Full Video Transcript

Hey, today we're taking a look at crowntvus.com. It's a smooth and sophisticated cloud-based digital signing solution. So let's go to the website and see if there's anything that we can improve in terms of SEO. They contacted us to take a look at some of the competitors. They felt like some of these competitors specifically, optisigns.com, screencloud.com, pixel.com, yodec.com, loopsdigitalsigns.com, they were outperforming them in terms of SEO. So they were getting a lot of traffic. Meanwhile, they are working a lot of content and doing many things for SEO, but they're not really moving forward as much as the competitors are. And we confirmed this by taking a look at the organic competitors over here. We put all of their competitors in the organic competitor tool. And then we can see crowntv is the blue one. And they have in this year, compared to last year, moved up only just a small percentage over here that we can see. So it's not even visible. So the other ones, the other competitors, for example, loopdigitalsigns.com, they're the closest match, although they are actually still getting a lot more traffic. It's about 20, 30 times more than they are getting in terms of traffic. And optisigns.com has about 20 times more. So it's quite a lot. And pixel has 30 times more, and they have been moving up. You can check this quickly by looking at the dotted line that is not filled in, dotted circle that's not filled in, compared to the filled one. And you can see them moving up. The biggest movers have been the green ones, greencloud.com, and the other one, yodec.com. So they moved up a lot. So they practically tripled or went 4x, 5x on their traffic. So you see them move all the way up over here. We got sharing and traffic and the same keywords that they're targeting. Otherwise, crowntv.us has about 53 domain rating. They have about 500 backlinks from different domains, and they do get a bit of traffic. And while it is moving up, they feel like it's not as much as it could be. We can see that it's true by taking a look at the homepage, for example, that they are ranking for crownTV. But meanwhile, they're not really ranking for their competitive keywords that they're trying to rank for. For example, one of those would be digital signage, which we can see on their homepage. That's what they want to portray it to be as. But they do have some pages that are working. For example, digital signage, New York City. People who type this in, they might want to look for someone who is like digital sign companies near me. Google makes this a regional keyword. So what happens is if someone is in New York City and they type this in, they would get that specific result for New York City. So for them, what they could do is scale this up to even more cities, which they have been doing. So Miami, Houston, San Jose, and so on. So they have a lot of these types of programmatic SEO location or region-based pages that are working well. They made pages for industries, for example, for real estate. Those are more, I believe, usually like solution pages. We can probably find them here. And this works quite well. The rest of the homepage just displays more or less what they deliver. So they have a media player, they have a dashboard, a digital signage, they have apps, they have an explanation of what digital signage is, and they have some rockstar support and other information over here. So this feels like quite a bit of content that is on the homepage specifically and that they have on the website. So the blog does exist and they have pages such as Android TV versus VDA, or what is digital signage, waiting room digital signage, internal marketing strategy, multiple TV wall, 10 best street shops for retail, church signage ideas. So all this type of content marketing that they're trying to get people to look up and then come back to them. This seems to be okay. They do have a lot of blog posts specifically, but I feel like most of them are not really ranking that high. So they don't really feel the impact of these. Definitely what I've been trying to do in the last few months is really focus on, for example, keywords like this one. You can see benefits of digital signage. Their position is 23, and potentially if they made it rank like five or somewhere higher, they would be able to get a lot more traffic and actually get traffic to this page. But otherwise, this gets about zero clicks. So one way that we try to do this is you type in the keyword on Google. Maybe it glosses over a few things. You really need to compare. For example, they have eight benefits. They have the number in the beginning. They have a short over here. They have the correct length for meta description. Meanwhile, ours has the many benefits of digital signage, ultimate guide, current solutions. So you see that the title is actually 94 characters. It's a lot bigger than the 61. So one way that you should try to fix this is by making the title a little bit shorter. Instead of the many benefits of digital signage, you can take a look at how many benefits you actually list here and say, okay, there's five or eight benefits mentioned and make it similar to this one as a title and the SEO title for this page. Then you just compare each side by side. So make this a numbered list. For example, the first H2 should be a number and then number one benefit that you attract drive and traffic. Number two benefit, you increase purchasing decisions and so on. So you want to take a look at who else is ranking for all these blog posts and for these keywords and see what else you can improve. The other thing that I took a look at is taking a look at the content gap. So you use these in the competitive analysis tool for an Ahrefs and then you type in all the competitors that you want to compare it to. And here we see that we are getting some traffic for digital signage software, which is the biggest volume keyword for this target. We sorted by taking a look at if at least two competitors have this keyword, it's very relevant. And especially if it's in the top 10, that means a lot of the competitors actually get traffic to these pages. Meanwhile, you don't. One way that we try to figure out what these good keywords are, because you can see they're listing also digital signage software as, and then solutions, and then the