Full Video Transcript

Hey everyone, it's Ilyas from Magic Space here. Today we're gonna be looking at another live SEO roast. I'm gonna be analyzing a SaaS startup's website and share any actionable tips or insights that I'll find to boost their organic traffic and SEO. Our focus for today is Inbox Zero by Alistair Inbox. Inbox Zero is a productivity tool designed to help you manage and organize your email more efficiently. We'll take a deep dive into their website, dissect their on-page SEO, their technical SEO setup, keywords that they're targeting, content strategy, and so on. As always, I'll be sharing tips and strategies based on my experience helping SaaS startups and running my own SaaS startups in the past and succeeding with SEO and marketing. We'll take a look at some of the top competitors for Inbox Zero and see how they're doing right now and how we can learn from their success. Whether you're a founder of Inbox Zero, a SaaS entrepreneur, or simply interested in learning more about SEO, this video is gonna be packed with valuable insights you can apply to your own website. So let's get started with this SEO roast of Inbox Zero for the day. So Alistair Inbox wrote me on Twitter. So I'm doing some of these live SEO audits over here, and you can always reach out to me and figure out to send a message on Reddit for SEO. Contact us, get your own free 15-minute audit if you are a website or a SaaS startup that is struggling with SEO growth. So with no further ado, let's take a look at Inbox Zero. Their website looks great. It's telling us exactly what their key problems are, like you should stop wasting half your day in Gmail. Here's how to automate your email with VI. Open, subscribe from newsletters and block cold emails. And it's fully open source. I really like this because it's really showing you all the value and all the key bullet points that you get from using this software. And it shows like a lot of social proof right away, all the happy users. It has a nice, hey, my name is Eli, and I'm showing you exactly how this software works. It has all the key benefits, like a clean inbox, happy life, it starts with more testimonials, and it starts to help you explain a way or like prevent people thinking of like immediate problems that they see with their software. So the first concern that people would have of like an inboxing tool or something that connects with your email is like, oh my God, I need privacy. You know, how are they gonna use my data? And here they're trying to disprove right away. They're approved by Google, so they're legit. They're open source, and you can see exactly what our code does. So you can host it yourself. And then it continues with features and so on. So this looks pretty good to me. It has an FAQ section at the end. It has a call to action. It has a lot of stuff in the footer. It has a sitemap even that is linked to the sitemap XML. So I don't really have to check that later. And it links out all the landing pages that you might have for the specific keywords that they're targeting, right? So the first thing that I would check is, opening this up in Ahrefs, I installed the Ahrefs SEAL toolbar. And here you can see all of the key information and metrics about any website as you're browsing. It'll show up immediately as a toolbar in Chrome, and it will show you, well, everything you need to know. So the title here is, Inbox Hero, automate and clean your inbox. This is really good. This kind of represents the title for your homepage. It should always be the name of your brand, obviously, and one of your main keywords that you want to target. So automate and clean your inbox seems to be what they chose, right? And it's also showing up here in Google. So clean your inbox might be something that people would search for, but not right away, I think. Let's take a look further to see the keywords that they're targeting. And we can do that by opening up the website in Ahrefs. Let's take a look. So this is the overall graph. And here we see the domain rating, which is 45, which is really good. Most, every website starts at zero, right? And as you grow in the Ahrefs rankings, for example, 1 million, this means this website is 1 millionth out of all the websites in the world, right? And it's kind of growing. And the way that it grows here is like, you need more backlinks and more domains that link back to your website. And that way, Google and apparently Ahrefs gives you like a higher domain rating and your website grows in authority. So the way that Google knows that your website is really powerful is by checking a lot of these domain ratings. So the top pages has been growing. The organic traffic has been increasing and also we see on the blue line that the referring domains have also been increasing. And together with that, we see that they are investing or trying to grow more. Let's check the organic pages. Organic pages has been steadily increasing as well. So it's a newer site. Here we see some of the competitors, Superhuman, Enrollme. I think this one is a common one. Let's take a look at their top pages. This is the first thing that I always check. And this shows us all the top pages that they get traffic from on Ahrefs, on Google. So the keywords that are ranking