0:00 Hey everyone, today we're doing another SEO audit for Fables.gg. 0:03 It's called Friends and Fables and it's an AI-powered tabletop RPG platform. 0:09 This is a really good keyword right away here in the title that explains everything that people will be looking for. 0:15 So let's Google this one and see what we come up with. 0:18 So tabletop RPG platform is not really something people are looking for. 0:22 AI, RPG, AI table, tabletop. 0:28 So AI tabletop, the suggestions that we get are map generator, RPG, exercise game, 0:34 or can you play against an AI in tabletop simulator. 0:38 So these are decent keywords. 0:40 So if we take a look at the map generator, we see some examples, and the other ones we see just the RPG. 0:46 But the keyword volume seems to be mostly very low for all of these, so it's not super in demand. 0:52 Let's take a look at their Ahrefs SEO ranking to see how it performs. 0:57 So they used to have a bunch of traffic in the past, but now it has dropped quite a bit lower. 1:03 If we compare their top pages, we see that the results that we get are their friends and fables over here, 1:10 and that's just for the homepage with only that keyword for the brand name. 1:18 So people are generally looking for friends and fables in their own platform. 1:22 They have a decent amount of keyword volume. 1:25 It's about 500 to 1,100 in all countries, and it has been growing. 1:30 If we see the trends chart over here on Google Trends, we see that it has been shooting up. 1:34 So people have been more aware of this than in the past, and now in the last few months it even has grown to 3,000. 1:42 That's really good. 1:43 So that means that it's becoming more of a famous or known platform from other sources. 1:49 So it could be either Reddit, it could be either TikTok, YouTube, or other places. 1:55 So people are definitely talking about them in some way. 1:57 For example, how to create a Dungeons & Dragons campaign using friends and fables. 2:03 So this explains the whole app. 2:06 So that's a really good and valuable keyword to have as well. 2:08 It shows you the platform you can generate with AI. 2:12 For example, your existing ideas. 2:14 So it's more like a Game Master or AI Game Master. 2:19 You can add locations. 2:20 You can create more stuff. 2:22 So that's actually really useful. 2:24 So that you can play against yourself. 2:26 So then people will link back to this, to the game, to the play.fables.gg login. 2:33 If we check this one, let me check if the robots.txt is actually missing. 2:37 So if we have something like this on the subdomain, it should also have a robots.txt. 2:42 It shouldn't always redirect to login to make sure that is correct. 2:45 Because that might be potentially an error. 2:48 Over here, we see that we have been redirected from the homepage to the slash login. 2:52 But the slash login doesn't have a specific canonical URL. 2:56 And this one is also blank. 2:58 So make sure that is correct. 3:01 And that you have some kind of link back to the homepage from this play page. 3:04 Because it has a bunch of backlinks here on the play page from Toolify and other pages 3:09 that are linking to our play.fables.gg, which could be, for example, pricing. 3:16 But I believe the pricing is also going to be redirected now. 3:19 So yeah, we have the play.pricing. 3:21 But here we don't have a header or a footer that leads us back to the root subdomain. 3:26 This could help us use the backlink power and go back to the homepage and level that up. 3:32 So you have decent backlinks here that you don't want to miss out on. 3:36 So definitely try to make sure that you have a header and a footer 3:40 or at least a logo with a link that goes back to the homepage. 3:44 And this will help you rank higher for this. 3:46 Because, for example, if people are searching for friends and fables, 3:50 the things that they get are some of these examples. 3:54 So they have the legacy. 3:56 For some reason, legacy.fables.gg in Google Likes prefers that more than your current pricing page. 4:02 Although it doesn't look good on dark mode for me. 4:06 But the play.fables.gg.pricing, it might have some issues. 4:09 For example, here we see that the pricing title is much better than the other one. 4:13 For example, it has the pricing in the title. 4:15 And it has the Colonial Korea outset. 4:19 And it is being disallowed from being disallowed. 4:22 But it has a robust text. 4:25 Meanwhile, the play.fables.gg doesn't have it. 4:27 And it also doesn't have pricing in the title. 4:30 So you could, if you don't want to show this legacy version, 4:34 just make sure that it's leading to the correct page. 4:38 Because here on Google, people are getting to the wrong page from here. 4:42 This is also the legacy campaign, which doesn't work so well. 4:46 One way you could try to remove this is by using the noindex meta tag 4:51 and block searches for the old results. 4:55 So the tool looks like this one. 4:56 You don't want to always set the noindex tag, 4:58 the robust text, to not to be scraped. 5:02 Because the robots will not be able to find this meta tag. 5:06 This is a little bit different. 5:07 This means this page should not be indexed. 5:09 And the robust text just means that the page should not be visited. 5:12 The two are different. 5:13 If you only use robust text that does not allow scraping, 5:16 it will never detect that it shouldn't be indexed. 5:19 You need to use the specific meta noindex tag instead. 5:22 Here we have a blog that is being linked. 