Full Video Transcript

Hey everyone, today we're taking a look at FastpassDrivingTest.UK. You don't need to wait any longer for a driving test, you can beat the 6 months wait times to get your practical driving test booked promptly with Fastpass. So they have amazing Trustpilot reviews and instead of waiting 6 months on average, you can wait 2 weeks for Fastpass. You save 6 hours of handling the booking process and £200 saved by avoiding extra referential lessons. It's very simple, you sign up for an account, you wait to get a match and then you pay once you're happy. So this is £74 and let's take a look at the SEO. So we have our domain rating over here in Ahrefs and we see that it's fairly new and it's only started growing recently. It doesn't really give us so much results only in the UK, that's because we're filtering here on the United States. So let's do United Kingdom here and this way we get the organic results that are a lot better now. So let's look at our pages in the UK. We see that Fast Track Driving Test, a lot of people are searching for this and there's a lot of competition. There's one with 2 domain ratings, fastpassdrivingquests.co.uk and they also have plenty of results that are doing well. It's also filtering here, alright, so they're also growing since this period, fastpassdrivingquests.co.uk and another one is fastmefast.co.uk with a higher domain rating, the lit.co.uk with Fast Track Practical Driving Test Booking, drivelab.ch, I guess that's me, and Switzerland and here in the UK we have this result. So if we, let's change the keyword metrics that we get from our results to the UK version, this way we are showing only results in this region. So they're a little bit different and you can see that on google.co.uk I'm still logged out. This is giving more local results for this area for me. And then we see that, for example, London, where the search is the standard, we said lit.co.uk is the first one. For Fast Track Driving Test, the keyword volume is about 2000 searches per month. Let's take a look at the matching terms to see what we have. Fast Track Driving Test is one of the top ones, Fast Track Practical Exams Driving Test. Related terms here are Book Driving Tests with about 76,000 results, Driving Test Booking. So these are a lot more and higher types of results. Fastmefast, I believe this is going to be some type of firm, yeah, exactly. So fastmefast.co.uk is growing a lot and it's showing. So Book Practical Tests, Fastmefast again, Crash Course Driving, Practical Driving Test and Book Driving Test. So one is the top result and then we see the results that we're seeing here is the official government website. There's a lot of trends data here and lit.co.uk is still ranking for some reason, although their keyword, their Ahrefs domain rating is still a bit low, but they're ranking only for this term, which is interesting to see. If we filter here again on UK, we see that Intensive Driving Course, they're ranking very high for the 17,000 volume Fast Track Driving Test. They're about one or number two. Lit.co.uk is, I guess it's some type of firm because that's why they're showing up so high and Google likes to see it because it's like they have a strong brand name. Maybe a lot of people are talking about it in other parts of the internet, so that's why they're ranking high. Or they just have a very few good backlinks, for example, London Scout and so on, but it seems like Google is prioritizing them because they just have a very specific brand name that's working well for them and they have some recognition. They're even ranking higher than their official government driving test page. The other ones is NIDirect, TestHunter.co.uk, FastDrivingTestBooking.co.uk, LastMinuteDrivingTest.co.uk, Reddit for London, HowToBookDrivingTests, Driving Test Constellations. We don't really see our target here for Book Driving Test, but it's mostly, I guess, because it's more like Fast Pass Driving Test. A Fast, Pass, PassMeFast. It makes sense to have this, for example, Fast Track Driving Test has a little bit more of a keyword for them than Fast Pass Driving Tests. Fast Track, Fast Pass Track, Fast Track Driving Test, PassMeFast, so a lot of these similar results that people are trying to stuff into here. Fast Pass does not show up so well. It's more like Fast Track, it seems. Fast Track Driving Test, matching term, Fast Track. If we look at the pages by domain, who's ranking here the most is FastPassDrivingCourses.co.uk and Lid, again, in position, very high position, FastPassDrivingCourses.co.uk. So a lot of these are really showing up quite high. Lid, 100 plus customer reviews, Fast Pass Driving Courses, and Lid.co.uk. So a lot of people that want to save time, and this seems like a huge industry, which is interesting. So, all right, so what is our position here? It's position number 10, and we need to get it a little bit higher. For just specifically this result, probably the best way to get here over time is getting a lot more mentions and improving the position. So we are FastPassDrivingTest.co.uk. It seems very competitive in general. I'll probably focus on more like backlinks for this. Let's see. We should be able to find like organic competitors that are very similar, and based on this, find a few like competitive backlinks that we can focus on. So let's open that up in the target ranking, see what other competitors are here. The ones that we saw already are Lid, FTD Booking, Fast Pass Driving Courses, Fast Driving School London. So Lid.co is big. So let's copy this one, and the other ones that we are being shown here. And who else? FTD Booking, Fast Pass Driving, Fast Pass Booking, Intensive Courses, FastPassDriving.uk. Huge amount of competition. So I'm guessing like the payoff here is big, because everyone is trying to rank in this, which is pretty crazy. Fast Track Driving Test, Fast Pass Driving Test. It's almost even hard to remember what your own website is, right? Because there's like everyone here. All right. So let's see. FastPassDrivingTest.uk is us. The other competitors that are doing well here are ranking for these keywords. This is a good list to also focus on and copy them over and see, for example, if it makes sense to also target it, because we have a lot of competitors here that have it as well in the keywords. So it's stuff like Book Driving Tests, Change Driving Tests, Driving Test Booking, Practical Driving Tests, Show Me, Tell Me Questions, Change Address and Driver License, Driving Test Cancellations, National Speed Limits, a lot of questions about driving, National Park Junction Booking and Driving Tests, How Long is a Driving Test, UK Road Signs. So a lot of these could be potentially like nice keywords, for example, UK Road Signs. It's like a resource and it's a simple guide to UK Road Signs. Last, it's a very simple blog post, but people are definitely looking for this once they're learning, right? So one