0:00 Hey everyone, today we're taking a look at ClientPortal.io. 0:04 You can set yourself apart from your competitors by giving your clients a professional organized 0:08 client. 0:09 They have about 8,000 plus businesses and they are doing quite well because they have 0:16 a 59 domain rate. 0:18 Let's take a look at their results and we see that they have 2,300 backlinks from 477 0:24 different domains. 0:25 So they have a steady amount of keywords and a steady amount of traffic. 0:30 Let's take a look at the top pages to see what they're working with and we see that 0:34 the top results are very hockey stick, I guess, because we see that the client portal 0:40 gets most of the traffic, like 95% of the traffic on the homepage and the other ones 0:45 are like stuff like client portal login and some examples. 0:50 So the examples of the example here are the PDF from a client, I guess, an example accountants 0:57 for the perfect client portal for your accounting firm. 1:01 So these are like long tail results, very similar for different types of industries. 1:08 So more like case studies and it helps a little bit to rank higher for these examples. 1:14 So they get a little bit of traffic here, but the top results are still the homepage. 1:21 So the bottom of the funnel keywords such as client portal, they're ranking number one 1:25 for this. 1:26 So that's really good because they get a lot of traffic here. 1:29 The other result is like WordPress client portal, client portal software, customer portal 1:34 software. 1:35 So these two are doing quite well. 1:37 If we saw it quickly on volume, we see that there's some other results here that they're 1:42 not ranking so much on, such as customer portals or portal plugin, but that doesn't 1:48 make so much sense. 1:49 So it's better to show it on traffic. 1:52 If we Google this result, such as client portal simply, we see that there's a lot of volume 1:58 here and it's growing over time. 2:00 So a lot of people are looking for client portals. 2:03 The results that we see here are Google ads, one of the top ones, and the first result 2:08 is client portal.io by target. 2:11 Some other results here are just like logins for the state of South Carolina, client portal.com, 2:17 simple practice, and then some other blog posts, such as the few space. 2:22 If we Google customer portal software instead, we see a bit of a different result. 2:27 It's not trending as highly as before because it's a bit more specific, such as customer 2:33 portal software. 2:34 Then what Google also suggests here for us as well is like best client portal, best client 2:40 portal software for small business, best client portal for agencies, and so on. 2:45 We should check these out as well and see what else we can improve here. 2:51 Best client portal is like people who are already familiar that they need a client portal, 2:55 they're just looking for the best one. 2:57 That's why Reddit often ranks here very highly. 3:01 One thing that I would recommend for Reddit is like if you can still add a comment, at 3:05 least add a little link to your page, so just say like joinportal.com, very simple, but 3:13 you could just say like clientportal.io instead and make this a comment. 3:17 Sometimes it will be deleted, but it can still be worth it. 3:21 So just do that and see if it's deleted or not. 3:26 So for best client portal, clientportal.io is ranking here as well, but also like this 3:31 blog post about Fusebase. 3:33 You will see this quite often. 3:35 One other example is if we Google simply customer portal, we see that Zendesk is ranking here 3:42 for what is a client or customer portal. 3:45 This is a blog post. 3:46 So if you don't have this blog post, let's take a look here. 3:51 We have a few blogs here, there's the update seven, project management tool, and the best 3:57 customer portal software blog post. 4:00 But it might be useful to add a quick blog post on what is a customer portal or what 4:06 is a client portal. 4:07 And it will look very similar like this, like just make like unique images of Canva or another 4:13 tool and write about stuff like elements of a customer portal, like an FAQ and so on. 4:19 This is not super complicated content, but it really defines like what the field is and 4:25 it's more like a definition blog post. 4:26 It's one of those templates that work. 4:28 The other template that works is like a listicle, so like a top 10, top five, top six, top seven 4:33 that we have here as well. 4:35 Here we have Fusebase ranking for this software and let's see if we are also in this result. 4:43 I don't think so. 4:45 If we check the backlinks here, we don't have it. 4:48 So they're a competitor and then they're linking to everyone else except us. 4:53 One way that we could improve this is like offer them, offer to include them in our blog 4:59 post about the top six and add them instead, right? 5:02 So you can go to the contact page and say like, Hey, I saw you have a blog post on the 5:09 top 12 customer portal and client portal software. 5:13 We can, let's add each other. 5:14 Like you make it a top 13, we'll make it a top six, a top seven and then we add each 5:18 other in that sense. 5:20 So that's called like a link exchange and sometimes it works, sometimes it doesn't, 5:24 but it's worth it. 5:25 We are working on a tool, linkdr.com. 5:29 If you sign up, you will be able to find a lot of these backlink ideas on autopilot. 5:34 So what it does, it finds like listicles in a similar way and then tells you like how 5:39 to send the email to them. 5:41 So check that out. 5:42 But this result is ranking really high and it's higher than the other ones, especially 5:47 if we Google, for example, best customer portal software, we see that we have a few examples. 