5:25 And here we have the help.legacy.play.fables.gg. 5:28 Which should ideally be your new help resource files. 5:33 So you have some issues here. 5:36 So it should be just the help. 5:39 But you have some issues with this one. 5:43 Let me compare the help here. 5:45 For example, here we see that it has a help center. 5:48 But I would place the word help center in the front, 5:50 and then dash, and then friends and fables in the end. 5:54 And make sure that you also have a robot stack, a sitemap, and everything. 5:57 And ideally, after a while, you could just redirect 6:00 with a 301 or a 302 back to the new pages. 6:03 But here, somehow Google prefers this, what is friends and fables, 6:07 to the help center. 6:09 And because this potentially has a lot more information 6:12 that people can see right away. 6:14 Meanwhile, this one just has a bunch of links to other pages. 6:18 So if you would add a few more information like this here, 6:21 I think Google will pick up this result 6:24 instead of the one that is showing in the legacy version. 6:27 So here we have a blog and a new chapter. 6:30 And it's talking about the redirect. 6:32 So this is good. 6:34 So Reddit is being shown here. 6:37 And people are talking about friends and fables. 6:39 That's a good thing. 6:40 Let me check the subprojects that are being shown here. 6:44 Because potentially there's a few things or ideas 6:46 that we can pick up from your results. 6:50 Otherwise, the AI tabletop RPG platform 6:52 doesn't seem like a great platform. 6:55 Very inspired by D&D. 6:57 But you probably shouldn't use that because it's trademarked. 7:00 But you can type in something like AI dungeons. 7:02 And people do look for this. 7:04 Like an AI dungeon, but it's more like a branded keyword. 7:07 So it's going to be hard to compete with this. 7:09 AI Game Master. 7:12 Maybe this is something. 7:13 AI Game Master seems to also be more like a video game. 7:15 Like a dungeon RPG text adventure. 7:18 The search volume is also quite low. 7:20 D&D and beyond. 7:21 This is like a character sheet. 7:24 But the keyword volume is very high here. 7:26 You have AI dungeon actually. 7:27 And people do look for it. 7:28 And it is quite popular. 7:30 Let me open that up. 7:31 23,000. 7:33 This seems mostly how to play AI dungeon with a player. 7:36 This seems to be mostly like a branded term 7:38 for AIdungeon.com. 7:39 So it's going to be really difficult to outrank this. 7:43 But still. 7:44 It's more like AI world generator. 7:46 AI character generator. 7:48 And it's AI storyteller. 7:50 How does it compare to AI dungeon? 7:52 AI dungeon is more of an AI storyteller. 7:55 AI dungeon does not have a rule set and constraints. 7:57 So you can't do anything. 8:00 Friends and fables. 8:01 Friends generates a character. 8:02 Including backstory. 8:03 So it's a little bit better. 8:04 But still. 8:06 The problem that we now see is that we don't have so many keywords. 8:09 One way that I can suggest to find good keywords here 8:13 is checking out the sub-periods here. 8:15 For example, we can look for something like this. 8:19 And then we have the top pages on Reddit. 8:22 Where it is specific. 8:24 So AI dungeon sub-period. 8:25 Here are the best keywords. 8:27 For example, character description generator. 8:30 This is like a free tool that you can make on your website. 8:32 For example, one of these three. 8:34 I hope it's not safe for work. 8:36 But here, for example, you could have a page like this. 8:38 That only shows this specific free tool. 8:40 So you could say make an AI wizard. 8:43 The SEO. 8:45 And then it will generate you a name. 8:48 Race, species, and so on. 8:49 So this is something that you could also have on your website. 8:51 But then a slash tool slash AI character description generator. 8:57 In a way. 8:58 So that people can try out the app without really logging in or anything. 9:02 And then you can say at the end, 9:04 hey, by the way, you should also check out our app. 9:08 Or use our image generator instead. 9:09 So both of these tools could be very helpful. 9:12 As separate small tools that you could get traffic from. 9:15 So character description generator. 9:18 It has a bunch of this. 9:19 It has a lot of search volume. 9:20 About 3,000. 9:21 And it's going to be easier for you to rank for this. 9:24 And then you can also get back links to these. 9:25 And rank them higher. 9:27 So here's another potential. 9:28 Some examples here from ranging.co.uk. 9:32 Another example from toolbuzz. 9:34 Character profile generator. 9:36 Let's do the same. 9:37 And then you can even pick the AI model to make something like here. 9:40 But they, for example, as you can see, 9:42 they have a bunch of different tools that give them a bunch of traffic. 9:45 Over here they made a whole title, species, appearance, personality. 9:50 But also story generators, character generators, plot, backstory, storybook title, and so on. 9:57 But you could also make them more specific to Dungeons & Dragons or similar tabletop games. 10:03 For example, AI story generators, rap, paragraph, poem, and so on. 10:09 So they have a bunch of random different tools that work really well. 10:13 So that could be a great way to get a bunch of extra traffic. 10:16 I'll export these for you. 10:19 So you have both the results from here and from here. 10:24 And I'll include them in the final sheet. 10:26 But here we have a few more examples. 