0:00 Good morning. 0:01 Today, we're taking a look at guinea pig. 0:03 We will do a live roast and tell you anything that I find that 0:09 they can improve their SEO with. 0:11 This can include keywords, backlinks ideas, and any other 0:16 tip that I find that they can improve their organic traffic 0:20 and get more sales and revenue. 0:22 Guinea pig is created by Elias Stravik who tweeted here on 0:26 the live SEO roast tweet. 0:27 We'll be doing a lot of these roasts in the next few days, but 0:31 if you want to skip the queue, just go to seoroast.org. 0:35 And get a roast yourself. 0:37 You can skip all the queues, get listed immediately, and I'll do a 0:41 professional live roast just like this one. 0:45 But without further ado, let's take a look at guinea pig. 0:48 So guinea pig has a H1 over here, employee well-being 0:53 and Slack and Microsoft Teams. 0:55 Guinea pig is an app from Slack and Microsoft Teams that helps 0:58 your team stay healthy, happy, and engaged with everything from 1:02 a relaxing mindfulness to sweaty workout. 1:06 It is quite clear what it is about. 1:08 It's a HR app for Slack and Microsoft Teams, which has 1:12 both of these in the bottom. 1:14 It has a video that kind of what the tool does. 1:17 And this is like a live Slack setup. 1:19 So I guess let's take a quick browse through here. 1:24 It's a few seconds. 1:25 You can start your workday, get some recommendations. 1:29 So it's already being used by a bunch of startups. 1:32 You can create a healthy workspace culture, take a calming 1:36 break, and set a reminder. 1:40 Quick recommendations, love by HR. 1:43 Success reports, simple pricing, premium membership. 1:47 It has an FAQ section, and you can book a demo. 1:52 That's about it, put them to the bottom. 1:56 I don't think they have a blog link here anywhere, but let's 2:01 take a look at Ahrefs and see what it says. 2:04 So here we can see that they have a 29 domain rating and they 2:09 have about 20 to 50 backlinks and the keywords that they're 2:13 getting are just two. 2:16 Let's take a look at that. 2:19 Keywords, it's actually almost nothing. 2:22 So it's actually just a brand name, guinea pig. 2:25 And even then, big app, they are ranking number 25. 2:28 So if you type in guinea pig on Google, you actually get 2:32 Bay Road and tried because it's a popular name. 2:35 It can happen, of course, that they will rank higher for this 2:38 over time, but the chances are very low, especially if it's 2:41 such a domain rating. 2:44 But yeah, like for me, it's showing up, it's personalized. 2:48 The guinea pig app is definitely first. 2:51 What can help is renaming your brand more to like guinea pig 2:54 HR, but yeah, it's heart rate, but guinea pig app, maybe in 3:00 this case is a little bit better. 3:02 Don't get confused with heart rate. 3:04 Yeah. 3:05 Or guinea pig Slack, guinea pig teams, all of these seems to work. 3:12 They have also like a link from Microsoft and a link from Slack 3:18 over here, so they're listed here. 3:20 If you type, if you click on get it now and you have to log in. 3:24 I'm not sure, uh, allow like backlinks to this, to like the guinea pig, but if 3:32 they would, that would definitely recommend it. 3:34 Let's take a look here. 3:35 And they link back to the legal slash privacy policy. 3:39 And this is the page that they get a backlink from. 3:42 So this is sending like link juice back to the guinea pig. 3:47 I don't know exactly what a link is, but yeah, here, as you see, like 3:50 Microsoft doesn't seem to allow the links back, but it should be, there 3:56 could be a potential that you're able to add more links here. 3:59 Maybe in the license agreement or in the privacy policy, but this 4:02 seems to be the only link so far. 4:04 Maybe if there's any other options, they would have to definitely add them, but 4:09 this links back to the privacy. 4:11 And then here on this page, it's actually like a full screen. 4:14 You've been the page. 4:16 And it is linking back to, and it's linking forward to other pages. 4:24 It is actually not linking back to the home page, this page. 4:28 So if there's a way I'm guessing these like you've been there or something, 4:31 if there's a way that you wouldn't be able to embed this page into an 4:35 iframe, you would be able to recover more link juice from Microsoft. 4:39 Instead of this just being like a page that you get links from, but it's 4:42 actually not sending traffic or links back to their home page. 4:46 So it's not powering up the home page, but it is showing up in the domain 4:50 rating, but it's very important that you would link back to guinea pig or other 4:54 parts of your website from this page, because it's really helping from 4:57 Microsoft because it's 96 domain rating. 5:00 So it definitely helps. 5:01 Let's do the same for Slack. 5:03 We have the support page here, developer website and the 5:07 privacy policy, very similar. 