0:00 Hey everyone, it's Ilyas from Magic Space here. 0:04 Today we're gonna be looking at another live SEO roast. 0:07 I'm gonna be analyzing a SaaS startup's website 0:09 and share any actionable tips or insights 0:12 that I'll find to boost their organic traffic and SEO. 0:16 Our focus for today is Inbox Zero by Alistair Inbox. 0:19 Inbox Zero is a productivity tool designed 0:21 to help you manage and organize your email more efficiently. 0:24 We'll take a deep dive into their website, 0:26 dissect their on-page SEO, their technical SEO setup, 0:31 keywords that they're targeting, 0:32 content strategy, and so on. 0:34 As always, I'll be sharing tips and strategies 0:36 based on my experience helping SaaS startups 0:39 and running my own SaaS startups in the past 0:42 and succeeding with SEO and marketing. 0:44 We'll take a look at some of the top competitors 0:47 for Inbox Zero and see how they're doing right now 0:49 and how we can learn from their success. 0:52 Whether you're a founder of Inbox Zero, 0:54 a SaaS entrepreneur, or simply interested 0:56 in learning more about SEO, 0:58 this video is gonna be packed with valuable insights 1:00 you can apply to your own website. 1:02 So let's get started with this SEO roast 1:04 of Inbox Zero for the day. 1:07 So Alistair Inbox wrote me on Twitter. 1:11 So I'm doing some of these live SEO audits over here, 1:15 and you can always reach out to me 1:17 and figure out to send a message on Reddit for SEO. 1:21 Contact us, get your own free 15-minute audit 1:25 if you are a website or a SaaS startup 1:28 that is struggling with SEO growth. 1:30 So with no further ado, let's take a look at Inbox Zero. 1:34 Their website looks great. 1:36 It's telling us exactly what their key problems are, 1:40 like you should stop wasting half your day in Gmail. 1:44 Here's how to automate your email with VI. 1:47 Open, subscribe from newsletters and block cold emails. 1:49 And it's fully open source. 1:51 I really like this because it's really showing you 1:53 all the value and all the key bullet points 1:55 that you get from using this software. 1:59 And it shows like a lot of social proof right away, 2:03 all the happy users. 2:04 It has a nice, hey, my name is Eli, 2:06 and I'm showing you exactly how this software works. 2:09 It has all the key benefits, like a clean inbox, 2:12 happy life, it starts with more testimonials, 2:15 and it starts to help you explain a way 2:21 or like prevent people thinking of like immediate problems 2:25 that they see with their software. 2:27 So the first concern that people would have 2:28 of like an inboxing tool or something that connects 2:31 with your email is like, oh my God, I need privacy. 2:34 You know, how are they gonna use my data? 2:36 And here they're trying to disprove right away. 2:39 They're approved by Google, so they're legit. 2:41 They're open source, and you can see exactly 2:44 what our code does. 2:45 So you can host it yourself. 2:47 And then it continues with features and so on. 2:50 So this looks pretty good to me. 2:53 It has an FAQ section at the end. 2:55 It has a call to action. 2:57 It has a lot of stuff in the footer. 2:59 It has a sitemap even that is linked to the sitemap XML. 3:04 So I don't really have to check that later. 3:07 And it links out all the landing pages that you might have 3:11 for the specific keywords that they're targeting, right? 3:16 So the first thing that I would check is, 3:19 opening this up in Ahrefs, 3:21 I installed the Ahrefs SEAL toolbar. 3:24 And here you can see all of the key information 3:26 and metrics about any website as you're browsing. 3:29 It'll show up immediately as a toolbar in Chrome, 3:32 and it will show you, well, everything you need to know. 3:38 So the title here is, 3:42 Inbox Hero, automate and clean your inbox. 3:44 This is really good. 3:45 This kind of represents the title for your homepage. 3:50 It should always be the name of your brand, obviously, 3:53 and one of your main keywords that you want to target. 3:57 So automate and clean your inbox 3:59 seems to be what they chose, right? 4:01 And it's also showing up here in Google. 4:04 So clean your inbox might be something 4:07 that people would search for, but not right away, I think. 4:13 Let's take a look further 4:14 to see the keywords that they're targeting. 4:17 And we can do that by opening up the website in Ahrefs. 4:23 Let's take a look. 4:24 So this is the overall graph. 4:27 And here we see the domain rating, which is 45, 4:30 which is really good. 4:32 Most, every website starts at zero, right? 