for the homepage here, as we expand the keywords list, we see that other people look for Inbox Zero. Actually, this is a really good keyword and a really good volume. So if you type in Inbox Zero in Google, you see already like the amount of volume that this page is getting and the cost per click, right? So this is quite valuable because a lot of people who type in Inbox Zero, they're looking for a way to get rid of emails, stop getting spam. And what Google shows us is the explanations, like a definition, right? So they're showing like what the Inbox Zero method is, the 101. What is this Inbox Zero approach to email management and other blogs, right? Such as Superhuman is talking also about Inbox Zero. But the good thing is this domain is kind of like an exact match domain, right? And these are very powerful nowadays because they are getting like all the entity juice from people talking about Inbox Zero. And Google kind of sees it as like, okay, they're talking a lot about this brand and this brand has this domain. So it's getting a lot of extra benefit. And as we see, they are already ranking for number three here together with all the backlinks, which the backlinks use the anchor tag like Inbox Zero when they point to this website. As you can see here in the list of backlinks, for example, for the clean.email, which is a really good domain, it has 73 domain rating and it's linking to Inbox Zero. So, right, it's saying like, hey, if you're looking for an email AI organizer, you should check out Inbox Zero, right? So this article, clean.email, they talk about like the best AI cleaning tools, the best email organizers. And there's a few of them. There's Zero Inbox and there's Inbox Zero, which is our target for today. Let's take a look. Otherwise, what can we do to improve it? Now we see that they have these landing pages, right? News Cleaner, like Email Cleaner. They're not really ranking so high for it. And we, and this seems to be just a regular landing page. If we type in email subscription cleaner, we get actually their main competitor, I believe. So enroll me, leave me alone, and back again to the same blog post domain that we saw before, so clean.email. These seem to be really powerful. So I would guess these are like the main competitors for what Inbox Zero is trying to do. Otherwise, it's like Skiff Alternative because Skiff decided to close their shop. So people are looking for Skiff Alternatives, but this is just a regular blog post. People will read some of these and they might get Inbox Zero. So this is like very top of the funnel. This is not super directly related, but it's still valuable. What I would recommend for Inbox Zero to write in the blog post, because they have some blog posts, but not everything, is actually write more, find more keywords that clean.email is working with. So Inbox Zero should have a blog post. Let me check if they do on their blog. Hard to book and subscribe from email. So they don't, from the first glance that I have, they don't really have a blog post like this. So what they should write is an article exactly like this one. So what people want to see here, because it's ranking number three for this keyword, email subscription cleaner, people want to see like a way to, they're looking for an app, right? They're looking for a cleaner. They're looking for like email subscription cleaner app or something, right? So that's what Google is showing us because it kind of can match the user's intent in searching towards the pages that are everywhere on the internet. And now it's showing us basically this article. So it says like, wow, you can't unsubscribe from some newsletters and the eight best cleaning tools today, right? And this clean email is actually the offer and the website this blog post is hosted on. So this is a really good strategy that I always recommend. This is like a very good bottom of the funnel or middle of the funnel keyword because people are looking for solutions. They are aware that they need to clean up their inbox and they're sick of this problem and they want to find a fix and they type this in, Google shows them a result. They look at the list of apps and they sign up for something, right? And the number one app that they will see here is their own app here on the blog post. So definitely, definitely try to make a blog post that is exactly like this one. Write an article, say like the, instead of like eight best inbox cleaning apps, make it like nine or 11 or maybe a smaller number. You can try different variations and see what's ranking better. But here, for example, put yourself first, right? Write the same article, put inbox zero first is the best tool to unsubscribe from emails and list out all your competitors as well. A good way, an extra benefit is you could even get affiliate links for your competitors and earn some extra cash and make an honest comparison. Say like here, you know, like here are the pros and cons between each. Here's the pricing between each. This one is the best for people using Yahoo or AOL. And this one is the best for people using Superhuman or Spark or Gmail. And people will really appreciate it because as you can see here, this one is supportive of Gmail, Outlook, Yahoo Mail and so on. So having more