5:09 And here we see to the support page. 5:11 This is what it should look like. 5:13 It links back to the home. 5:14 There's a link to the home page and also here and the back to the privacy page. 5:19 So if it's possible to change this, I would definitely do this and this 5:22 would help you recover more link juice. 5:24 The other back things that they have for this website are generally very low. 5:30 These are like they show up in every site because they have 5:33 linked to basically everything. 5:35 There's a, they're listed on some Swedish startup thing on indiehackers.com, but 5:40 otherwise they're not really getting any traffic. 5:43 So this is very tricky. 5:45 They would have to do a bit more backlink building over time for this 5:49 apps, someone types in stuff like best Slack apps for remote teams. 5:56 There are multiple listicles here that talk about Slack apps in general, right? 6:01 For team collaboration, for keeping remote work on track and so on. 6:06 So definitely getting listed on slack.com and some kind of blog posts would 6:10 definitely help them get more traffic. 6:13 If there's a way, for example, as you can see, Donut is a popular one that I know. 6:17 And they're being listed here, right? 6:19 So Donut app clockwise could be a competitor, but let's take a 6:23 look at Donut in a bit. 6:25 And otherwise let's keep looking at the articles that you mentioned. 6:30 Yeah. 6:30 As we've seen Donut, this again being mentioned here. 6:33 So Donut, if we check the website, it's like turning employee engagement 6:37 into productivity and growth. 6:39 So it's actually also like a Slack app and they set you reminders for like 6:44 talk, you know, let's do a 30 minute mentorship session, like automation 6:49 for a team so that HR teams go together and they have a lot of productivity 6:53 boosting, trust building between teams and so on. 6:56 So they're actually being used quite often and they have a lot of links, right? 6:59 And that gives them Donut specifically like a 75 domain rating because they 7:03 have been listed on many websites and they really get like traffic plus 7:08 backlinks from all over the place. 7:10 Right. 7:11 I don't recognize any other one. 7:13 So let's keep looking. 7:14 Yeah. 7:14 As we see again, Donut is being mentioned here and best Slack apps 7:17 for remote builders. 7:19 So this is a survey tool. 7:22 The next one, Slack tab, spontaneous meetups. 7:26 Snack we can check, but it's on the, on the Slack store. 7:29 You can visit their home page, but they did not even vote out. 7:33 They have a lot of referring links, but the website seems to be down. 7:38 So that's not great for SEO. 7:40 So yeah. 7:43 If there's a way that you can buy over this website about a Snack, 7:47 that would be really good for you. 7:50 Otherwise, if we check the backlink profile for donut.com, we see that 7:55 they have a huge domain rating and these are some of the posts that 7:58 they have been added to. 8:00 So like 35 icebreakers. 8:02 If people are looking for icebreaker, we have an article about this from 8:06 slider.com and they mentioned Donut here somewhere. 8:10 So if we check the list, as you can see, Hey, you should try Donut, right? 8:15 So you, it's really about getting guest posts being mentioned in all these articles. 8:20 So one way I would try to do this is reach out to copy this link that you 8:25 found the article on, reach out to the people here by finding like the contact 8:31 us page and writing a message, right? 8:34 So you could say like, Hey, my email and say you are interested in something 8:42 else, right? 8:43 Hey, I saw, and I built a similar app for Slack. 8:49 Could we get mentioned on your blog if possible? 8:54 And then you send out the email and see if they respond, right? 8:58 In most of the cases they won't respond, but it's still like a really good way of 9:03 getting very high targeted backlinks, right? 9:06 Because this is one of the best backlinks for donut.com and because this page has 9:11 21,000 traffic itself, right? 9:14 If we check this page specifically, again, 35 icebreakers, we see the traffic and 9:20 keywords in the CO2 bar by interest. 9:22 And if we click on it, we see that they're ranking for like icebreaker games, which 9:26 has 14,000, 30,000 keyword volume. 9:30 So they're really ranking well and they're getting a lot of traffic, which also says 9:34 like real page traffic to donut because people read this page and they link out 9:38 to them. 9:39 So this is like a lot better than any other backlink that you would be able to 9:42 get because it has like real traffic, right? 9:46 So similarly, you just keep going to this list from what I would try to do is 9:51 really focus one of these competitors, like donut, get Ahrefs or SEMrush as a 9:57 similar tool, go through all of these posts. 10:00 Really, it could be hundreds actually, but it's really worth doing. 10:05 Like you ideally have someone on the team who's able to take a lot of this work and 10:09 do a lot of this backlink outreach building. 10:13 So here's 50 awesome team building activities from another link. 10:17 And they talk about human nod and so on, and they will eventually ask, Hey, number 10:21 25, you should integrate donut. 