4:35 And as you grow in the Ahrefs rankings, 4:38 for example, 1 million, 4:40 this means this website is 1 millionth 4:42 out of all the websites in the world, right? 4:46 And it's kind of growing. 4:47 And the way that it grows here is like, 4:50 you need more backlinks and more domains 4:52 that link back to your website. 4:54 And that way, Google and apparently Ahrefs 4:57 gives you like a higher domain rating 4:59 and your website grows in authority. 5:01 So the way that Google knows 5:02 that your website is really powerful 5:04 is by checking a lot of these domain ratings. 5:08 So the top pages has been growing. 5:12 The organic traffic has been increasing 5:14 and also we see on the blue line 5:16 that the referring domains have also been increasing. 5:19 And together with that, 5:22 we see that they are investing or trying to grow more. 5:27 Let's check the organic pages. 5:28 Organic pages has been steadily increasing as well. 5:32 So it's a newer site. 5:33 Here we see some of the competitors, 5:35 Superhuman, Enrollme. 5:38 I think this one is a common one. 5:40 Let's take a look at their top pages. 5:42 This is the first thing that I always check. 5:44 And this shows us all the top pages 5:48 that they get traffic from on Ahrefs, on Google. 5:53 So the keywords that are ranking for the homepage here, 5:57 as we expand the keywords list, 5:59 we see that other people look for Inbox Zero. 6:02 Actually, this is a really good keyword 6:05 and a really good volume. 6:06 So if you type in Inbox Zero in Google, 6:09 you see already like the amount of volume 6:12 that this page is getting and the cost per click, right? 6:15 So this is quite valuable 6:17 because a lot of people who type in Inbox Zero, 6:20 they're looking for a way to get rid of emails, 6:23 stop getting spam. 6:24 And what Google shows us is the explanations, 6:28 like a definition, right? 6:30 So they're showing like what the Inbox Zero method is, 6:33 the 101. 6:34 What is this Inbox Zero approach to email management 6:37 and other blogs, right? 6:39 Such as Superhuman is talking also about Inbox Zero. 6:43 But the good thing is this domain 6:45 is kind of like an exact match domain, right? 6:48 And these are very powerful nowadays 6:50 because they are getting like all the entity juice 6:57 from people talking about Inbox Zero. 7:00 And Google kind of sees it as like, okay, 7:03 they're talking a lot about this brand 7:05 and this brand has this domain. 7:07 So it's getting a lot of extra benefit. 7:09 And as we see, they are already ranking for number three 7:12 here together with all the backlinks, 7:14 which the backlinks use the anchor tag like Inbox Zero 7:17 when they point to this website. 7:19 As you can see here in the list of backlinks, 7:21 for example, for the clean.email, 7:27 which is a really good domain, 7:28 it has 73 domain rating 7:31 and it's linking to Inbox Zero. 7:32 So, right, it's saying like, 7:34 hey, if you're looking for an email AI organizer, 7:37 you should check out Inbox Zero, right? 7:39 So this article, clean.email, 7:41 they talk about like the best AI cleaning tools, 7:44 the best email organizers. 7:46 And there's a few of them. 7:47 There's Zero Inbox and there's Inbox Zero, 7:50 which is our target for today. 7:54 Let's take a look. 7:55 Otherwise, what can we do to improve it? 7:58 Now we see that they have these landing pages, right? 8:01 News Cleaner, like Email Cleaner. 8:06 They're not really ranking so high for it. 8:10 And we, and this seems to be just a regular landing page. 8:15 If we type in email subscription cleaner, 8:18 we get actually their main competitor, I believe. 8:20 So enroll me, leave me alone, 8:22 and back again to the same blog post domain 8:27 that we saw before, so clean.email. 8:30 These seem to be really powerful. 8:32 So I would guess these are like the main competitors 8:36 for what Inbox Zero is trying to do. 8:39 Otherwise, it's like Skiff Alternative 8:41 because Skiff decided to close their shop. 8:44 So people are looking for Skiff Alternatives, 8:46 but this is just a regular blog post. 8:48 People will read some of these 8:49 and they might get Inbox Zero. 8:51 So this is like very top of the funnel. 8:54 This is not super directly related, but it's still valuable. 8:59 What I would recommend for Inbox Zero to write 9:02 in the blog post, because they have some blog posts, 9:04 but not everything, is actually write more, 9:07 find more keywords that clean.email is working with. 9:10 So Inbox Zero should have a blog post. 9:14 Let me check if they do on their blog. 9:21 Hard to book and subscribe from email. 