5:52 We have smartfall.com and they have a 78 domain rating. 5:55 That's why they're super high here as well. 5:57 And this is like similar blog post, but it's just like focused on this result. 6:02 Let's take a look quickly here before we continue with the blog post stuff. 6:07 So this page, for example, it has features slash client portal. 6:11 You could do something very similar. 6:13 I know you have a features page here and this just shares all the features that you have, 6:19 but maybe you can add like a read more, like what is a customer portal or what is a client 6:23 portal? 6:24 And then it shows more information specifically for what this is. 6:28 You have already the Aldis industries. 6:31 Just make one more page that just says like client portal, also customer portal, and then 6:37 optimize those pages more specifically for those keywords. 6:41 Some ways that you can do this easily is there's a quick checklist, right? 6:46 So the title should have this keyword, client portal software. 6:50 The description and the meta description should have this keyword, client portal software. 6:57 Ideally you should have a H1 over here, client portal software also, and we see it here. 7:03 So all of this stuff has the keyword in there in the very beginning. 7:07 Also in the slug, in the URL, we see client portal as well here. 7:11 And then you follow more of like a definition blog post in a similar way as the result. 7:18 So you start with like, what is a client portal? 7:21 What are the benefits or the features of a client portal? 7:25 Why do customers love a client portal? 7:27 And then the FAQ that kind of repeats it again as well. 7:34 And then some, and this is a very small page, right? 7:36 And so you could make a lot of these very similar pages. 7:40 Ideally you should make your industry pages very similar. 7:42 So like client portal for accountants instead of the perfect client, this is like a little 7:48 bit too short, too long. 7:49 Remove this part and the perfect in the beginning and make this a bit more optimal. 7:56 So this title really sucks. 7:57 It's example accounting portal, just make it like client portal for accountants, right? 8:04 Or accounting firms. 8:05 And then also move this in the same way in the beginning, add a description that is missing 8:09 for your example accounting page. 8:12 And that will improve also the result. 8:14 And then the second one is like, what is a client portal? 8:17 Again, repeat it. 8:18 You can include this as well. 8:20 Like what are the benefits for accountants for a client portal? 8:24 And then an FAQ at the end. 8:26 And you should follow this template for the other industries and also just make one for 8:31 customer portal as well in a similar way to SmartPort that they have. 8:35 So to continue from to the blog posts that we have here, we see that for customer portal 8:40 software, which is a high difficulty, high volume domain, a keyword, we see that we have 8:46 a few things. 8:47 We have fusebase.com and we have zendesk.com and then we have client portal ourselves at 8:52 the top five. 8:53 So this is really good, but I think we could potentially rank a little bit higher by optimizing 9:00 all blog posts that we have. 9:02 For example, here, we already saw this one before and zendesk as well. 9:06 They have some videos. 9:07 You should take a look at like adding tables. 9:10 I don't know if you have a table, but you should add similar tables of like pricing 9:15 and information and so on. 9:17 This will help you rank a little bit better and you're also not listed here, so you can 9:21 reach out and email them as well. 9:23 But the things that, there's a few things that why they are ranking higher. 9:28 If we look at this list, best client portal software, or even, I don't think you're 9:35 actually ranking for this at all. 9:37 So if we Google this exact word, best client portal software, we see only their blog posts 9:45 and then we don't really see yours at all. 9:48 One thing that I think you could improve from this is by optimizing this page. 9:53 So we have customer portal clients stuff in the title. 9:57 This is good. 9:58 Yours is also good. 9:59 That is not a big thing, but I think like the title is a little bit too long. 10:03 So take top six best customer portal software solutions for your business. 10:07 It's way too long and it can be optimized. 10:10 One way that I am doing this with my own tools is I made a content analysis. 10:16 What you do here, you type in the keyword, for example, best customer portal software, 10:20 and then it checks Google for the top results on the top 10 of the SERP and it tells you 10:27 how you can optimize your page. 10:30 So let's take a look here. 10:32 So once it's done, it will give you the top ranking titles. 10:35 So this is the top 10 SERP results and we see a few things here. 10:40 We see that you're not specifically in this list and we see a few things like this. 10:46 If we, by the way, Google your exact URL, we will see that your title is being cut 10:51 off as we predicted. 10:53 So you see top six best customer portal software for your, and then it's dot, dot, dot. 10:58 You don't want this to happen because it will impact your rankings quite a lot. 11:02 And we see the top results, that's what Google gives us. 11:05 This is stuff that Google likes. 11:07 So there's a number, there's a year, there's both a customer and client portal software 11:13 in the word, and then it starts you to leave a number. 11:16 And it has the word best or the word top in it, and the year. 11:21 So that's basically in a similar way that what I created. 