains that a memorandum, 0:57 also known as a briefing note, is a written message 0:59 that is typically used in a professional setting, 1:02 which is similar, mostly correct for our keyword, 1:04 but, of course, not exactly the same. 1:07 We're also using Keywords Everywhere, 1:09 a Chrome extension that I love, 1:10 and it shows us all of this information and data, 1:13 which is the trends data. 1:15 For example, here we see that the trend data for Memo 1:17 has been mostly the same. 1:19 It has a lot of searches, which is really nice, 1:21 but also this is really difficult to rank for. 1:24 If we look at the keywords that, right now, 1:26 Memo.coids is ranking for, 1:28 we will see that the best possible keywords 1:32 are Quizlet, Anki, and Anki Flashcoids. 1:36 Anki Flashcoids is actually ranking really well. 1:38 It's at number 18, 1:39 and this is probably one of the most interesting types 1:43 of keywords that they could rank for, 1:44 because I feel like it's very relevant 1:46 at what they're doing. 1:47 If we type in Anki Flashcoids, 1:49 we see that the keyword difficulty is very high. 1:51 It's 81, but they have a lot of really good traffic, 1:54 and the results we get are different types 1:56 of Wikipedia results for the computer program 2:00 and the official Anki web website. 2:02 But still, we do see some competitors. 2:04 For example, AnkiPro.net, 2:06 that is ranking over here with a domain rating of 41, 2:09 and they have a bunch of backlinks, 2:11 and the other results are AnkiWeb, 2:14 which is, of course, the top result, 2:16 and AnkiApp.com with a domain rating of 54, 2:21 which is also really good. 2:22 And then we have some Google Play Store, 2:24 which is the Google Play Store and the App Store as well, 2:28 which are easy to rank for, 2:30 especially if you have an app, 2:32 then you need to build some links to those pages. 2:34 As you can see here, 2:35 they have each a bunch of backlinks 2:37 to these specific App Store and Play Store pages. 2:40 And YouTube, how to use Anki like a pro by a learning expert. 2:44 This could be a way for you to promote your own result 2:48 as well, because, for example, 2:49 Justin is promoting Drops, a newsletter that they made. 2:53 The other results are Reddit, 2:55 so that's some targets that you could have as well. 2:57 So you could say, what's the deal with Anki flashcards? 3:00 And you could, for example, explain Anki 3:02 in a really well way and say, 3:03 okay, I love Anki because I use memo cards, right? 3:08 The other results are really similar. 3:10 You could also have the same strategies 3:12 where you promote your own app in those pages. 3:14 LearnAnki.com with a domain rating of 27, 3:17 also a good potential competitor as we could target, 3:20 and these are the top 10 results for this result. 3:22 But eventually we want to see something 3:25 either here, but people also search for, 3:27 where we have our brand memo over here. 3:29 We could also play Google Ads in this list 3:32 or build more backlinks 3:35 so that we rank in these potential pages. 3:37 If we take a look at some of the competitors, 3:39 for example, LearnAnki.com, 3:42 we see that the domain rating is decent, 3:44 but their top pages are not super high. 3:46 So the top results that we see here for them 3:49 are how to use Anki. 3:51 So like a blog post, subtle casting method, 3:54 best Anki settings for language learning, 3:56 make a stick summary, and so on. 3:59 What I would try to do in this case 4:01 for these types of results, 4:02 let's take a look if you have a page like this, 4:04 for example, how to use Anki, 4:05 they're ranking really well for this, 4:07 is to build a blog post that is much better than this one. 4:10 So the way that you start with this, 4:12 if you have a list like this 4:13 on the top keywords of a competitor, 4:15 what you should do is Google it, 4:17 use the Keywords Everywhere extension, 4:19 see if it's trending up, 4:20 so there's more interest, more people are looking for it, 4:23 and then which is one thing that you can do, 4:24 that is look at the other results here on this page. 4:27 For example, you see here how to use Anki, 4:30 an efficient tutorial for beginners. 4:32 Also, we see the YouTube results, 4:34 so you can make a YouTube video, 4:36 promote your stuff on Reddit, 4:37 also make another YouTube video, 4:39 and AnkiWeb has a manual over here, 4:42 so either if we look at these pages, 4:44 we can out-compete this result or these three results. 4:49 So if we compare and do a deep dive 4:51 into the pages that are ranking, 4:54 we see that how to use Anki in this keyword, 4:56 we should be, Google is showing us this page, 4:59 and this is a little bit in-depth, 5:01 but it has a lot of depth and information. 