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Google Location Changer

Simulate Google search results from any city, country, language, domain, and deviceβ€”without needing a VPN or Incognito mode.

Configure Simulation

Set search terms, target city/country, domain, language, and device.

e.g. City, State, Country
Popular:πŸ‡ΊπŸ‡Έ New YorkπŸ‡¬πŸ‡§ LondonπŸ‡ΊπŸ‡Έ Los AngelesπŸ‡¨πŸ‡¦ TorontoπŸ‡¦πŸ‡Ί SydneyπŸ‡©πŸ‡ͺ Berlin
Generated Parameterspws=0 (Personalization Off)
Google UULE Code:
w+CAIQICIfTmV3IFlvcmssTmV3IFlvcmssVW5pdGVkIFN0YXRlcw
Full Search URL:
https://www.google.com/search?q=coffee%20shops%20near%20me&gl=us&hl=en&pws=0&uule=w+CAIQICIfTmV3IFlvcmssTmV3IFlvcmssVW5pdGVkIFN0YXRlcw

Simulation Settings Summary

Keyword:coffee shops near me
Location:New York, New York, United States
Domain / Lang:google.com (en)
Device / Mode:desktop (web)

Recent Simulations

No recent searches. Your location simulations will appear here.

How to use it

Simulate local Google search in 3 simple steps

See exact organic rankings and Google Local Pack map results from any location on Earth.

1

Enter query & location

Type your target keyword and select or type a Google canonical location (e.g. "New York, NY" or "London, UK").

2

Choose domain & device

Select Google country domain (google.co.uk, google.de), language (hl=en), device (Mobile/Desktop), or Map mode.

3

Open simulated search

Click "Open Simulated Google Search" to inspect un-personalized SERPs with UULE geolocation encoded.

Under the hood

How Google UULE location simulation works

Google uses standard URL parameters to serve location-specific results and bypass account-based personalization:

  • uule: Encodes Google's canonical location string into a Base64 payload prefixed with w+CAIQICI.
  • gl: Geolocation country code (e.g. gl=us, gl=uk, gl=de).
  • hl: Host language code (e.g. hl=en, hl=es).
  • pws=0: Disables personalized search results based on browser cookies or signed-in Google profile history.

Pair this tool with our Bulk SERP Checker or Keyword Extractor for complete local SEO audits.

The UULE Formula

uule = "w+CAIQICI" + LengthKey[len(Loc)] + Base64(Loc)

Example:
"New York, New York, United States"
Encodes to:
w+CAIQICINTmV3IFlvcmssIE5ldyBZb3JrLCBVbml0ZWQgU3RhdGVz

Frequently Asked Questions