11:25 So if we copy paste your title over here and that we have, and let's see how we can optimize 11:31 it. 11:32 We paste it in here and we see that it's too long and it's also being cut off because Google 11:35 checks pixel widths based on those results. 11:38 I would make it like top six, top seven instead of top six to make it a little bit longer 11:44 and then include similar stuff that we saw here. 11:47 We see that, for example, often it has a word client portal software 2024 and then the word 11:53 best. 11:54 So you want to include those things also in your title. 11:57 So seven best client plus customer portal software solutions, let's remove this because 12:03 nobody really is using this as you can see, and business as well, nobody's really using 12:08 this. 12:09 Best customer portal software, we have all of these now except 2024. 12:13 So this is a much better title that is optimized based on what Google likes. 12:17 We can add like the top here, the top eight, and then it's still not too long and not being 12:21 cut off. 12:22 But if we make it too long, it will start being cut off and then impact the ranking. 12:26 So top seven best client plus customer portal software in 2024. 12:31 This is a much better title that we have here and this will improve your position because 12:35 it's not being cut off. 12:36 And I want something we can do. 12:38 We see here the description is good and it has the word client portal and the H1 has 12:45 also that result for your business. 12:47 Maybe we can remove solutions here for your business and just make it the same as the 12:52 other ones. 12:53 So top seven customer and client portal software or similar to here. 12:57 The other reasons that they might be ranking higher than you in this result is because 13:02 they have a lot of backlinks. 13:03 If we check here, we don't really have that many backlinks to this page, it's zero. 13:08 And they, Zendesk and Fusebase have a lot of backlinks to this page. 13:13 So they have about 414 to Zendesk and 316. 13:17 But we can filter this, this feels like a lot, but if we check one link per domain and 13:22 only do follow links, they have about 138 to Zendesk and the one to Fusebase, they have 13:31 a little bit less results, so about 96 groups of links. 13:36 So to move up our positions here in the blog post, what we need to do is get a lot more 13:41 backlinks. 13:43 So one way that you do this is you go to, for example, the top backlinks that they have, 13:47 you make an exploit and then you go through that list and mark it down like, okay, I sent 13:52 an email here, I didn't send an email here and you see who else they're writing about. 13:57 So for example, are you writing about you? 14:00 For example, they are, they added you as a result somewhere here, well somewhere, I'm 14:09 not going to find it right away, but it's in one of those top pages, but I don't see 14:15 it right now. 14:16 But you are also a backlink on this page, meanwhile they are sending those links. 14:21 For example, for boldesk.com, they also have a blog post about what is a custom reporter 14:27 software, but then you don't have a backlink to your page, but they do have a bunch of 14:32 backlinks to Zendesk, like Zendesk will be mentioned here and you also want to be mentioned 14:37 here. 14:38 So one thing that I would try to do is either use linkedr.com to reach out automatically 14:43 by checking, by importing the export that we have from Ahrefs, or by clicking on contact 14:49 us and writing an email to sales at boldesk.com and then saying like, Hey, by the way, I saw 14:54 you have a blog post about the 12 best custom reporter software, can you make it 13 and 15:00 include the link to us, clientporter.io and to our list, we'll give you like either an 15:06 affiliate link, affiliate program, like a percentage, we'll give you like some money, 15:11 you can use our tools for free. 15:14 We'll also include you in our list so you can make yours a top seven instead, or you 15:19 can offer them money, for example, like money for a placement or whatever. 15:24 So that's what generally you would have to do to rank your position higher. 15:28 And then you repeat the same process for Nimbusweb and then you go to the same list, for example, 15:33 RankTracker, iSmartRecruit, there's so many backlinks here and I will send you both of 15:39 these sheets that you have to go through. 15:41 So you open them up each time and then you see, okay, there's a list here, I need a link 15:46 here as well, and I will reach out to them by sending an email. 15:51 You can use a tool also instead of LinkedIn, something like Hunter or Apollo or Snap.io 15:57 by sending like automated, you know, outreach campaigns. 16:00 But that's generally what works and how you get really high quality backlinks. 16:04 So to recap, I would focus on improving your titles here on your page. 16:11 This is a little bit too long, by the way, so clientportal, we see that it's also being 16:16 cut off, right? 16:17 So you can use that content analysis tool, also do repeat the same process for your blog 16:21 post, make a specific features page that includes the customer portal and the client 16:26 portal stuff, improve your example client portals and improve your blog post. 16:31 And that will give you the most result for the least amount of time because it focuses 16:35 really on like the bottom of the funnel keywords where you get the most sales from. 16:39 And hopefully that helps you get more traffic leads and sales. 16:42 Good luck.
LinkDR, Hunter, Apollo, or Snov.io for email outreach campaigns
content analysis tools:
