0:00 Hey everyone, welcome to another SEO roast. 0:02 Today, we're taking a look at Botster, 0:04 a no-code automation platform for data extraction, 0:07 monitoring, and various SEO tasks. 0:10 They claim to be a go-to automation tool 0:12 that's fast, reliable, and great for non-coders. 0:15 Let's dive in and see how well the website 0:16 is optimized for search engines, 0:19 what they're doing right, 0:20 and what they might have room for improvement. 0:23 Remember, this is meant to be constructive criticism 0:26 as a roast and to help others learn SEO best practices. 0:30 Let's take a look and let's get started. 0:33 So the domain is Botster 0:36 and it was purchased by Dennis at seoroast.org. 0:40 And the domain has a very clear and good homepage. 0:45 So it shows clearly some stuff that the tool is. 0:50 For example, here we see my go-to automation tool 0:53 is fast and reliable, 0:55 and it's great for non-coders like myself. 0:58 It has some examples of things that it can do. 1:01 So it's a very clear and optimized way 1:04 to show you exactly what it's for 1:07 so that people who might be confused about Botster, 1:10 they might make it clear what it is 1:13 without having to scroll down and see what it is about. 1:16 You can browse bots, get a custom solution, 1:19 which goes to purchase stuff or custom bots. 1:25 And otherwise you can check out 1:27 the popular bots that are already here. 1:29 I can order a custom bot for 150. 1:32 And then you get a quote and you can start automating stuff. 1:36 The tools that are being listed here, 1:39 they're all in the slash bots real path. 1:43 And they have some specifics like how you can create a bot, 1:47 how to choose a bot and provide seed data. 1:49 And it seems more like a structure of a blog post, 1:52 which is really good because it's always works well 1:55 and it's easy to add stuff onto 1:58 because you can add examples, images, 2:00 and change the format every time. 2:03 So it's actually a really simple way 2:05 to make a lot of pages quickly. 2:07 You don't have to design 2:09 or do a lot of complex stuff yourself. 2:12 You can also get a lot of the custom solutions 2:16 like extracting insights from the web. 2:17 And let's check out the pricing. 2:19 You pay with credits by popping up and paying as you go 2:24 or by paying $25 per month. 2:27 And then you get a bunch of credits automatically. 2:31 Let's take a look at the on-page SEO first 2:34 to see how they're doing. 2:36 The content, the page title is correct. 2:39 It has the data extraction, monitoring, and automation. 2:43 So that is good because people do look for those terms. 2:46 They look up something like what is data extraction. 2:49 They look up monitoring, automation, 2:52 and it's clear what it is in the description, 2:55 your personal bot army, and so much more. 2:57 The H1 tags, H2 tags are all good, 3:00 except the final one, your files being prepared, 3:04 doesn't really make so much sense, it seems. 3:06 Otherwise, the content and code URL is all set. 3:08 Technical SEO seems to be good. 3:11 They're disallowing stuff like password reset 3:13 and the robots text, which seems to be all properly done. 3:18 They have no structured data. 3:21 That's something they could add, 3:22 and they are missing stuff from the Twitter card. 3:25 But otherwise, they have a simple OG image set up, 3:30 and the social graph is all good. 3:32 They seem to be missing alt tags 3:34 on all the images that they have. 3:36 So that's some room for optimization 3:38 because you can add stuff like Google logo or LinkedIn logo. 3:41 Otherwise, Google doesn't really know 3:43 what this stuff is about. 3:46 So that would be a bit more helpful. 3:48 Otherwise, let's dive into the Ahrefs data 3:53 to see how they're doing. 3:56 So the graph is really going well. 3:59 Since around last year, 4:01 they've been growing over time with organic traffic, 4:04 and their domain rating has gotten a bigger bump recently 4:08 than this year. 4:09 The referring domains, it seems to be growing 4:13 alongside of organic traffic, 4:15 and that's something we often see. 4:17 The more backlinks you get, which is a powerful signal, 4:20 the more traffic you'll get over time. 4:22 Let's take a look at their top pages 4:24 to see how we're doing. 4:25 So they're ranking for a lot of these bot pages, 4:30 which are similar to the free-to-SEO strategy 4:33 of making a bunch of bots. 4:35 They also translated a few of them. 4:37 For example, here, they translated the price monitoring 4:40 for Amazon, and they even translated the video as well 4:44 in YouTube, which is a very good signal. 4:48 But they didn't translate all the images, 4:50 which seems to be fine for SEO, 4:52 but maybe something that could be improved 4:55 to make it go really rank higher. 4:58 But otherwise, they're actually getting really good traffic 5:01 for stuff like Website Traffic Checker, 5:04 Amazon Pricer Tracker, Web Contact Scraper, 5:08 LinkedIn Search Without Login, Google Ranking Checkers, 5:13 Guest Posts, TikTok Email Finders, and so on. 5:16 If we check a few of these tools, 5:18 one way to optimize a lot of these pages 5:23 would be looking at what is, for example, currently ranking 5:26 and how they could improve this position. 5:29 For example, Google Map Extractor, the number five here, 5:32 what we usually do is type this into Google 5:36 to see the results that we're getting 5:38 and to see how the SERP looks like. 5:41 For example, the number one spot is taken over 5:44 by gmapsextractor.com. 5:46 That is a Chrome Web Store. 5:48 Then it's GMPlus, Outscraper, and some other scrapers. 5:52 For example, they could make a video 5:54 that explains how the Google Map Extractor works, 5:57 similar to this one, 5:58 and this could help them rank a little bit higher. 6:02 Other potential ways to rank here, 6:05 except the homepage URL, like their own website, 6:08 is by publishing in the Chrome Web Store 6:11 or by making some part of it free on GitHub. 6:14 So we see actually a few positions here 6:17 because the word has Google in it, 6:20 so Google makes sure to prioritize actually its own domain, 6:23 such as google.com, 6:25 because it's partly matching part of the domain ranking. 6:29 So being able to have a Chrome Web Store item, 6:33 for example, here we see mapscraper.net. 6:35 They have a Chrome extension 6:36 and they have all this information for free. 6:38 So a potential way would be to make a plugin 6:42 that also ranks you higher 6:44 or to make some type of your app free and open source 6:49 so that you could rank in GitHub. 6:50 And that's a really powerful way of getting traffic 6:53 because people, they see the code and they're like, 6:56 okay, I'm like, I could fork it, 6:58 or I could just use a tool, 6:59 especially for bigger teams 7:01 who are ready to actually make use of the software 7:04 and pay for it. 7:05 They will not end up self-hosting 7:08 or doing it themselves 100% 7:10 just because they can pay maybe like $50 7:14 and that will save at least a lot of time and money 7:18 and effort of doing it yourself 7:19 because even self-hosting or spending time to developers 7:23 is already lost money, right? 7:26 Another one that we see here is mapsleet.net. 7:29 They made a Chrome extension. 7:30 So each of your keywords that are ranking well, 7:34 what I would try to advise is make sure that you understand 7:38 what the SERP looks like. 7:40 For here, they made a nice bot that is a blog post, 7:44 but there might be other opportunities. 7:46 For example, Google Map Extractor, 7:48 the keyword potential are, to summarize, 7:51 are YouTube, GitHub, and Chrome App Store. 7:55 So those are like very interesting ways to rank higher. 7:59 Let's check out a few other tools that are ranking well. 8:02 We can sort it by value 8:04 to figure out which keywords are the most valuable. 8:08 Those are potentially better deals 8:11 because people are ready to pay for it. 8:13 The value, traffic value in Ahrefs 8:15 means something like the cost per click over here. 8:18 So the cost per click for Web Content Scraper 8:21 as a keyword is $3. 8:22 So people are ready to pay $3 to Google Ads 8:25 to get in the sponsor position, 8:27 which is over here, one, two, three, four spots, 8:31 and they're all ready to pay $3. 8:32 So if you click a few of them and make them pay, right? 8:35 The volume here is 300 or so 8:39 and the traffic potential is 200. 8:40 This means the first or second position 8:43 has potentially most of the traffic 8:45 and it dies over time. 8:46 So if you are ranking one or two, 8:48 you potentially get 200 clicks more or less 8:51 based on this traffic potential times $3, right? 8:56 So we know this value of this position 8:59 is about $600 of being in here. 9:02 And we can confirm this by checking the number here, 9:06 the traffic value in the bottom. 9:08 This confirms it for this page, 400 to 1,600 potentially, 9:12 because here we are ranking for a few more keywords. 9:15 So this page has a bit more potential for Botster. 9:18 The title seems to be good, Web Content Scraper. 9:21 It says something about phone, email, and context scraper. 9:24 One way that we could improve this potentially 9:27 is by adding something like a web, 9:30 phone, email, and web context scraper, 9:33 or phone, email, and context scraper for the web, 9:37 or something like this, or like online. 9:39 And this could potentially work better 9:41 for this specific keyword. 