5:04 It doesn't really have a lot of fluff, 5:06 so it's really useful, 5:07 but I think it's not super useful 5:10 to someone who doesn't know Anki at all 5:12 to be like, okay, here's a deck, whatever, right, 5:14 and not really knowing how to use it, 5:18 what are the apps to use, 5:20 so it's not really useful. 5:21 Here's another article that has a domain rating of only five, 5:25 but it is ranking really well. 5:27 Why? 5:28 And that's because it's very comprehensive. 5:29 For example, here we see, download it here, 5:31 and this link goes to the official app, 5:33 not even their own app or anything, 5:35 and they have a lot of information about closed deletions, 5:38 they explain the cost, 5:39 they explain the theory behind it, 5:41 how to use it, 5:42 why you should use it for a video, 5:45 Anki 101, how to get started. 5:46 This is, as you can see, super in-depth. 5:48 If I would share, 5:49 if some friend would ask me, 5:51 like, hey, how do I use Anki, 5:52 I would potentially send them this blog post, 5:54 and it's really explained as well. 5:56 Similar to Learn Anki, 5:57 it's in-depth, 5:58 and it explains this lesson number one, 6:00 and then they explain why you should use Anki, 6:04 some examples, 6:05 why Redditors agree, 6:06 what is Anki, 6:07 how to use it, 6:08 and so on, 6:09 so this article is even more in-depth, 6:10 and it explains really well 6:12 how to make the cards, 6:14 explain everything quite well, 6:16 so those types of blog posts 6:18 are stuff that you can copy, 6:19 so if you look at learnanki.com, 6:21 just look at these keywords, 6:23 and make similar blog posts. 6:24 Another example by ankipro.net, 6:27 they're ranking here as well, 6:29 in this example, 6:31 the top results are also like blog posts, 6:34 so very similar ideas, 6:35 make blog posts that work well. 6:37 Here, the next result is ankiapp.com, 6:40 their top results are support, 6:43 so that seems to be more like forum stuff, 6:46 but they're really ranking only for the homepage, 6:48 ranking download, 6:49 and everything else, 6:50 like, drops off quite quickly, 6:51 so this is an okay result, 6:53 but I wouldn't study or copy this, let's say. 6:56 So the other results here that we, 6:58 if we go back to memo.cards, 7:00 we see that they're really picking up quite well, 7:02 they started, they changed the domain, right? 7:04 So if we take a look at pdf2anki.com, 7:08 I believe, 7:09 or pdf2anki, 7:12 we should be able to find out 7:14 which one it is based on the backlinks that they get, 7:16 so we have pdf-anki.com, 7:19 if we look at their old domain on Ahrefs, 7:21 we see that they grew for some years, 7:25 and then they changed the domain, 7:26 and Google is really actually rewarding this quite well, 7:29 because we see that they're ranking for more keywords 7:32 than they did in the past, 7:33 and they have a lot more traffic here, 7:35 so even in February, they had some traffic, 7:37 but it wasn't that crazy. 7:38 Wait, let me filter out on two domains. 7:41 Still, about 100 organic traffic, 7:44 and which is now about 150, 7:46 so this change has been quite successful already, 7:49 and it's been working quite well. 7:50 The referring domains have all been migrated to this one, 7:54 so we see that they're also shooting up quite quickly, 7:56 so this seems to be quite a decent migration. 8:00 The only thing that you can do, 8:02 for example, here, 8:03 is if you have the backlinks for memo.cards, 8:06 we can see that some of them might be either broken, 8:11 or just pointing to the old domain, pdf2anki, 8:15 so one thing you can do 8:16 is reach out to everyone in this list, 8:18 and tell them, like, okay, 8:20 let's rename our product fan page, 8:22 instead of pdf2anki, 8:24 let's change the website to memo.cards. 8:27 If you just do this, it would be useful. 8:28 For example, here, for Toolify, 8:30 one suggestion that I could give you 8:33 is if you have these links, 8:35 like top AI tools and so on, 8:36 AI tools, 12 tools, 8:38 all these other tool directories, 8:39 is don't rename them, 8:41 just add a new listing, 8:42 it will give you, like, 8:43 two positions on those specific pages, 8:45 so that will even work out better for you, 8:47 because you can rank for pdf2anki, 8:49 but also rank for memo.cards, 8:51 so you will have a few more backlinks, 8:52 you will just have to submit your tool again, 8:55 but likely they will never really find out 8:57 that suddenly it's redirected or anything, 8:59 they don't generally have tools or ways to detect this, 9:03 so this could give you, like, 9:04 even more backlinks, 9:05 by just making new domains, 9:06 and trying to rank for them. 9:09 The backlinks that I see are okay-ish, 9:12 but they're not, like, 9:13 your very best backlinks, 9:14 so if we filter on the best backlinks only, 9:16 we said there's only two that are really good, 9:19 the other ones are, like, 9:20 submissions or directories. 