9:23 So they don't, from the first glance that I have, 9:27 they don't really have a blog post like this. 9:28 So what they should write is an article 9:31 exactly like this one. 9:32 So what people want to see here, 9:34 because it's ranking number three for this keyword, 9:37 email subscription cleaner, 9:38 people want to see like a way to, 9:41 they're looking for an app, right? 9:42 They're looking for a cleaner. 9:43 They're looking for like email subscription cleaner app 9:47 or something, right? 9:48 So that's what Google is showing us 9:50 because it kind of can match the user's intent 9:51 in searching towards the pages 9:53 that are everywhere on the internet. 9:55 And now it's showing us basically this article. 9:58 So it says like, wow, you can't unsubscribe 10:01 from some newsletters 10:02 and the eight best cleaning tools today, right? 10:06 And this clean email is actually the offer 10:10 and the website this blog post is hosted on. 10:13 So this is a really good strategy that I always recommend. 10:17 This is like a very good bottom of the funnel 10:19 or middle of the funnel keyword 10:21 because people are looking for solutions. 10:23 They are aware that they need to clean up their inbox 10:26 and they're sick of this problem 10:28 and they want to find a fix and they type this in, 10:31 Google shows them a result. 10:32 They look at the list of apps 10:35 and they sign up for something, right? 10:37 And the number one app that they will see here 10:41 is their own app here on the blog post. 10:43 So definitely, definitely try to make a blog post 10:48 that is exactly like this one. 10:50 Write an article, say like the, 10:52 instead of like eight best inbox cleaning apps, 10:56 make it like nine or 11 10:59 or maybe a smaller number. 11:00 You can try different variations 11:01 and see what's ranking better. 11:02 But here, for example, put yourself first, right? 11:05 Write the same article, put inbox zero first 11:08 is the best tool to unsubscribe from emails 11:11 and list out all your competitors as well. 11:14 A good way, an extra benefit 11:16 is you could even get affiliate links for your competitors 11:20 and earn some extra cash and make an honest comparison. 11:23 Say like here, you know, 11:24 like here are the pros and cons between each. 11:27 Here's the pricing between each. 11:29 This one is the best for people using Yahoo or AOL. 11:32 And this one is the best for people using Superhuman 11:35 or Spark or Gmail. 11:38 And people will really appreciate it 11:40 because as you can see here, 11:42 this one is supportive of Gmail, Outlook, 11:44 Yahoo Mail and so on. 11:46 So having more information, 11:48 having really good images, 11:49 ranks your page definitely better. 11:51 So this is something that I would definitely try 11:53 to improve here. 11:55 But otherwise, except of these keywords and blog posts, 12:00 let's take a look at some of the top competitors 12:02 and see how they are ranking. 12:04 For example, Clean Email, 12:05 they actually write a lot of long tail keywords, 12:11 blog posts, right? 12:12 How to change your default Google account, 12:15 create a Gmail account without a phone number, 12:17 how to clear a Gmail inbox, 12:19 how to delete multiple emails in Gmail, 12:22 how to clean email, 12:23 how to unblock someone on Gmail, 12:25 how to unsubscribe, 12:26 how to delete an email account, 12:27 how to change your Outlook password. 12:29 There's so many random blog posts about email, 12:32 like everything in email. 12:33 And let's see how many they have. 12:34 They have about 700 pages. 12:36 If we would filter only on slash blog, 12:41 we see exactly that they have 260 blog posts 12:45 and they're getting 90,000 clicks per month from this, 12:48 more or less. 12:49 It can be more. 12:50 Ahrefs is an approximation. 12:52 It's not always exactly the same, 12:54 but they actually are getting a ton of traffic 12:57 from all of these pages. 12:58 So to compare, 13:02 our target here has only four blog posts 13:05 compared to 260 blog posts that Clean Email has. 13:10 So of course they have a lot more content. 13:13 They have a lot more posts 13:14 and they're getting a lot more traffic. 13:16 They're getting a lot more backlinks 13:17 because of these posts 13:18 and that's why they have a 73 domain rating. 