way to focus on this is look at all of these pages, all of these keywords, look at the volume that's in here, the KD, the cost per click, and seeing if you are ranking on this as well yourself. And then if there's something that you can do to improve your position in this. So that's what I would focus on and see us having so much of a position, except some of them, for example, this one is position 80 for Cancel Driving Test. And then we see that this page is ranking for Cancel Driving Tests because it's maybe it says something about cancellation, right? But the other keywords, they're all mostly missing. So if you don't see this keyword in this list for yourself, for your own website, see if it's something that you can improve. And the easiest way, for example, to see, okay, we need a page on Book a Driving Test here. For example, they're ranking very high on this at position 20 and the blog post that they rank for this keyword is The Best Time to Schedule a Driving Test Review. It's about booking a driving test and this is how you would improve your ranking by writing a lot of these blog posts yourself. So the other part to improve your own position for the main keywords, similar to your competitors, for example, PassMeFast.co.uk has a lot of traffic. They have the most traffic from your organic competitors and you are blue. So you did move up, you actually went down since compared to last year. Meanwhile, the others are mostly staying the same, except PassMeFast.co.uk has the most results. So they're like the biggest in this whole field. Although they went down a little bit, but they have a lot of traffic here in the UK for this. So let's try again. All right. So they are high and they stayed that high for this period. So the best traffic for them since this whole time, let's remove this comparison, is ContraFlow System, which is the theory. So it's more like a blog post. Another one that's working well is the homepage, PassMeFast.co.uk. That's because they have the most brand name and the best. They probably get doing like social media, TikTok, Instagram, LinkedIn, whatever to get all these people to type in PassMeFast.co.uk. So they Google it and Google understands, okay, this is what they want, and they click on this result, PassMeFast, so they have a lot of recognition that gives them a lot more authority in this field. And that's why they're also ranking high for content, so Driving Courses Near Me, Crash Course Driving Lessons, Fast Track Driving Lessons, and so on. So if you're able to go outside of SEO and focus on these results, that will help you quite a lot as well. They also have a lot of resources. So this is their best way of getting traffic, and it's like a lot of lessons and stuff. The other one is like areas, for example, if they have a page on Intensive Driving Courses in Croydon, they get this result specifically, and they see that they're being found in here. So FastPassDrivingTest also has these pages. If we look at the top pages here in the UK, we see that they also have like driving test centers as a list in all the different areas. So they mostly focus on this as a SEO thing. So Slough test center, we Google this and we see that PassMeFast is here, but also some other competitors. Specifically to improve those pages, B2B times at Slough Virtual Practical Test Driving Centers. Let's compare these side by side. So for example, here is ours. Here is the competitor. It's doing the highest B2B times, COVID-19 pandemic, so it's a little bit dated. Your solution, and then it talks about this stuff, the location. Here I would change, I would improve your pages to be more like this, the type of test offered, the address, parking, toilets, disabled access, phone number, a Google Maps page, an image, how to get there. This you can generate potentially with a Google data, a bit more about Slough. So they're really focused on being super in-depth about, this is what you want for this page. Meanwhile, you are really just setting your solution. So this is not super helpful for people. You need like a lot more information. All this types of information you need to be in here to rank higher for this. This will help you a lot more. And then if you can add a little thing like book a course now, or get like how to sign up now to get into this test center, and this will get you the best results for this page. And that's how you can rank higher for these programmatic SEO fields. That's how I would focus on it. For example, Orange Church as well, they're ranking highest. They even have some information like it's being closed for refurbishment, very helpful for people, very helpful if there's like toilets or whatever, directions, Google Maps images. So you can know where to find it. Super, super, super helpful. Let's check another one. Also, pass me fast. So you need to be a lot more detailed. That's the only way that you can rank in here. So although you have this information, I would focus on improving your programmatic SEO pages, making them a lot more specific. You can figure out this info step-by-step, just see what types of fields that they have compared to you and improve your SEO a lot. The other one is start writing on resource stuff, then writing a lot of this information like control flow, national speed limit, staggered junction, and so on, and crossroads. So a lot of resource pages. The last thing that you can do is focus on these backlinks. So for example, if people are linking to all targets from multiple pages, you can, well this is that, for some reason, you can, oh yeah, link into target, not link into target, sure. Here, let's put our own page traffic, how to drive stick shifts, let's see, bruh, teary fall, booking. Let's see if we have at least two competitors, so maybe like a comparison page. And in a way, test driving cards, yeah, not super helpful. Referring domains that are not linking to targets. So what we're looking at here is, for example, webwiki.co.uk, this is probably the best way, as both of these are linking to competitors, but are not linking to you. See, what you can do is make a webwiki page, for example, here, they have a webwiki.co.uk and they have a page from PassMeFast, and this gives them a backlink, so it's more like citations from all different sites. So I'll give you this list as well, and a Google Doc, so you can take a look. What you need to do is figure out where you can include your page and website and work on this. The other way is take a look at linkdr.com, sign up, add your page, and we can do a link building campaign for you. This will help you also get a little bit more backlinks. So with those ideas, I hope it can help and get you ranked higher. So focus on improving Informatica SEO pages, take a look at the backlinks, focus on improving the content and add more resources, and add more backlinks in general. And this will help you rank higher for everything. All right, hope this helps, good luck.