9:21 If we look at, like, 9:24 the best backlinks, 9:25 what does this mean? 9:26 It's, for example, 9:27 here, these pages, 9:28 they talk about, like, flashcard apps, 9:29 they have their own page traffic, 9:31 they have their own domain traffic, 9:33 and they really directly talk about your tool and domain. 9:36 For example, here, 9:37 the best flashcard generators, 9:39 we're talking here about memo, 9:40 really good backlink, 9:41 as we can see, 9:42 and this is what we need more of, 9:44 more examples of this. 9:45 The easiest way to do that 9:47 is try out linkdr.com, 9:49 where you can do, 9:51 you would get backlinks on autopilot 9:52 by mailing or co-emailing everyone 9:55 who has something similar, 9:56 so what you could do is 9:57 look at searches of, like, 9:59 best AI flashcard generators, 10:01 look at everyone who is ranking here in this list, 10:03 and then email everyone over here. 10:05 For example, we need this one, 10:08 or this one. 10:09 If they have best or top in the name, 10:12 they likely are able to submit you. 10:15 For example, here, 10:16 we're not at it, 10:17 and this is something that linkdr could detect easily. 10:20 So that's about it for now. 10:24 Let's see what else we have. 10:26 So we have the top pages on memo.coids, 10:30 and the results that we see here 10:31 are flashcard examples. 10:33 So we have memo.coids explorer. 10:36 This slug is a little bit more difficult to understand, 10:40 so if you're able to improve it, 10:41 that would be a lot better. 10:43 For example, here, 10:44 you see the top keywords, 10:45 and one way to improve this 10:47 is make it a little bit shorter. 10:48 For example, 10:49 here we have a keyword, 10:50 types of liquid crystals, 10:52 and here we have this slug 10:54 that is very hard to understand. 10:56 One way that you could do this is, 10:57 oh, you just stop using UID4, 10:59 well, because these are, like, too long. 11:01 Usually I try to use numbers, 11:03 so there's no reason why this could not be, like, 1 to 3, 11:06 but I understand it's already a little bit late to change. 11:08 So one way that you could do this is, like, 11:11 always detect the UID, 11:13 and either make it, like, something like this, 11:16 so slash liquid crystals slash UID, right? 11:21 So you add, like, random keywords, 11:23 and here, anything could work generally, right? 11:26 And then you always check for this part 11:28 to actually detect the content. 11:29 But having this inside your slug 11:31 could make it a little bit more clear 11:33 what the keyword is that you're ranking for, 11:36 and you could use the title, for example, 11:37 that you have here to insert it into the slug section. 11:43 So here are the actual keywords. 11:47 Not bad. 11:48 I would make sure that you have some words 11:52 that talk about, like, flashcards and memo cards, 11:54 or, like, copy this memo card. 11:55 This would help you rank here as well, 11:58 instead of just nothing. 12:00 So this would be very helpful. 12:02 But, yeah, that's one quick way 12:03 you could generally auto-generate this. 12:05 Like, medium.com has a similar system 12:08 where they have slugs that are random, 12:10 so they don't need to be always the same, 12:12 but you just need to make sure 12:13 that your canonical URL is set correctly. 12:16 For example, here we have the canonical URL. 12:18 You need to include the keyword 12:19 that we just mentioned in this list. 12:22 Otherwise, you can optimize, of course, the title, 12:23 but I think this is already quite good. 12:26 For your homepage, I would make sure 12:27 that you have the canonical URL over here. 12:30 You have the sitemap set up. 12:32 You can add the explored pages over here, all of them, 12:35 and this will help you rank. 12:36 Then you just need to use something like TagParrot 12:38 to index them all automatically, 12:40 so that will help you as well. 12:42 Over here, we see the OG URL is set correctly, 12:45 but the canonical URL isn't. 12:46 What else? 12:47 You can check a few of your blog posts, 12:50 and here we see a decent title. 12:52 We see Elevate, so maybe it's written by AI. 12:55 The canonical URL needs to be set here as well, 12:57 but you can do a lot of this stuff, 12:59 like have Ahrefs site on it, which is 100% free, 13:02 and it will run a complete SEO audit of your website, 13:04 and then it will tell you all of these things. 