best, and then digital signage software. So it's a lot of overlap and a lot of the same, and of course the same type of website will rank for the same page. So it's a lot of redundancy. One way that you can do this better in Ahrefs is by exporting the entire list of keywords and then taking a look at the generated list. Then you can copy this over, copy all the keywords, go into the keyword explorer over here, and then paste the entire list back into the keyword explorer. Then you'll be able to take a look at all of the keywords that you have the content gap for, but actually specifically look at some more in-depth information. For example, we can see, you can add then filters. For example, on the lowest DR, we can say, okay, our domain rating is 54. So we filter out some of these that are more difficult, right? Or we see, or what we do generally is doing a cluster by parent topic. And then it clusters all of these keywords into big, smaller groups, right? So for example, then we have the most relevant keywords and topics, for example, cloud digital signage, and then we see who else is ranking for this. You can take a look simply instead of opening up Ahrefs, you can take a look quickly by opening up on Google and using the Ahrefs SEO toolbar or Keywords Everywhere. We see who actually is ranking here for us. In our case, this is screencloud.com, and they're getting a lot of traffic, 56 keywords, and they were the top one, and Yodak, which was the second biggest one. There's also like Reddit in here, in this list, and some other competitors that we haven't seen. Finally, we see that OptiSigns, one of those competitors as well. One way that they should be able to get better results is maybe by backlinks. We can check this, for example, by taking a look at the backlinks for just the homepage for both. So now we're using Exacto Rio. We're taking a look at the homepage and the results that we get here. There are quite a few, so the backlinks are okay-ish, except there's a few ones that are like completely zero, and then this is not super relevant, 5 Best Accounting Softwares for Small Business, and then they have a mention here by the SEO. And the 10 Elevator Pitch Examples to Convince Anyone 30 Seconds, and then you have Crown TV for some reason. Elevator Pitch Examples doesn't really tell me so much about Crown TV, so it's again a mention by the Head of Marketing the next year. And we see that the anchors here mostly are for Crown TV, Digital Signage NYC, the website, emoji symbols, and that's about it. For Digital Signage specifically, they have not super many anchor tags that are highly relevant. Meanwhile, let's take a look at ScreenCloud, also mostly on their homepage, Beginner's Guide. They have mostly links to their blog posts that are ranking well, and that's about it. So it's very similar. The anchor tags for Yodak, also very same. So this seems to be natural, so that's all fine, but it's still good to check. I talked to TownCloud, Companies to Know, for ScreenCloud, I saw some of their top backlinks. What is Employee Training and Development? So this seems to be a better one. Retail, Digital Signage, Ultimate Guide. So it helps a lot when your backlinks, or posts that you have backlinks from, they're more relevant. So this page, Retail, Digital Signage, Ultimate Guide for Beginners, they have this keyword, and it has a backlink to ScreenCloud.com, somewhere here. And then the 8 out of 10 customers, it goes to a specific blog post, which is, again, the 8 Digital Signage benefits posts that we saw that seems to be working really well for them, and it's spreading a lot of the link equity across the entire website. So they are really trying to power up this benefits page, which is getting a lot of good traffic. The other ones here, how much do retail stores front signs is still also relevant to the business. Digital Bulletin Board, for your office, very relevant to the business. Bank, Digital Signage, also very relevant. So maybe one thing that you can try is to get more specific relevant links back to your website. You have all of these keywords that you could try to aim for. These are very relevant, and they are also matching for your competitors. So Cloud Digital Software, Top Digital Signage System, Best Digital Signage Software, make a page or get a page or a backlink from these specific ones. For example, Best Digital Signage Software, this is the holy grail that you want to aim for, because all of your competitors will also be here. So you want to get more backlinks from these specific pages that are ranking here. Make a post on Reddit, or make a reply on Reddit. Make sure that you're on Capybara, G2. You can make a YouTube video. Links that you already purchased or got backlinks from, and say, hey, can we write a new post? And so instead of getting link insertions, try to aim for guest posts that are also written for the keywords that you're trying to rank for. And then finally, what you want to try to do is make sure that you rank very high on your homepage for the keywords that you're aiming for. For example, ScreenCloud, we can see that they are very, like the homepage is very good. So I would really try to aim to improve this. For me, this example that is animated really explains for me everything that digital signage is. So it's like stuff at hotels or signs or whatever. And then you have a lot of examples over here in the bottom, and this really helps instead of this just like giant text in the middle about animation or anything else. Then what you want to compare, for example, here they talk about digital signage software. They have a lot of specific words that you might have or want to include. For example, screen content, they talk about screen content. Maybe you don't. Simple digital signage solution, effortlessly manage it, tailored solutions for industries. So take a look at all your competitors. This is a very small homepage. It actually is a lot smaller than yours. Like maybe it doesn't need to be that huge, and then you can maybe optimize a lot of the content. Instead of using like too much text or too busy text, you might want to just make it a lot shorter and make it clear to users that your app is being used by people. So that's what I would try to aim for, and let's see if that helps you get a lot more traffic over time. Good luck.