Google Location Changer | I Search From a Different Location

Google Location Changer

Simulate Google search results from any city, country, language, domain, and device—without needing a VPN or Incognito mode.

Configure Simulation

Set search terms, target city/country, domain, language, and device.

Generated Parameterspws=0 (Personalization Off)

Google UULE Code:

w+CAIQICIfTmV3IFlvcmssTmV3IFlvcmssVW5pdGVkIFN0YXRlcw

Full Search URL:

https://www.google.com/search?q=coffee%20shops%20near%20me&gl=us&hl=en&pws=0&uule=w+CAIQICIfTmV3IFlvcmssTmV3IFlvcmssVW5pdGVkIFN0YXRlcw

Keyword:coffee shops near me

Location:New York, New York, United States

Domain / Lang:google.com (en)

Device / Mode:desktop (web)

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How to use it

Simulate local Google search in 3 simple steps

See exact organic rankings and Google Local Pack map results from any location on Earth.

Type your keyword and any city — major or small — as City, State, Country (e.g. "Boulder, Colorado, United States").

Select Google country domain (google.co.uk, google.de), language (hl=en), device (Mobile/Desktop), or Map mode.

Click "Open Simulated Google Search" to inspect un-personalized SERPs with UULE geolocation encoded.

Under the hood

Google uses standard URL parameters to serve location-specific results and bypass account-based personalization:

uule: Encodes Google's canonical location string into a Base64 payload prefixed with w+CAIQICI.
gl: Geolocation country code (e.g. gl=us, gl=uk, gl=de).
hl: Host language code (e.g. hl=en, hl=es).
pws=0: Disables personalized search results based on browser cookies or signed-in Google profile history.

Pair this tool with our Bulk SERP Checker or Keyword Extractor for complete local SEO audits.

The UULE Formula

uule = "w+CAIQICI" + LengthKey[len(Loc)] + Base64(Loc)

Example:
"New York, New York, United States"
Encodes to:
w+CAIQICINTmV3IFlvcmssIE5ldyBZb3JrLCBVbml0ZWQgU3RhdGVz

Frequently Asked Questions