10:27 AI attention alternative is a really good one. 10:30 This is definitely a blog post or keyword that you should have on your page. 10:33 Because you are this and then you even have this comparison. 10:38 So you just write this one out into more of a blog post and make it look really nice. 10:43 Because people are generally looking for this. 10:44 You can also post on Reddit as a comment for all of your alternatives that you have. 10:49 But here is another way that you can get more traffic. 10:52 Because you can also reach out to everyone here. 10:55 There's an AI for that. 10:56 We have a list here of geeks for games. 10:57 Write them an email and say, hey, by the way, we are also part of this AI dungeon generator. 11:03 So can you please add us? 11:04 We even include an affiliate link and so on. 11:07 So the idea is that you reach out to everyone here that has a listicle. 11:10 For example, the top 26. 11:13 One way that you can do that is also send up to linkgear.com. 11:15 And then you can also get these types of cold email campaigns. 11:19 So what it does, it looks for articles like this based on the keywords. 11:22 And this will email everyone. 11:24 So that could be a way for you to get more backlinks on autopilot as well. 11:28 Here we have more examples. 11:31 So friends and fables, that's you. 11:33 And other ones, AI dungeon, not safe for work, RPG AI and so on. 11:38 It gets a bit more spicy after a while. 11:39 But this is a good list of things that you could include as well in your article. 11:44 So let's see, we have D&D next as well. 11:46 So Reddit is a really good source for these types of keywords. 11:51 Because they generally give you quite a lot of examples of what the people are looking for, 11:58 what they type in, the keywords that they use, the volume. 12:02 And you can even see, for example, you have a D&D character creator. 12:06 This is a really good keyword for you because you have a really high search volume. 12:09 A character creator. 12:12 Also, you can make a tool like this. 12:14 Or even like Booming Blade, Sorcerer's Spells. 12:16 Let's open some of these blog post articles on Reddit and see what they say. 12:20 So the Sorcerer's Spell recommendations. 12:21 You can make a tool that gives you a specific recommendation like this one. 12:26 And also say, hey, if you want to make this guy use Boom. 12:31 And then you post this comment over here. 12:33 And then people also find you. 12:36 Or you can say, without even linking, you could say, use friends and fables. 12:39 Because then people will be like, okay, I want to use friends and fables. 12:43 They will Google it and they will find your page. 12:45 So this guy is looking for a physical character creator. 12:48 You can see, like, someone already did this method. 12:51 This is actually like Heroforge is the code standard. 12:54 And you can say, for example, here, I love friends and fables for making my characters. 13:02 They are really good to call it. 13:06 And then you can make a comment like this one. 13:08 And someone will read this, maybe after a while, and then search for it. 13:13 So this also helps you rank a little bit higher. 13:15 But this is, as you can see, really good and very specific. 13:18 Is there a free character builder? 13:20 People already say their own stuff. 13:22 So what you should do is go to all these comments and also make your own comment over here, 13:26 recommending yourself. 13:28 So this list we also have already, I believe, right here. 13:36 Yep, D&D Next. 13:37 And then the next one is Dungeons & Dragons. 13:42 So also D&D Alignments, Name Generator, Badass Bible, Rare Name, D&D Online, Miniatures, Podcast. 13:48 So as you can see, huge search demand. 13:50 And all of these keywords you don't really have. 13:52 So some ways that you can either make these keywords. 13:55 For example, if you see something like a D&D podcast, you don't have this, of course. 14:00 But if you Google it, someone wrote an article like the 11 Best Dungeons & Dragons Podcast. 14:04 You can make this on your blog yourself. 14:07 Either you write it yourself or you hire MagicBase, for example, to write your blog post for you. 14:13 Otherwise, if you have something like a D&D Name Generator, 14:16 this means this is potentially like a free tool similar to the character description that you can have. 14:21 And if you Google the keyword, we see that we have a bunch of random examples over here that are ranked. 14:27 So these are the ways that you rank for these types of keywords, which are like more tools in a way. 14:34 What else do we have? Friends and Papers, this is you. 14:38 And let's see what we have here on Reddit for yourself. 14:43 Not so much. 14:46 D&D Homebrew. 14:50 D&D Homebrew, Paladin, Homebrew, Magic Items, Warlord, Homebrew Races. 14:57 I'll skip this one. 14:58 I think this is a good site, especially if you want to find out quickly what keywords you should rank for. 15:04 Generally, your domain rating is okay, but it can definitely be a bit more higher. 15:09 So try to do the emailing approach. 15:12 Find more of these listicles that are saying like top 10, top 20. 15:15 Make more tools. That will also help you get more backlinks. 15:18 Make more powerful, useful blog posts. That will also help you get more backlinks. 15:21 And the more blog posts you have, the more tools you have, the more pages you have, 15:24 and the more keywords you can rank for, and the more traffic you'll get, 15:26 and the more sales and leads you'll get over time. 15:30 So this is, for me, the best program for you right now, and I hope it helps. Good luck.