information, having really good images, ranks your page definitely better. So this is something that I would definitely try to improve here. But otherwise, except of these keywords and blog posts, let's take a look at some of the top competitors and see how they are ranking. For example, Clean Email, they actually write a lot of long tail keywords, blog posts, right? How to change your default Google account, create a Gmail account without a phone number, how to clear a Gmail inbox, how to delete multiple emails in Gmail, how to clean email, how to unblock someone on Gmail, how to unsubscribe, how to delete an email account, how to change your Outlook password. There's so many random blog posts about email, like everything in email. And let's see how many they have. They have about 700 pages. If we would filter only on slash blog, we see exactly that they have 260 blog posts and they're getting 90,000 clicks per month from this, more or less. It can be more. Ahrefs is an approximation. It's not always exactly the same, but they actually are getting a ton of traffic from all of these pages. So to compare, our target here has only four blog posts compared to 260 blog posts that Clean Email has. So of course they have a lot more content. They have a lot more posts and they're getting a lot more traffic. They're getting a lot more backlinks because of these posts and that's why they have a 73 domain rating. So definitely something that I would recommend, invest in more blog posts. As you can see, if you just compare them side by side, Inbox here has 144 keywords with 630 traffic per month and Clean Email has an insane amount of keywords and an insane amount of traffic. If we check the same again for leavemealone.com, they also focused on blog post strategy. Also like how to unsubscribe from specific email campaigns. For example, from jcrew.email and these are more like programmatic SEO. So imagine you have people looking for a way to how to unsubscribe for something specific, right? It might not show up in keywords though because these are very specific emails. Let's see, how to unsubscribe from Etsy. So people are really searching for this. 40 people per month are searching for this. If we check the keyword data here, how to unsubscribe from, and then we check for all the matching terms, we will see a big list of keywords that might be interesting to take a look at, right? So these are sorted by keyword volume and so we see all the top keywords starting or matching or containing the word how to unsubscribe from. So this could be a really good programmatic SEO target to make random landing pages for like keyword insertion, different images, different details to really explain how to unsubscribe from any app, right? Because a lot of people are looking for this. Here's how they, for example, leavemealone.com changed their emails. They inserted like a logo. They inserted the name. They inserted just the keyword here and some examples, some addresses. And otherwise I think it's mostly the same. They just inserted a few of these names and that's about it. But so something similar, they probably have like hundreds of pages like this. So if you feel like this might be worth it, it's worth giving a try. So how to unsubscribe from like OnlyFans, Amazon Prime, Hulu, Disney+, Audible. But these are not always like emails, but still it can be worth it to see if you can find some matching keyword terms that might make sense. So this is a really interesting strategy actually that could get you a lot of traffic, right? So how to unsubscribe from Best Buy emails and so on. You could make hundreds of these pages quite quickly with just like Next.js and like some dynamic slugs and so on. So this could be interesting. And it seems to me this is actually like the best traffic leavemealone.com has. So this is a good one. Unroll.me, let's take a look. So they have like a lot of support and they have not so much traffic anymore. So they just have like a really good brand name, Unroll.me. Somehow everyone knows about it or like unsubscribe from emails. It's actually showing them still or like just unsubscribe. And it seems like this is their main traffic. But otherwise it has been going down a little bit, probably because they don't have these same strategies that these two competitors have. Like programmatic SEO and blog posts about like anything in Gmail, email marketing or email clients and also how to unsubscribe from stuff. So that's something I would suggest. So to recap, try to add more blog posts. Aim for like five to 10 blog posts per month and also try to get backlinks and insert your inbox zero client and people writing about these tools, right? You could even send out an email to clean email and tell them like, hey, can you insert our tool? We'll make a blog post about you and kind of have like mutual blog posts where you link to each other. This could be really interesting for your SEO strategy. And otherwise try like an unprogrammatic SEO method where you find like a bunch of keywords that are matching for like how to unsubscribe from spam stuff domains, and then make a lot of these pages. So both of these will work really well, I think. And let's see, it could work well. So yeah, let me know what you think. Thank you.