13:21 So definitely something that I would recommend, 13:25 invest in more blog posts. 13:27 As you can see, 13:28 if you just compare them side by side, 13:30 Inbox here has 144 keywords 13:32 with 630 traffic per month 13:34 and Clean Email has an insane amount of keywords 13:37 and an insane amount of traffic. 13:39 If we check the same again for leavemealone.com, 13:42 they also focused on blog post strategy. 13:48 Also like how to unsubscribe from specific email campaigns. 13:53 For example, from jcrew.email 13:55 and these are more like programmatic SEO. 13:57 So imagine you have people looking for a way 14:01 to how to unsubscribe for something specific, right? 14:05 It might not show up in keywords though 14:07 because these are very specific emails. 14:11 Let's see, how to unsubscribe from Etsy. 14:14 So people are really searching for this. 14:16 40 people per month are searching for this. 14:18 If we check the keyword data here, 14:21 how to unsubscribe from, 14:22 and then we check for all the matching terms, 14:25 we will see a big list of keywords 14:28 that might be interesting to take a look at, right? 14:32 So these are sorted by keyword volume 14:34 and so we see all the top keywords 14:38 starting or matching or containing the word 14:40 how to unsubscribe from. 14:42 So this could be a really good programmatic SEO target 14:45 to make random landing pages 14:50 for like keyword insertion, different images, 14:52 different details to really explain 14:56 how to unsubscribe from any app, right? 14:58 Because a lot of people are looking for this. 15:00 Here's how they, for example, leavemealone.com 15:02 changed their emails. 15:03 They inserted like a logo. 15:05 They inserted the name. 15:08 They inserted just the keyword here 15:12 and some examples, some addresses. 15:15 And otherwise I think it's mostly the same. 15:18 They just inserted a few of these names 15:21 and that's about it. 15:23 But so something similar, 15:25 they probably have like hundreds of pages like this. 15:29 So if you feel like this might be worth it, 15:31 it's worth giving a try. 15:33 So how to unsubscribe from like OnlyFans, 15:36 Amazon Prime, Hulu, Disney+, Audible. 15:39 But these are not always like emails, 15:41 but still it can be worth it to see 15:44 if you can find some matching keyword terms 15:49 that might make sense. 15:50 So this is a really interesting strategy actually 15:52 that could get you a lot of traffic, right? 15:55 So how to unsubscribe from Best Buy emails and so on. 15:58 You could make hundreds of these pages quite quickly 16:01 with just like Next.js and like some dynamic slugs 16:04 and so on. 16:05 So this could be interesting. 16:06 And it seems to me this is actually like 16:08 the best traffic leavemealone.com has. 16:11 So this is a good one. 16:12 Unroll.me, let's take a look. 16:14 So they have like a lot of support 16:18 and they have not so much traffic anymore. 16:23 So they just have like a really good brand name, Unroll.me. 16:26 Somehow everyone knows about it 16:27 or like unsubscribe from emails. 16:29 It's actually showing them still or like just unsubscribe. 16:32 And it seems like this is their main traffic. 16:34 But otherwise it has been going down a little bit, 16:36 probably because they don't have these same strategies 16:40 that these two competitors have. 16:44 Like programmatic SEO and blog posts 16:46 about like anything in Gmail, email marketing 16:48 or email clients and also how to unsubscribe from stuff. 16:52 So that's something I would suggest. 16:54 So to recap, try to add more blog posts. 16:58 Aim for like five to 10 blog posts per month 17:01 and also try to get backlinks 17:04 and insert your inbox zero client 17:07 and people writing about these tools, right? 17:10 You could even send out an email to clean email 17:13 and tell them like, hey, can you insert our tool? 17:15 We'll make a blog post about you 17:17 and kind of have like mutual blog posts 17:19 where you link to each other. 17:20 This could be really interesting for your SEO strategy. 17:23 And otherwise try like an unprogrammatic SEO method 17:27 where you find like a bunch of keywords 17:30 that are matching for like how to unsubscribe 17:31 from spam stuff domains, 17:34 and then make a lot of these pages. 17:36 So both of these will work really well, I think. 17:38 And let's see, it could work well. 17:42 So yeah, let me know what you think. 17:45 Thank you.
Ilias Ism from
MagicSpace SEO is analyzing a SaaS start-up's website,
Inbox Zero by
Elie Steinbock