9:43 Other keywords that this position is also ranking for, 9:47 if we check it here by volume, is phone number extractor. 9:51 If we check this specific keyword, 9:53 it seems to be that Botster is potentially ranking for this. 10:00 Let us check by typing in the filter here 10:04 and doing this keyword filter. 10:06 And now we see everything that Botster ranks for 10:10 in terms of this keyword. 10:11 And here, if you click on this, 10:14 we see the position history over time. 10:16 We see that the best page for this keyword, 10:19 phone number extractor, which is wildly popular 10:22 and also has a high cost per click, 10:24 that it is a contact data scraper. 10:27 So one potential that could bring even more money, 10:30 if we do a quick summary like this, 10:33 $1 cost per click, 3,000 volume, 10:35 this means about $3,000 in traffic value, 10:38 as we recalled earlier. 10:40 So instead of making a phone, email, and context scraper, 10:43 we should make a phone number extractor as a bot. 10:46 And this could potentially get you a lot more traffic 10:49 because it's a lot more optimized, 10:51 it's using the right slug in the URL, 10:54 and it's using the right keywords throughout the page. 10:58 And the details that you write in your blog posts 10:59 are a bit more optimized. 11:01 So other ones that we see here are email scraper, 11:04 which is also potential number three, 11:06 data scraper, and web context scraper. 11:09 So what I would try to do here for this specific page 11:12 is change it to web context scraper 11:14 and make two different bots 11:16 that are phone number scraper and email scraper. 11:19 And you would potentially rank a lot higher for all of them 11:22 and convert in a better way 11:24 because people who are looking 11:25 for a phone number extractor specifically, 11:28 they don't really care so much about email potentially, 11:31 but they just want those specific details. 11:34 So that's a really powerful way to rank a little bit higher. 11:37 Let's check a few other ones. 11:38 Website traffic checker, commercial mortgage leads, 11:43 Google review bot is interesting. 11:45 Let's take a look at this one, 11:47 see what else it's ranking for, 11:50 and sort by volume again. 11:54 And then we see Google review search tool, 11:57 buy Google Maps reviews, 11:59 and the Google reviews bot is quite popular 12:02 and they are getting traffic on this. 12:04 And it's a low KD keyword as well. 12:08 So people say don't use a fake traffic bot, 12:10 buy a real human SEO clicks, 12:12 something that people try to sell you 12:15 as a CTR manipulation tactic, which is black hat. 12:19 The things that are ranking here is as Reddit, 12:24 people are interested in this tool. 12:26 One way that you would be able to rank bots through here 12:29 is go through all of these pages 12:31 and also mention your own software and the comments. 12:34 Just do it in a helpful way and not in a spammy way, 12:38 and then you will do potentially well. 12:41 One way that also helps is by checking people also ask, 12:44 seeing what else is being written 12:47 and see what the title is for those pages. 12:50 And then you could potentially write about those topics 12:52 as well to rank higher. 12:54 Otherwise, we see again, GitHub potentially, 12:57 black hat forum, similar way as Reddit, 12:59 you can make a comment or you make a new post 13:02 and then this segment. 13:04 And here we see potentially number nine and number 10. 13:07 You can make a page on Fiverr for doing this type of work. 13:10 I will help you get more Google reviews using bot, right? 13:13 So people can directly pay for this. 13:15 And the pricing here seems to be about 150 up to 1000. 13:20 So this is a really interesting way. 13:22 You could sell immediate services on Fiverr 13:26 instead of using your own domain, that would be quite good. 13:30 Or you make a blog post on Google Maps, similar to this one 13:34 that explains here, I believe some code, some sample code. 13:39 And in the end, you have a call to action 13:41 to their Upwork or your own Fiverr page 13:44 and to get started with your own bot. 13:46 So really use all the possible ways 13:48 of trying to rank Fiverr, Medium, black hat forum, 13:53 Reddit, and so on to get a better position 13:55 instead of your own homepage. 13:57 And also mention your own, mention bots faster, 14:00 Google will be able to use that information 14:02 to rank you higher. 14:03 I hope some of these tips help you rank higher 14:07 for all of your bots, but otherwise I see like 14:09 you already have a really good amount of potential 14:12 and that's a really quick roast. 14:14 You're doing really well. 14:15 This is my best tips, good luck.