10:23 And they get a backlink, they get a page and so on, right? 10:27 Next one, the 52 virtual team building activities. 10:31 And let's take a look here. 10:32 They're talking about number one, you should try out the donut app, right? 10:38 48 fun office game. 10:40 Again, you should try donut. 10:42 Bonusly, 10 meaningful team building activities have done a chance, right? 10:48 Very similar as a strategy. 10:50 You just keep replicating this and trying to get back links from these pages. 10:56 The reason I would focus on the top one is because they already link out to a 11:01 Slack tool, which is a sort of a competitor. 11:04 So they might already be interested in another tool. 11:07 So it's a lot easier to propose a link from these pages than any other page. 11:12 That's random. 11:13 So if they're like interested in linking back to you, they would be able to maybe 11:17 negotiate some way of also being linked either through a payment or either to 11:23 like a affiliate partnership or a link exchange. 11:27 So if you send your email, definitely offer something in return. 11:31 It can be something like, Hey, I will offer you 20% off on a link exchange. 11:39 Offer you 20% or 30% affiliate partnership revenue. 11:43 If you use this tracking link that I set up for total to something and people 11:47 purchase over time, so that's good to bring revenue to the site. 11:51 Otherwise you say like, I will pay you a hundred to $300 up to $1,000 for a link 11:58 to be inserted in one of these top 50 items. 12:02 Or you could say like, I will link back to your website. 12:05 For example, you could say like, I will link back to snack nation, which is some 12:10 delicious, healthy snacks for your team from my blog posts. 12:13 So you would write an article on guinea pig.com at that app and you would link 12:19 back to snack nation and then you say, okay, and mutually we can add an article 12:24 talking about each other. 12:25 So your next step to get there also, you would have to start a blog, right? 12:31 So you would ideally start off writing articles similar to these ones. 12:36 If we check some of these pages and top pages for donut.com, they have a bunch 12:41 of blog posts as well. 12:43 So they have a virtual water cooler, selfie contest, a work anniversary for a 12:49 Zoom background, funny custom emojis that you can use for Slack, like a buddy 12:54 system for Slack. 12:56 So you would ideally talk a lot about this stuff on your blog as well. 13:00 And in guinea pig, you don't really have anything like this so far. 13:04 It is just ranking for the homepage. 13:06 So the next step is definitely start a blog. 13:09 And let's take a look at snack nation.com, which was the food snack stuff. 13:14 So they have an article on healthy snacks, corporate gift ideas, gift for 13:18 coworker, work anniversary memes, office party themes, desk pranks, riddles for 13:25 work. 13:26 This is builtin.com. 13:28 They talk about what is AI, what is creating the future of AI, where do you 13:33 see yourself in five years? 13:36 The next one is surfoffice.com. 13:39 So it's talking about team building activities. 13:41 So they talk about office games, work riddles, rapid fire questions, how to get 13:46 to know your games and so on. 13:48 Outdoor games for adults, team building games, picnic games. 13:52 And this one, slido.com, they talk about multiple choice questions, all hands 14:00 meeting, funny poll. 14:02 So really take a look at a lot of these competitors, make a list, find out what 14:07 you can also write about on guinea pig, the stuff about like employee well-being, 14:12 stuff about how to create a healthy workplace, morning stretch yoga exercises 14:16 that you can do in the team. 14:18 Or in general, like stuff about best Slack apps, best ideas, articles like we saw 14:25 before about like how to improve your culture and your team, fitness challenges 14:29 for teams, remote work, fitness or sports and so on. 14:34 So this really helps. 14:36 And one, being able to link to other websites, two, getting links back to your 14:41 blog posts and your website. 14:43 And otherwise it's like a lot of content marketing. 14:46 So if your sales team or marketing team needs extra content, they already have it 14:50 out there. 14:50 So that way they're able to leverage a lot of the content that they wrote for, not 14:55 only for your blog, for the SEO value, but also for LinkedIn, Twitter, email 15:00 newsletters, support information. 15:03 So really content marketing is really going to help you get better SEO and better 15:09 sales and revenue over time. 15:10 I hope this really helps. 15:12 From what I'm seeing, the best thing that you have to do is again, start a blog, 15:17 right? 15:17 Start writing about culture and employee stuff and get more backlinks by contacting 15:23 a lot of these other publishers that are linking back to Donut and do like a 15:28 targeted outreach campaign. 15:30 So these two things should give you a better domain rating and get you more 15:34 traffic over time. 15:35 Good luck.