13:06 Generally, I would take aim at, 13:10 okay, all your blog explored pages are really nice, 13:12 but I would try to make sure 13:14 that some of these blog posts that you're writing also rank, 13:17 so you have maybe a lot more blog posts, 13:20 but they're actually getting SEO traffic, 13:22 and the position is super high, 13:23 so it's not that great. 13:25 For example, one way that you could improve it 13:28 is how to use Anki for music theory. 13:32 I would make sure that if you have a site like this, 13:34 how to use Anki for music theory, 13:37 which is decent, but it's not matching the keyword, 13:40 that you don't have something like this. 13:42 One tool that I would recommend 13:44 is using the AI content analysis. 13:47 So if you use something like, 13:50 there's a tool that I made, 13:51 and there's a content analysis, 13:53 so it'll Google that keyword for you 13:55 and tell you what other pages have content in the content. 14:00 Here I see it's super AI written. 14:02 It's definitely too long, 14:04 and talks a lot about stuff, 14:06 but it needs a lot more images 14:08 and some more information that is okay-ish, 14:12 but if you would have some more images inside the text, 14:15 I think it would be helpful, 14:16 like screenshots of the app or your own app. 14:18 That would be useful. 14:19 So here we see that how to use Anki for music theory. 14:22 You have memo cards, 14:23 because we have this exact same URL, 14:25 but you have some other examples here, 14:27 and I made an AI title analyzer, 14:30 which will tell you the best titles to use, 14:32 as an example, 14:33 from novice to virtuoso using Anki for music theory. 14:37 You could use something a bit more correct 14:40 that matches the slug in a way. 14:42 Let's take a look at what the tool gives us. 14:45 But in general, 14:47 it will be something like, 14:49 how to self-teach myself, 14:51 or something like, 14:52 how to learn a music theory using Anki. 14:57 And here we can see that the grade is good. 14:59 It has the right amount. 15:01 Here's the final result from title grader. 15:03 So this uses AI to make titles based on the other content 15:07 and based on what other pages have. 15:09 So how to use Anki for music theory 15:11 from novice to virtuoso would be a lot better, 15:13 instead of this result, 15:15 because it has the keyword and the slug 15:17 that what people type in, 15:18 a lot closer to the beginning part of the title, 15:21 instead of at the end. 15:22 The only thing here in Google search preview, 15:24 it's a little bit too long. 15:26 You could have it like this, 15:27 and then it's not too long. 15:30 Or you could make other blog posts 15:32 that have similar ideas, 15:33 for example, 10 Essential Anki Decks, 15:35 which is also very useful to people 15:37 for learning music theory, 15:38 or Mastering Musical Theory of Anki, 15:41 a beginner's guide. 15:42 So some of these blog posts could be a lot better. 15:45 Just try out the app and tell me what you think. 15:48 I would try to run this for all of your blog posts 15:51 and all your keywords, 15:52 and optimize the titles. 15:55 Once you have this, 15:56 add some more images, 15:58 really try to improve them, 16:00 then try to package it up so that it's actually useful. 16:03 In a way, you could see about rewriting 16:05 or using your blog posts 16:07 in a way to promote them on Twitter, 16:09 send them out as a newsletter, 16:11 make a mini guide, 16:13 make some useful Anki Decks, 16:14 add some more explore pages that you have over here. 16:17 So these could be linked between each other. 16:19 So you could say, 16:20 here's a few music theory decks that are super useful. 16:23 And that's one good way that you could promote your app. 16:28 So I hope some of this helps. 16:29 Definitely try out the blog post improvement stuff, 16:33 but you also need a lot more backlinks. 16:35 Try LinkDR for that, 16:36 and also submit your apps again to the AI directories. 16:39 That will help you a lot more as well. 16:41 In general, for your blog to rank higher, 16:43 you also need backlinks specifically to those blog posts. 16:46 You have a few of them, 16:47 but it's not enough. 16:48 You need a lot more. 16:49 You either can get like five per month, 16:51 or 10 per month, 16:52 and open a SEO agency, 16:53 or use any of the provided ideas for purchasing backlinks. 16:58 Usually the one that I use is like Bazoom. 17:00 It works quite well. 17:02 You can just purchase backlinks over here, 17:04 if you're interested. 17:05 Otherwise, use LinkDR to do more 17:07 and genuine code outreach. 17:08 All right, I hope this helps. 17:09 Good luck.
LinkDR for automated outreach to potential backlinking opportunities.
TagParrot or similar tools to ensure efficient indexing of new content.
AI analysis tools.